We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
WE CREATE
SOUND
Based in UAE | UK | KSA | USA
A creative music + sound agency
Feel Something!!
Sound us out about our Sonic Branding Agency, Original Music Compositions, Sound Design, Brand Voices, Music Studio Audio Post-Production. With Feeling
We are WithFeeling. We design sound and create music to spark engagement, performance and connection between people and organisations.
Sound us out!
We are WithFeeling.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
Sound us out!
We are WithFeeling.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
Sound us out!
Featured Work
Diriyah Contemporary Art Biennale 2026: A Sonic Identity Without Beginning or End
Diriyah Contemporary Art Biennale 2026: A Sonic Identity Without Beginning or End
Everything you needed to know about Saudi Arabia. In a theme park ad.
Everything you needed to know about Saudi Arabia. In a theme park ad.
Theme music for events: ADSW 2026 case study
Theme music for events: ADSW 2026 case study
Sonic Branding for Hospitality: Inside Siddharta Lounge
Sonic Branding for Hospitality: Inside Siddharta Lounge
How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
Case Study | Sonic Identity
Your Bazaar Sonic Identity: A Gold-Winning Sound for a New Kind of Marketplace
WithFeeling’s sonic identity for YourBazaar reimagines how an online marketplace can sound, blending familiarity, rhythm and real-world cues into an audio brand that’s as intuitive as it is memorable. Designed for a multilingual UAE audience, the work earned Gold at the 2025 Transform Awards MEA, recognised for its bold creative approach and lasting commercial impact.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
WithFeeling has developed a unique approach that connects all aspects of sound experiences, from sonic branding to original music compositions, from sound design, and soundscapes to brand voices, including tailored audio post-production services and turnkey solutions.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
WithFeeling has developed a unique approach that connects all aspects of sound experiences, from sonic branding to original music compositions, from sound design, and soundscapes to brand voices, including tailored audio post-production services and turnkey solutions.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Case Study | Sonic Identity
Islamic Arts Biennale: A Sonic Identity Rooted in Heritage and Discovery
WithFeeling created the full sonic identity for the world’s first Islamic Arts Biennale in Jeddah, blending classical instrumentation with contemporary sound design. From the ceremonial longform brand track to modular compositions for National Day and Eid, the music reflected the event’s bold mission: to bridge eras, cultures, and geographies through sound.
As a top sonic branding agency, we deliver complete music, sound and voice solutions tailored to your identity and brand.
We take pride in our original music compositions, depth of understanding of brands and memorable sonic branding and identities, all, needless to say, created, produced and delivered ‘with feeling’.
Latest News
Case Study | Sonic Identity
'This is Our Time' - If you visited Expo 2020 Dubai, you would have heard its iconic original theme song.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
WE ARE A 
MUSIC STUDIO AND SONIC BRANDING AGENCY WE CREATE AUDIO AND SONIC IDENTITIES THAT BEST REFLECT AND AMPLIFY YOUR VALUES.
Case Study | Hospitality
Crafting the Ain Dubai Sonic Logo and Experience
Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare, but what makes this experience truly unique is the innovative sonic journey crafted by WithFeeling. As a key partner, we are proud to have designed the Ain Dubai Sonic Logo and the auditory elements that enhance every moment of the experience, ensuring visitors are immersed in a multi-sensory journey above Dubai’s skyline.
Testimonials
They love us
GR
"I had the privilege of working with Chris & Joe for four years at Expo 2020, incredibly creative, loyal and dedicated colleagues"
Grant Reid
Special Projects Events and Entertainment
IB
"Teri is the best producer I have worked with in 20 years. Period."
Ivan Broadhead
Journalist
DM
"I have been working with different members of WithFeeling for over 8 years and they have no problem in going the extra mile."
David Morgan
What's Possible Creative
ST
"Thanks for creating such a great earworm that will take weeks to shake off!"
Simon Tapping
Creative Director for Events
CW
"Joe of WithFeeling has been working with us for over 7 years now, creating bespoke music for a wide range of brands from all over the world."
Charlie Wilkins
Brand Sound Manager
JB
"Chris is one of those people that you just need to have on your team. He’s creative, professional, responsive, 100% reliable, and honorable."
Dr Joe Bennett
Professor at Berklee College of Music
How we can help you
01
Sonic Branding Agency
Sonic branding is that distinctive signature melody that says everything about you, your identity and your brand.
Do you ever whistle a short familiar tune that reminds you of what you love?
02
Original Music Studio
Official songs and original music compositions mark special occasions and epic moments to be proudly shared with your audience.
Which song gives you goosebumps and takes you back in time?
03
Exclusive Brand Voices
Loud or quiet, soft or confident, every voice carries a tone and personality of its own establishing deep connections with people.
How familiar does that voice sound to you, ever wondered why it instantly feels so recognisable??
04
Sound Design
Sound design and soundscapes are an ever changing narrative made of rhythms, notes and other wonderful sounds that create an atmosphere.
What would a sunset feel like without the sound of the wind and the splash of the waves?
Case Study | Sonic Identity
Introducing 'Dubai Millennium'
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…
Sound is the heartbeat of every experience. We craft original music and sonic identities that transform brands, spaces, and stories into something truly unforgettable.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Chris is Co-Founder and Managing Director of WithFeeling, a sonic branding agency based in Dubai. Over a twenty-year career as a senior music producer and multimedia specialist, he has built deep expertise across music strategy, sonic branding, production, and talent management — with a particular fluency in the Dubai market.
His work spans clients from the BBC World Service to Expo 2020 Dubai, where he has helped shape sonic identities that cut through and stay with audiences.
At Expo 2020 Dubai, Chris played a central role in producing "This Is Our Time," the event's official theme song, and in developing its wider sonic identity. Across the six-month run, he led the design and rollout of an audio strategy that wove immersive soundscapes into every public space, keeping visitors engaged from arrival to exit.
Sound is the heartbeat of every experience. We craft original music and sonic identities that transform brands, spaces, and stories into something truly unforgettable.
Chris brings many creative talents as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He developed his skills across various disciplines during his impressive twenty-year career as a senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris is Co-Founder and Managing Director of WithFeeling, a sonic branding agency based in Dubai. Over a twenty-year career as a senior music producer and multimedia specialist, he has built deep expertise across music strategy, sonic branding, production, and talent management — with a particular fluency in the Dubai market.
His work spans clients from the BBC World Service to Expo 2020 Dubai, where he has helped shape sonic identities that cut through and stay with audiences.
At Expo 2020 Dubai, Chris played a central role in producing "This Is Our Time," the event's official theme song, and in developing its wider sonic identity. Across the six-month run, he led the design and rollout of an audio strategy that wove immersive soundscapes into every public space, keeping visitors engaged from arrival to exit.
Sound is the heartbeat of every experience. We craft original music and sonic identities that transform brands, spaces, and stories into something truly unforgettable.
Chris is Co-Founder and Managing Director of WithFeeling, a sonic branding agency based in Dubai. Over a twenty-year career as a senior music producer and multimedia specialist, he has built deep expertise across music strategy, sonic branding, production, and talent management — with a particular fluency in the Dubai market.
His work spans clients from the BBC World Service to Expo 2020 Dubai, where he has helped shape sonic identities that cut through and stay with audiences.
At Expo 2020 Dubai, Chris played a central role in producing "This Is Our Time," the event's official theme song, and in developing its wider sonic identity. Across the six-month run, he led the design and rollout of an audio strategy that wove immersive soundscapes into every public space, keeping visitors engaged from arrival to exit.
Case Study | Sonic Branding
The Sound of Saudi: A Sonic Identity That Redefined a Nation
When The Ministry of Tourism of Saudi Arabia: the sound of Saudi briefed us to translate “Endless Discovery” into a sonic identity, the ambition was unmistakable. Saudi Arabia is a destination rich in contrast and character, where ancient rhythms meet visionary transformation. Creating a sound worthy of representing an entire nation was both an honour and a challenge.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
At one of the best recording studios in Dubai, Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
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