Every question we get asked, answered honestly

WithFeeling is a sonic branding and music studio. We create sonic logos and sonic identities, compose original music for advertising and film, design and mix sound, cast and direct brand voices, and build audio for attractions, exhibitions and live events. If a brand needs to sound like itself, that is what we build.

WithFeeling is headquartered in Dubai, UAE, trading as With Feeling Production Services L.L.C. Our team works from the UK, Ireland, South Africa and the Philippines, with composers based across the US and Europe. Most of our current work is in Saudi Arabia, the UAE and the UK.

Yes, and on regional work it shows. We quote in AED and invoice locally, we work in Gulf time zones so approvals happen the same day, and we record Arabic voice with native direction rather than sending it offshore.

Twenty years, with more than 170 projects delivered in that time, across advertising, film, themed entertainment, exhibitions, retail and live events.

Our clients include Google, TikTok, Microsoft, Samsung, Unilever, Emirates, ADNOC, Etisalat, Expo 2020 Dubai, Mubadala, Aramco, Nestlé, Kellogg’s, Johnnie Walker and Sephora. You can browse every project in our work.

Yes, more than 25 international awards. Recent wins include Clio Music Bronze 2026, International Sound Awards Gold 2025, Transform Awards MEA Gold 2025 and Creativepool Silver 2025. We were also shortlisted at the CID Awards 2026.

WithFeeling created the sonic identity and brand voice of Expo 2020 Dubai, which recorded 24.1 million visits. We also composed “This is Our Time”, the official theme song of Expo 2020 Dubai.

Yes. The sonic logo is our core discipline. It is the short, ownable audio signature a brand uses to sign off, the audio equivalent of a visual logo. We have created sonic logos for Etisalat, ADNOC, Mohammed Bin Rashid Library and the Ministry of Tourism Saudi Arabia among many others.

A sonic logo is the short signature, usually one to three seconds, used to sign off a piece of communication. A brand track is the longer piece of music the sonic logo is drawn from, which can be cut down for different lengths and contexts. A full sonic identity usually includes both, plus variations for different moods, channels and markets.

A sonic logo and brand track, the core of a full sonic identity, typically ranges from 50,000 to 300,000+ AED, roughly 13,500 to 82,000+ USD. The range depends on the number of variations, the markets and channels it needs to cover, and the length of the usage licence.

Yes. A full system typically covers the sonic logo, a hero brand track, cut-downs for different durations, variations by mood and channel, interface and product sounds where relevant, and a set of guidelines so the brand’s other agencies can apply it consistently.

Most sonic identity projects run between six and twelve weeks from brief to final delivery, depending on the number of stakeholders and rounds of testing. Individual pieces of original music are usually faster.

A jingle is a short, sung or musical phrase, usually tied to one campaign. Sonic branding is the longer-term system around it: the full set of sounds, rules and assets that keep a brand consistent across advertising, apps, products, retail and live events.

Yes. A bespoke piece for a 60-second commercial typically runs 30,000 to 60,000+ AED, roughly 8,000 to 16,500+ USD, depending on the brief, the usage rights and the number of versions required.

Yes. We design and mix sound for commercials, films, brand content, attractions and live shows, including full audio post-production.

Yes. We cast, direct and record brand voices, and we have worked with over 1,000 voices across more than 100 nationalities.

Yes. We cast and direct Arabic voice with native speakers, and we have delivered Arabic and bilingual work for Expo 2020 Dubai, the Ministry of Tourism Saudi Arabia, Etisalat and Mashreq among others. Arabic is not an outsourced add-on for us.

Yes. We compose and design audio for theme parks, museums, exhibitions and immersive attractions, including SeaWorld Abu Dhabi, Six Flags Qiddiya, Aquarabia and the Islamic Arts Biennale.

Yes. We script, cast, record and produce multilingual audio guides for museums, galleries and heritage sites.

We work alongside your AV integrators, and we can also take on the integration ourselves, including show control. Either arrangement works, and the right one depends on how your project is already set up.

Yes. A large share of our work comes through creative, media and experiential agencies, and we are comfortable working white-label under an agency’s name where the relationship requires it.

Yes. You work with the people making the music rather than through an account layer. On most projects that means direct contact with the composer and with our Managing Director.

No. Our range runs from a single 60-second commercial to a full multi-market sonic identity. The figures published above are honest ranges rather than fixed prices, and the right scope depends on what the brand actually needs.

Yes. We are headquartered in Dubai, but our composers work across the US and Europe and we deliver globally. Recent work includes projects in the UK, the US, Denmark, Ireland and Saudi Arabia.

Ownership and usage rights are agreed up front and written into the quote, because they materially affect the cost. Buyouts, term licences and territory-limited licences are all possible. We will tell you plainly what you are buying before you commit.

Send us the brief, the deadline and the budget range, and we will tell you honestly whether we are the right studio for it. You can reach us through our contact page.