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CASIMBA
Casimba is a UK online casino brand, and its spot follows a man through London with a lion at his heels: hailing a car, boarding a red bus, spinning on his phone, and the line “I’ve found my Casimba”. WithFeeling designed the sound for the campaign with What’s Possible Creative.
THE CHALLENGE
Casimba is an online casino brand built to bring the glamour and adrenaline of the casino floor to players wherever they are. The challenge in a crowded gaming market is standing out with style: a sound rich, bold and a little theatrical, capturing the thrill of the spin and the buzz of a big win while feeling premium enough to set the brand apart.
THE APPROACH
The lion is the joke and the brand, so it had to be felt before it was seen: paws on pavement, breath on the bus, the city carrying on around it. We built the street, the traffic and the bus interior as a believable London, then let the lion sit inside it with weight and calm, so the surreal reads as confidence rather than cartoon.
THE RESULT
A spot with swagger, where the sound sells the attitude and the offer does the talking at the end.
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