Sonic Branding
Sonic branding, a sound strategy that fuels business growth
We all respond to sound and rhythm, from our earliest heartbeats to the most complex compositions. Music and sounds conjure up feelings, memories and emotions, and we will use their elemental power on your behalf.
We’ll create the sound of your brand. We’re great believers in ‘once heard, never forgotten’.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
”Good Music Sense is something u are born with, and that’s how we feel about Joe. His absolutely impeccable execution & understanding of music is what brings the final glory to any film we do. It's always a pleasure having him do bespoke composition, and it’s a relationship we truly value as partners
Manasvi GosaliaExecutive Producer - Deja Vu FZ LLC
”Joe of WithFeeling has been working with us for over 7 years now, creating bespoke music for a wide range of brands from all over the world. He completes each brief to the highest quality and within our clients’ desired timeframes, whether it’s produced entirely in his home studio, or recorded with the Royal Philharmonic Orchestra at Abbey Road Studios.
Charlie WilkinsBrand-Sound™ Manager at PHMG
”Working in often challenging field conditions, I breathe easier knowing that Chris is in charge of our work in the studio. His remarkable technical skills have salvaged success from disaster too many times for me to count. Come what may, his vision for a broadcast and his dedication to our work represent the difference between mere success, and that wonderful feat of producing a programme that we are all extremely proud to have contributed to. Chris Atkins is the best producer I have worked with in 20 years. Period.
Ivan BroadheadIndependent Producer, BBC World Stories
”I have been working with Chris at WithFeeling for over 8 years and I have to say it is always a pleasure. He always gives great creative options when sound designing and has no problem in going the extra mile. As a sound engineer it is impossible to fault him. Fast, efficient and his work is always faultless. Truly recommend working with Chris, not only is a a great profesional but also a really nice guy.
David MorganExecutive Producer, What's Possible Group
”I have recently worked with WithFeeling on a sound mix for a Christmas video produced for Festive Studio. The mix that Chris produced was absolutely fantastic. It was a challenging video due to the mixture of graphics, visuals and sound effects required to 'sell the magic' of Christmas. However, WithFeeling nailed it and I recommend them to anyone with pleasure. Thanks!
Jake BarrettCEO & Founder of Barrett Film Co.
”Chris is one of those people that you just need to have on your team. He’s creative, professional, responsive, 100% reliable, and honorable. We worked together on the ‘Song for Expo 2020’ project and I was blown over by his attention to detail, good humour, and ability to get the job done whilst considering everyone’s point of view. Highly recommended!
Dr. Joe BennettProfessor at Berklee College of Music
As a top sonic branding agency, we deliver complete music, sound and voice solutions tailored to your identity and brand.
We take pride in our original music compositions, depth of understanding of brands and memorable sonic branding and identities, all, needless to say, created, produced and delivered ‘with feeling’.
If you visited Expo 2020 Dubai, you would have heard its original theme song, “This is Our Time”.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
WithFeeling has developed a unique approach that connects all aspects of sound experiences, from sonic branding to original music compositions, from sound design, and soundscapes to brand voices, including tailored audio post-production services and turnkey solutions.
Sonic Branding Agency, Sonic branding Dubai, music studio dubai
‘Dare To Dream’ was developed to embody the spirit, creativity, and significance of MBRL while also paying tribute to the rich Arabic history to which they owe so much.
Built in the shape of a rehl, the traditional wooden book rest used to hold the Quran, the iconic library building overlooks Dubai Creek.
Sonic Branding Agency
Sonic branding is that distinctive signature melody that says everything about you, your identity and your brand.
Do you ever whistle a short familiar tune that reminds you of what you love?
Original Music Studio
Official songs and original music compositions mark special occasions and epic moments to be proudly shared with your audience.
Which song gives you goosebumps and takes you back in time to a special place or moment in history?
Brand Voices
Loud or quiet, soft or confident, every voice carries a tone and personality of its own establishing deep connections with people.
How familiar does that voice sound to you?
Sound Design
Sound design and soundscapes are an everchanging narrative made of rhythms, notes and other wonderful sounds that create an atmosphere and make a space whole, be it physical or digital.
What would a sunset feel like without the sound of the wind and the splash of the waves?
Sonic Branding Agency
We are a music studio and Sonic Branding agency. We create audio and sonic identities that best reflect and amplify your values.
Chris brings a wide range of creative talents to the table as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He has developed his skills across a range of disciplines during his impressive twenty-year career as a seasoned senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris has worked with a variety of well-known brands over the course of his lengthy career, including the BBC World Service and Expo 2020 Dubai, producing excellent results and guaranteeing a distinctive sonic presence. His broad range of industry experience enables him to offer clients creative and practical solutions that strengthen their brand’s identity and leave a lasting impression on their target market.
Chris was a notable employee of Expo 2020 Dubai and was instrumental in the creation of the song that served as the event’s official theme, “This is Our Time.” Additionally, he was instrumental in producing the event’s unique sonic branding and identity. Chris expertly oversaw the creation and implementation of a compelling audio strategy that kept goers interested for six months by incorporating immersive soundscapes into all of the event’s public spaces.
Chris oversaw the audio and media production for numerous custom events, conferences, and exhibition spaces during Expo 2020 Dubai in addition to his work on the sonic branding. His duties included overseeing a skilled group of animators and designers in the area of multimedia production. Over the course of the six-month event, they created thousands of compelling pieces of content that were displayed on more than 500 screens. For all visitors to Expo 2020 Dubai, Chris’s vibrant leadership and thorough approach to multimedia ensured a memorable and captivating experience.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald’s, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe’s contributions to the creation of original soundtracks for some of the UAE’s most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Joe is a tremendous asset to any project because of his broad range of professional experience and enthusiasm for developing distinctive soundscapes. Each piece of music he writes not only meets but exceeds the expectations of clients and listeners due to his unwavering commitment to quality and innovation.
At one of the best recording studios in Dubai, Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.
In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).
You may have already heard the short sonic logo, but now you can hear the full-length track in all its glory. The piece is called ‘Dubai Millennium’
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…
We've worked with some of the biggest global brands
