Kick Off the Thrill is Qiddiya’s high-impact campaign for Six Flags Qiddiya City, built around speed, energy and the countdown to opening day. WithFeeling created the original music and sound design that helped turn anticipation into adrenaline.
- Client
- Qiddiya
- Agency
- Truffle Films
Sound
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Before Six Flags Qiddiya City opens its gates, the thrill had to be felt. WithFeeling created the original music and sound design for Kick Off the Thrill, giving Qiddiya’s high-impact campaign its pace, power and adrenaline.
As Saudi Arabia prepares to launch Qiddiya City, the countdown to opening has become a national moment. Kick Off the Thrill is a high-impact campaign for Six Flags Qiddiya City, built around speed, energy, elite Saudi football stars and the promise of a new standard of entertainment.
WithFeeling created the original music and sound design for the campaign, shaping the emotional tone from the first frame to the final moment. The soundtrack was designed to feel like the first step into a new era of entertainment, amplifying Qiddiya’s ambition, movement and national pride.
THE CHALLENGE
Kick Off the Thrill moved fast.
The film cut between high-octane action, football-star moments, towering coasters and iconic Qiddiya landmarks. The music and sound design needed to keep up with that pace while making every moment feel clear, physical and exciting.
The challenge was to make the thrill felt, not just seen.
Every kick, sprint, camera move, transition and impact needed sonic precision. The sound had to carry adrenaline without becoming messy, and scale without losing detail.
THE APPROACH
WithFeeling built the score around momentum, anticipation and release.
High-speed rhythms, cinematic builds and bold transitions gave the film a forward-driving energy. Sound design was then used to shape the physicality of the action, from kicks and ball impacts to clothing movement, weight shifts, whooshes, risers and low-end rumbles.
Every movement was given its own sonic identity. Player moments were enhanced with detail and weight, while camera transitions were tied together with carefully timed impacts and motion-based sound design.
The result was a sonic world that felt modern, big, ambitious and unapologetically exciting.
THE RESULT
The final music and sound design helped turn Kick Off the Thrill into a campaign that felt fast, cinematic and full of impact.
The score carried the audience through the emotional arc of the film, while the sound design gave every moment physical force. Together, they created the feeling that something huge was coming.
For WithFeeling, the project shows how original music and sound design can make entertainment campaigns more than visually exciting. They can make anticipation feel alive.
Sound
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