Events are where everything comes together with the opportunity to build stronger connections with participants and audiences. From conferences to performances large or small, we have a proven track record of producing music, sound design and voiceovers for a wide range of events in the Gulf region and beyond.
Original Music and Sound Design for Events
Music and sound for the big stage.
We have extensive expertise in the many different layers that make up an event, and we ensure that all aspects of music, sound design and voice are fully considered and consistent with each other and your brand.
20
Years of award-winning sound
50
+
Shows, ceremonies and launches scored
25
+
International award wins
THE BIGGEST STAGE
Music and sound design for events, ceremonies, launches, exhibitions, and live experiences. Every cue, transition, sting, atmosphere, voiceover, mix, and master is crafted to heighten emotion, support the story, and make each moment land. From award-winning live shows to immersive brand experiences, we make events sound unforgettable.
Dubai World Cup
Dubai World Cup
Dubai World Cup
Foodsphere in Riyadh
Foodsphere in Riyadh
Foodsphere in Riyadh
LIVEX
LIVEX
LIVEX
HIPA Awards 2025
HIPA Awards 2025
HIPA Awards 2025
Abu Dhabi Sustainability Week
Abu Dhabi Sustainability Week
Abu Dhabi Sustainability Week
Capital Market Summit
Capital Market Summit
Capital Market Summit
IsDB 50th Anniversary
IsDB 50th Anniversary
IsDB 50th Anniversary
Expo 2020 Dubai Countdown Begins
Expo 2020 Dubai Countdown Begins
Expo 2020 Dubai Countdown Begins
Having spent decades in the UAE, we understand the cultural nuances within the region and we endeavour to bring out the most authentic features in our productions. At the same time, we are multinational and multicultural, and our ‘identity-first’ principle means we always seek to tailor your sounds to your soul.
In practice that means Khaleeji drumming and Arabic strings sitting naturally beside a full orchestra, chants and oud written into the same score as brass and synths, and music that honours the occasion, whether it is a national day, a cultural festival, a sustainability prize or a global product launch. We have scored the Dubai World Cup closing ceremony, the HIPA Awards and the Zayed Sustainability Prize, the Burj Khalifa New Year’s Eve show, summits and festivals, and the smaller rooms where a brand’s own people gather. Different scale, same care.
Having also been on the client-side, our team understands the pressures and last-minute changes that are often needed to get to the finish line: we’re on standby 24/7.
Show music is never finished until the show is. Running orders change, a speech runs long, a reveal moves by thirty seconds, the broadcast needs a cleaner version than the room. So we build event scores as systems rather than single tracks: a theme, walk-ons and stings, beds and transitions, loops that can hold for as long as the moment needs, all delivered as show files your production team can drop straight into the desk. And we are there on the day, at rehearsals and in the truck, because the best cue sheet still meets reality at the venue.
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The Sound of
DWC Closing Ceremony
The Dubai World Cup 2025 closing ceremony broke the Guinness World Record for the largest flying screen made of drones, 5,983 of them over Meydan, with 65,000 people live. WithFeeling’s sonic identity for Dubai Racing Club scored the whole show, fireworks and all.
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The Sound of
HIPA Awards
POWER, the HIPA Award 2025 opening film: original music, sound design and a 7.2 immersive mix that brought still photographs to life inside the room, and set the emotional tone for one of the region’s most significant photography awards.
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The Sound of
Zayed Sustainability Prize
Not a track but a music system: Masdar commissioned a suite of assets for Abu Dhabi Sustainability Week 2026 and the Zayed Sustainability Prize ceremony, built to work across stages, screens, social and every cut-down in between.
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The Sound of
Capital Market Summit
Original theme, bespoke MC stings and three hours of curated music for the Capital Market Summit 2024: authority without coldness, energy without noise, one identity strong enough to open keynotes and sit quietly under panels.
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The Sound of
Burj Khalifa NYE
Emaar asked for music as monumental as the world’s tallest building on New Year’s Eve: big, orchestral and exciting, a score with the scale and drama to match a record-breaking show of light and fireworks watched by millions around the world.
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The Sound of
321 Festival
A highlight of the Dubai Shopping Festival, with Al Sayegh: Khaleeji drumming meets a multicultural mash-up in an immersive soundscape built to carry a grand live event and stay with the audience long after the festival ends.
EVENT MUSIC FAQS
What does music and sound design for events include?
Everything the room and the broadcast hear: an original theme, walk-ons and stings, beds and transitions, reveal cues and countdowns, atmospheres, voiceover and MC stings, the mix for the venue and the mix for broadcast, all delivered as show files your production team can drop straight into the desk.
How is event music priced?
By the show: its length, the number of cues and moments, whether live players or a choir are recorded, the number of zones or rooms, and the deliverables (stems, cut-downs, broadcast versions, show files). We scope it with your producer and quote before a note is written.
How long does an event score take?
Anywhere from two to ten weeks from brief to show files, depending on the scale of the show: a tight launch package can turn around in a couple of weeks, while a full ceremony with live players sits at the longer end. We build the schedule around your rehearsals and technical run so the music is locked when the show is.
Can you use live musicians, a choir or an orchestra?
Yes, when the brief calls for it: recorded in the studio for the show files, or performed live as part of the event, with Khaleeji and wider Arabic instrumentation alongside a full orchestra where the occasion wants both.
Do you attend the event itself?
Yes. We are at rehearsals and the technical run, on site or in the broadcast truck on the day, and on standby for the last-minute changes every live show produces.
Do you deliver for broadcast as well as the room?
Yes. The venue mix and the broadcast mix are different jobs, so we deliver both, plus stems, cut-downs and social versions, mastered to the spec the broadcaster asks for.
Can the event music become our brand’s sonic identity?
Often, yes. A theme written for a ceremony can become the seed of a sound logo and a full sonic identity, as it did for Dubai Racing Club, so the brand sounds like itself long after the event.
Do you also provide the voiceover or MC?
Yes. We cast, direct and record voices for events, announcements and MC stings from a database of more than 1,000 voices and our exclusive artists, so the voice, the music and the sound design are one piece.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
At one of the best recording studios in Dubai, Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
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