Sound
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HYUNDAI 360
Hyundai’s 360 film puts the viewer in the middle of the brand: a white showroom of cars on turntables, a ride inside the Creta with a family, colour exploding around the car, and the freedom to look wherever you like. WithFeeling composed the original music and designed the sound.
THE CHALLENGE
Hyundai has grown from a value challenger into one of the world’s most respected car makers, a brand defined by bold design and a relentless pace of innovation. The challenge is matching that ambition in sound: an identity energetic and modern enough to reflect where Hyundai is heading, yet warm and accessible enough to keep the brand feeling human.
THE APPROACH
In a 360 film the viewer picks the shot, so the sound has to hold the whole space at once: an upbeat score with the energy of the visuals, and sound design placed around the listener so the showroom, the road and the reveal feel real from every angle.
THE RESULT
An immersive piece that keeps its energy however the viewer turns, and a car launch that sounds as modern as the format.
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