The Team
We are proud of the diversity of our expertise, which we believe is essential to making experiences truly special.
“I have been working with different members of WithFeeling for over 8 years and I have to say it is always a pleasure. They always give great creative options when sound designing and hav no problem in going the extra mile.”
David MorganExecutive Producer, What's Possible Group
A Co-Founder and Managing Director of WithFeeling, Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.
In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.
In his career, Chris has worked across multiple aspects of music and sound production, including sound design and Foley recording on thousands of commercials and films in different languages, with many winning regional and international awards.
Chris was recently awarded the UAE Golden Visa for his creative work spanning over 17 years in Dubai, during which he has developed a keen interest on the sounds of the region and built an extensive network of talents in the music and cultural industries.
As the Chief Music Officer of WithFeeling, Joe brings a global reputation and a rare ability to draw from many different influences in order to compose within any style. From orchestral, action-packed scores to authentic Arabic pieces or the latest commercial hit sounds, Joe’s expertise enables him to adapt to any genre and create the perfect music to complement any brief.
Having spent over a decade working in the Middle East as one of Dubai’s most in-demand composers, Joe’s understanding of world music styles has been finely tuned – as has his ability to work to the strictest deadlines, fulfil the most pressing requests, and do it all with a renowned positive and professional attitude that sees agencies return to him time and time again.
Previous global brands that have benefitted from Joe’s musical mastery include McDonald’s, Nivea, Sony, Cadillac, Microsoft and many more. He has been responsible for creating original soundtracks for some of the UAE’s biggest and most elaborate landmarks and events, including Ferrari World Abu Dhabi, Dubai Parks and Resorts, UAE National Day ceremonies, and the world’s only seven-star hotel, The Burj Al Arab.
Currently based in London, Joe is also the composer behind the official Expo 2020 Dubai theme song This is our Time, where he worked closely with Chris and the Expo team to create an anthem that befitted the theme, values, and aspirations of this first mega-event in the region.
WithFeeling, Dubai, Head of Sonic Branding
Keith is an award-winning sonic branding professional from Ireland and a valued full-time member of the WithFeeling family. With years of experience in crafting unique sonic identities, Keith has worked with some of the world’s most renowned brands, bringing a wealth of expertise to our team.
Keith’s diverse portfolio spans collaborations with leading companies across the U.S., Europe, and Australia, where he has applied his deep knowledge of commercial audio post-production and sonic branding to deliver impactful audio experiences. His ability to translate a brand’s core values into compelling and memorable sound is a skill honed through years of dedication and creative insight.
Guided by the philosophy that “Sonic Branding is an extension of a brand’s core foundation,” Keith is passionate about helping brands connect with their audiences on a deeper level. His approach is both innovative and holistic, ensuring that every sonic identity not only resonates but also reinforces the brand’s essence.
At WithFeeling, Keith plays a key role in driving our mission to create extraordinary audio branding solutions that stand out in a crowded marketplace. His unique perspective and creative vision continue to elevate our work, making him an invaluable part of our team.
Meet Chona Gatchalian, our fantastic Head of Production at WithFeeling. She’s got a special touch when it comes to finding just the right voices for brands, and she’s skilled at working with many languages.
What She Does: Chona books voices and musicians, talks to different clients, and makes sure everything goes smoothly in production. With 10 years of experience in audio post-production, she’s brilliant at making digital content. She works closely with artists and technical folk to make exciting projects come alive.
Who She Works With: Some big names trust Chona with their work, including Emirates, Pepsi, ALDAR, Atlantis, Emaar, Axiom, HSBC, Nissan, MBC, MBRL, Expo202, Riyadhexpo2030, and more.
Her Skills: She’s good with things like monday.com, Project Coordination, Database Administration, Customer Experience, and Zoho CRM. She’s especially good at finding just the right voices for brands.
A Bit About Her: Chona’s not just talented at work; she’s also run marathons in different countries and is a great Filipino cook. She’s got a lot of energy and adds a special flavour to our team.
Why She’s Important to Us and Our Clients: Chona’s a key part of what makes WithFeeling great. Her talents and hard work make our productions better, and our clients love what she can do. She makes sure everything sounds just right, and her attention to detail makes her one of our most important team members.
In simple terms, Chona Gatchalian is vital to our team. Her skills, personality, and dedication make her stand out, and we’re proud to have her at WithFeeling. Her role is important to us, our clients, and everyone who enjoys what we create.
Basil Kisswani is a highly skilled and experienced audio professional, bringing over 14 years of expertise to his role as Audio Manager at WithFeeling. Since joining the team in October 2023, Basil has been instrumental in advancing the company’s audio capabilities and expanding its footprint in Saudi Arabia. With a deep passion for sound and storytelling, Basil’s work seamlessly bridges creativity and technical precision.
Basil has played a critical role in audio integration projects across museums, exhibitions, and cultural spaces throughout the Middle East, ensuring immersive and engaging auditory experiences.
Before joining WithFeeling, Basil honed his craft as a Senior Sound Engineer at Media Group, where he spent eight years delivering world-class audio solutions for diverse projects across the UAE. In Saudi Arabia, he contributed to key projects, including installations in Medina and a series of museums in Riyadh, where his technical expertise and attention to detail enhanced visitor experiences.
WithFeeling, Dubai | Junior Producer
Karam is a passionate sonic branding professional with 2 years of experience in product coordination and a current role as a Junior Producer at WithFeeling, where she manages projects with precision and creativity. Her career has allowed her to collaborate with prestigious clients such as Mastercard and Mercedes-Benz, delivering impactful audio solutions.
Having attended university in Amman and lived in Germany for three years, Karam brings a global perspective to her work. Her persistence and ability to see projects through to completion are among her core strengths. Outside of work, she channels her love for music by attending live performances—16 acts in just four months—and expresses her creativity through baking and ballet dancing.
As an Arab professional deeply connected to the power of sound, Karam envisions the MENA region as a global hub for innovative sonic branding. She is committed to showcasing how music and sound can elevate brand identities and create deeper cultural connections within the Arab world and beyond.
WithFeeling, Las Vegas, Managing Partner | Sonic Branding, Music Composition, Sound Design
With an international career spanning the US, Europe and Middle East, in both private and public sectors, Federica is a specialist in bridging innovation, strategy and marketing. She has a successful track-record of engaging people of all walks of life around emerging ideas and complex challenges using both traditional and innovative formats and content through experiential design, branding and thought leadership.
During her decade-long engagement with Expo 2020 Dubai, Federica led the development of Expo’s thematic framework and content, from bid conception to delivery. From the original definition and development of the theme, to bringing the theme to life as Senior Vice President for Visitor Experience, she led the design and delivery of experiential content across the public spaces ensuring that it was relatable and memorable for all visitors. Federica also designed and launched the World Majlis programme, contributing over 50 thematic conversations, with over 500 global participants in collaboration with 30+ countries. In parallel, she was responsible for curating the official publications of Expo 2020 Dubai, which document the event and establish a strong legacy.
Prior to joining the universe of World Expos and mega events as Advisor to the Secretary General of the Bureau International des Expositions (BIE), Federica held a variety of positions in both the private sector and academia bridging emerging technologies and marketing. As Director of Marketing for Publicis Technology in Paris she helped reposition the brand in the growing areas of e-commerce and on-line customer relationships at the time, and between 1996 and 2002, she actively contributed to the emerging field of natural language processing both in academia and in the development of new businesses ventures in the US and Italy.
Federica has a PhD in Computer Science from Brandeis University Volen Centre for Complex Systems and a Master Degree from MIT Sloan School of Management. She is a published author in the field of theoretical and applied linguistics, as well as on regional subjects that support her home community in Italy.
Safia Al Shehi is an Emirati TV presenter, moderator, writer, voiceover artist and MC for private and government events. She is one of the most sought-after voiceovers in the UAE and was the Official Voiceover for EXPO 2020 Dubai.
Safia is an award-winning presenter in the region and is well-known for TV programmes such as ‘Read For You’ and ‘Abu Dhabi Reads’. For the past eighteen years, she has been the voice of many international and local forums, conferences, symposia and seminars spanning diverse fields including Culture, Economy and Social Affairs.
Safia is also a thought leader in her field having published three books: Post Media Reflections – Reading in the Media Scene; Behind the Microphone; and Open Spirit – Literary Readings. In addition to her contribution in media studies she has written two children’s books: The Golden Bird and Maha and the Paper.
Before a second career as a successful crime writer known for his Inspector Borubaev novels, Tom Callaghan was a senior creative at leading international agencies in London, New York and Dubai.
Experienced Accountant with a demonstrated history of working in the trading, import/export and consultancy industry. Skilled in Income Tax, Payroll, Accounting, General Ledger, and Financial Statements. Strong accounting professional with a Bachelor of Science in Accountancy from Philippine School of Business Administration.
Transforming Finance: Experience the Power of Geek Numbers
At Geek Numbers, we strive to be the premier provider of Accounting and Tax Consultancy services across the UAE. Offering a broad spectrum of financial services, from Accounting and Bookkeeping to Tax Consultancy, we empower businesses to make informed decisions, enhance performance, and garner strategic insights for enduring success.
Building Financial Resilience with Geek Numbers
Our solutions are bespoke, designed to handle daily finances, navigate complex tax regulations, and provide expert financial advice. We are steadfast in our commitment to deliver precise information, prompt assistance, and strategic guidance, enabling businesses to flourish in an ever-evolving market.
Experience the power of Geek Numbers and unlock your business’s true financial potential!
Meet Lee, a vital part of our team, who carries many impressive titles – Composer, Creative Media Specialist, Guitarist, and Vocalist. His talents and skills span across various domains.
In his role as a composer, Lee has worked on a multitude of BBC radio packages, along with TV/Radio/Corporate projects for reputable clients including French Connection, Lego, Hasbro, Capital Radio, BBDO, and Bauer Media Group. His composition prowess can be found in numerous production libraries like BMG, Felt Music, EMI, Loaded Music Production, and Bauer Media.
Lee’s talents aren’t just confined to music; he’s also a freelance producer and manager for Podcast distribution for US-based company Podcast Network Solutions. This includes everything from music production and curation to sound design. His creativity in 3D Audio/Binaural commercials has served brands like the CW TV Network USA, Acast, and NZ Tourism.
His bespoke compositions for events are equally noteworthy. Lee’s music has added a rhythmic backdrop to grand venues such as the Dubai Fountains, the Dubai Plan 2021 Event, the Inauguration of the King Abdullah Centre for World Culture Event, and the ‘Centre For Combating Extremist Ideology’ in Riyadh. Not to forget his mesmerizing composition for the largest firework display the world has ever seen, celebrating the 50th Anniversary of the Constitution of Kuwait.
As a Guitarist / Vocalist, Lee’s artistic finesse extends to the number 1 single in France, “Degeneration” by Mylene Farmer. He has also written and sung the UK’s number 2 dance track, “Breathless” by Clearcut, and performed guitars for Kim Wilde, Studio Killers, and the global Number 1 Katy Perry single ‘California Gurls’.
Lee’s collaborations are also noteworthy, including working with Island Records artists like The Yeah You’s, Queensberry, Some & Any. His live performances include supporting renowned artists such as Beyonce, The Script, Chris Brown, Savage Garden, Madness, Fun Lovin Criminals, Newton Falkner, The Feeling, Stereophonics, and Razorlight.
With such an expansive and diverse portfolio, Lee’s presence adds a unique dimension to our team, encapsulating creativity, experience, and unparalleled dedication to his craft. His work continues to inspire us and resonate across different platforms and audiences worldwide.
In addition to his extensive composing and performing achievements, Lee plays an essential role in our on-site mixing for shows, experiences, and themed entertainment, including theme parks. His ability to work with AV integrators is not only commendable but ensures a seamless integration that amplifies the overall experience.
His in-depth understanding of sound mixing and technical prowess aligns perfectly with various settings and demands. Whether it’s a live show or a thrilling theme park ride, Lee’s work in creating immersive audio environments is an essential part of our success. He knows how to blend technology and creativity to deliver a sonic experience that’s cohesive and captivating.
Lee’s capacity to handle these diverse roles with finesse, from composer to on-site mixer, reflects his comprehensive mastery over his craft. His collaboration with our team and various partners brings an extra layer of excellence, making our productions richer and more engaging. His presence ensures that the auditory aspect of our shows and attractions is nothing short of spectacular, echoing our commitment to delivering top-tier entertainment.
The Team
We are proud of the diversity of our expertise, which we believe is essential to making experiences truly special.
A Co-Founder and Managing Director of WithFeeling, Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.
In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.
In his career, Chris has worked across multiple aspects of music and sound production, including sound design and Foley recording on thousands of commercials and films in different languages, with many winning regional and international awards.
Chris was recently awarded the UAE Golden Visa for his creative work spanning over 17 years in Dubai, during which he has developed a keen interest on the sounds of the region and built an extensive network of talents in the music and cultural industries.
As the Chief Music Officer of WithFeeling, Joe brings a global reputation and a rare ability to draw from many different influences in order to compose within any style. From orchestral, action-packed scores to authentic Arabic pieces or the latest commercial hit sounds, Joe’s expertise enables him to adapt to any genre and create the perfect music to complement any brief.
Having spent over a decade working in the Middle East as one of Dubai’s most in-demand composers, Joe’s understanding of world music styles has been finely tuned – as has his ability to work to the strictest deadlines, fulfil the most pressing requests, and do it all with a renowned positive and professional attitude that sees agencies return to him time and time again.
Previous global brands that have benefitted from Joe’s musical mastery include McDonald’s, Nivea, Sony, Cadillac, Microsoft and many more. He has been responsible for creating original soundtracks for some of the UAE’s biggest and most elaborate landmarks and events, including Ferrari World Abu Dhabi, Dubai Parks and Resorts, UAE National Day ceremonies, and the world’s only seven-star hotel, The Burj Al Arab.
Currently based in London, Joe is also the composer behind the official Expo 2020 Dubai theme song This is our Time, where he worked closely with Chris and the Expo team to create an anthem that befitted the theme, values, and aspirations of this first mega-event in the region.
WithFeeling, Dubai, Head of Sonic Branding
Keith is an award-winning sonic branding professional from Ireland and a valued full-time member of the WithFeeling family. With years of experience in crafting unique sonic identities, Keith has worked with some of the world’s most renowned brands, bringing a wealth of expertise to our team.
Keith’s diverse portfolio spans collaborations with leading companies across the U.S., Europe, and Australia, where he has applied his deep knowledge of commercial audio post-production and sonic branding to deliver impactful audio experiences. His ability to translate a brand’s core values into compelling and memorable sound is a skill honed through years of dedication and creative insight.
Guided by the philosophy that “Sonic Branding is an extension of a brand’s core foundation,” Keith is passionate about helping brands connect with their audiences on a deeper level. His approach is both innovative and holistic, ensuring that every sonic identity not only resonates but also reinforces the brand’s essence.
At WithFeeling, Keith plays a key role in driving our mission to create extraordinary audio branding solutions that stand out in a crowded marketplace. His unique perspective and creative vision continue to elevate our work, making him an invaluable part of our team.
Meet Chona Gatchalian, our fantastic Head of Production at WithFeeling. She’s got a special touch when it comes to finding just the right voices for brands, and she’s skilled at working with many languages.
What She Does: Chona books voices and musicians, talks to different clients, and makes sure everything goes smoothly in production. With 10 years of experience in audio post-production, she’s brilliant at making digital content. She works closely with artists and technical folk to make exciting projects come alive.
Who She Works With: Some big names trust Chona with their work, including Emirates, Pepsi, ALDAR, Atlantis, Emaar, Axiom, HSBC, Nissan, MBC, MBRL, Expo202, Riyadhexpo2030, and more.
Her Skills: She’s good with things like monday.com, Project Coordination, Database Administration, Customer Experience, and Zoho CRM. She’s especially good at finding just the right voices for brands.
A Bit About Her: Chona’s not just talented at work; she’s also run marathons in different countries and is a great Filipino cook. She’s got a lot of energy and adds a special flavour to our team.
Why She’s Important to Us and Our Clients: Chona’s a key part of what makes WithFeeling great. Her talents and hard work make our productions better, and our clients love what she can do. She makes sure everything sounds just right, and her attention to detail makes her one of our most important team members.
In simple terms, Chona Gatchalian is vital to our team. Her skills, personality, and dedication make her stand out, and we’re proud to have her at WithFeeling. Her role is important to us, our clients, and everyone who enjoys what we create.
WithFeeling, Dubai | Junior Producer
Karam is a passionate sonic branding professional with 2 years of experience in product coordination and a current role as a Junior Producer at WithFeeling, where she manages projects with precision and creativity. Her career has allowed her to collaborate with prestigious clients such as Mastercard and Mercedes-Benz, delivering impactful audio solutions.
Having attended university in Amman and lived in Germany for three years, Karam brings a global perspective to her work. Her persistence and ability to see projects through to completion are among her core strengths. Outside of work, she channels her love for music by attending live performances—16 acts in just four months—and expresses her creativity through baking and ballet dancing.
As an Arab professional deeply connected to the power of sound, Karam envisions the MENA region as a global hub for innovative sonic branding. She is committed to showcasing how music and sound can elevate brand identities and create deeper cultural connections within the Arab world and beyond.
WithFeeling, Las Vegas, Managing Partner | Sonic Branding, Music Composition, Sound Design
With an international career spanning the US, Europe and Middle East, in both private and public sectors, Federica is a specialist in bridging innovation, strategy and marketing. She has a successful track-record of engaging people of all walks of life around emerging ideas and complex challenges using both traditional and innovative formats and content through experiential design, branding and thought leadership.
During her decade-long engagement with Expo 2020 Dubai, Federica led the development of Expo’s thematic framework and content, from bid conception to delivery. From the original definition and development of the theme, to bringing the theme to life as Senior Vice President for Visitor Experience, she led the design and delivery of experiential content across the public spaces ensuring that it was relatable and memorable for all visitors. Federica also designed and launched the World Majlis programme, contributing over 50 thematic conversations, with over 500 global participants in collaboration with 30+ countries. In parallel, she was responsible for curating the official publications of Expo 2020 Dubai, which document the event and establish a strong legacy.
Prior to joining the universe of World Expos and mega events as Advisor to the Secretary General of the Bureau International des Expositions (BIE), Federica held a variety of positions in both the private sector and academia bridging emerging technologies and marketing. As Director of Marketing for Publicis Technology in Paris she helped reposition the brand in the growing areas of e-commerce and on-line customer relationships at the time, and between 1996 and 2002, she actively contributed to the emerging field of natural language processing both in academia and in the development of new businesses ventures in the US and Italy.
Federica has a PhD in Computer Science from Brandeis University Volen Centre for Complex Systems and a Master Degree from MIT Sloan School of Management. She is a published author in the field of theoretical and applied linguistics, as well as on regional subjects that support her home community in Italy.
Safia Al Shehi is an Emirati TV presenter, moderator, writer, voiceover artist and MC for private and government events. She is one of the most sought-after voiceovers in the UAE and was the Official Voiceover for EXPO 2020 Dubai.
Safia is an award-winning presenter in the region and is well-known for TV programmes such as ‘Read For You’ and ‘Abu Dhabi Reads’. For the past eighteen years, she has been the voice of many international and local forums, conferences, symposia and seminars spanning diverse fields including Culture, Economy and Social Affairs.
Safia is also a thought leader in her field having published three books: Post Media Reflections – Reading in the Media Scene; Behind the Microphone; and Open Spirit – Literary Readings. In addition to her contribution in media studies she has written two children’s books: The Golden Bird and Maha and the Paper.
Before a second career as a successful crime writer known for his Inspector Borubaev novels, Tom Callaghan was a senior creative at leading international agencies in London, New York and Dubai.
Experienced Accountant with a demonstrated history of working in the trading, import/export and consultancy industry. Skilled in Income Tax, Payroll, Accounting, General Ledger, and Financial Statements. Strong accounting professional with a Bachelor of Science in Accountancy from Philippine School of Business Administration.
Transforming Finance: Experience the Power of Geek Numbers
At Geek Numbers, we strive to be the premier provider of Accounting and Tax Consultancy services across the UAE. Offering a broad spectrum of financial services, from Accounting and Bookkeeping to Tax Consultancy, we empower businesses to make informed decisions, enhance performance, and garner strategic insights for enduring success.
Building Financial Resilience with Geek Numbers
Our solutions are bespoke, designed to handle daily finances, navigate complex tax regulations, and provide expert financial advice. We are steadfast in our commitment to deliver precise information, prompt assistance, and strategic guidance, enabling businesses to flourish in an ever-evolving market.
Experience the power of Geek Numbers and unlock your business’s true financial potential!
Meet Lee, a vital part of our team, who carries many impressive titles – Composer, Creative Media Specialist, Guitarist, and Vocalist. His talents and skills span across various domains.
In his role as a composer, Lee has worked on a multitude of BBC radio packages, along with TV/Radio/Corporate projects for reputable clients including French Connection, Lego, Hasbro, Capital Radio, BBDO, and Bauer Media Group. His composition prowess can be found in numerous production libraries like BMG, Felt Music, EMI, Loaded Music Production, and Bauer Media.
Lee’s talents aren’t just confined to music; he’s also a freelance producer and manager for Podcast distribution for US-based company Podcast Network Solutions. This includes everything from music production and curation to sound design. His creativity in 3D Audio/Binaural commercials has served brands like the CW TV Network USA, Acast, and NZ Tourism.
His bespoke compositions for events are equally noteworthy. Lee’s music has added a rhythmic backdrop to grand venues such as the Dubai Fountains, the Dubai Plan 2021 Event, the Inauguration of the King Abdullah Centre for World Culture Event, and the ‘Centre For Combating Extremist Ideology’ in Riyadh. Not to forget his mesmerizing composition for the largest firework display the world has ever seen, celebrating the 50th Anniversary of the Constitution of Kuwait.
As a Guitarist / Vocalist, Lee’s artistic finesse extends to the number 1 single in France, “Degeneration” by Mylene Farmer. He has also written and sung the UK’s number 2 dance track, “Breathless” by Clearcut, and performed guitars for Kim Wilde, Studio Killers, and the global Number 1 Katy Perry single ‘California Gurls’.
Lee’s collaborations are also noteworthy, including working with Island Records artists like The Yeah You’s, Queensberry, Some & Any. His live performances include supporting renowned artists such as Beyonce, The Script, Chris Brown, Savage Garden, Madness, Fun Lovin Criminals, Newton Falkner, The Feeling, Stereophonics, and Razorlight.
With such an expansive and diverse portfolio, Lee’s presence adds a unique dimension to our team, encapsulating creativity, experience, and unparalleled dedication to his craft. His work continues to inspire us and resonate across different platforms and audiences worldwide.
In addition to his extensive composing and performing achievements, Lee plays an essential role in our on-site mixing for shows, experiences, and themed entertainment, including theme parks. His ability to work with AV integrators is not only commendable but ensures a seamless integration that amplifies the overall experience.
His in-depth understanding of sound mixing and technical prowess aligns perfectly with various settings and demands. Whether it’s a live show or a thrilling theme park ride, Lee’s work in creating immersive audio environments is an essential part of our success. He knows how to blend technology and creativity to deliver a sonic experience that’s cohesive and captivating.
Lee’s capacity to handle these diverse roles with finesse, from composer to on-site mixer, reflects his comprehensive mastery over his craft. His collaboration with our team and various partners brings an extra layer of excellence, making our productions richer and more engaging. His presence ensures that the auditory aspect of our shows and attractions is nothing short of spectacular, echoing our commitment to delivering top-tier entertainment.
“I have been working with different members of WithFeeling for over 8 years and I have to say it is always a pleasure. They always give great creative options when sound designing and hav no problem in going the extra mile.”
David MorganExecutive Producer, What's Possible Group
The Team
We are proud of the diversity of our expertise, which we believe is essential to making experiences truly special.
A Co-Founder and Managing Director of WithFeeling, Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.
In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.
In his career, Chris has worked across multiple aspects of music and sound production, including sound design and Foley recording on thousands of commercials and films in different languages, with many winning regional and international awards.
Chris was recently awarded the UAE Golden Visa for his creative work spanning over 17 years in Dubai, during which he has developed a keen interest on the sounds of the region and built an extensive network of talents in the music and cultural industries.
As the Chief Music Officer of WithFeeling, Joe brings a global reputation and a rare ability to draw from many different influences in order to compose within any style. From orchestral, action-packed scores to authentic Arabic pieces or the latest commercial hit sounds, Joe’s expertise enables him to adapt to any genre and create the perfect music to complement any brief.
Having spent over a decade working in the Middle East as one of Dubai’s most in-demand composers, Joe’s understanding of world music styles has been finely tuned – as has his ability to work to the strictest deadlines, fulfil the most pressing requests, and do it all with a renowned positive and professional attitude that sees agencies return to him time and time again.
Previous global brands that have benefitted from Joe’s musical mastery include McDonald’s, Nivea, Sony, Cadillac, Microsoft and many more. He has been responsible for creating original soundtracks for some of the UAE’s biggest and most elaborate landmarks and events, including Ferrari World Abu Dhabi, Dubai Parks and Resorts, UAE National Day ceremonies, and the world’s only seven-star hotel, The Burj Al Arab.
Currently based in London, Joe is also the composer behind the official Expo 2020 Dubai theme song This is our Time, where he worked closely with Chris and the Expo team to create an anthem that befitted the theme, values, and aspirations of this first mega-event in the region.
WithFeeling, Dubai, Head of Sonic Branding
Keith is an award-winning sonic branding professional from Ireland and a valued full-time member of the WithFeeling family. With years of experience in crafting unique sonic identities, Keith has worked with some of the world’s most renowned brands, bringing a wealth of expertise to our team.
Keith’s diverse portfolio spans collaborations with leading companies across the U.S., Europe, and Australia, where he has applied his deep knowledge of commercial audio post-production and sonic branding to deliver impactful audio experiences. His ability to translate a brand’s core values into compelling and memorable sound is a skill honed through years of dedication and creative insight.
Guided by the philosophy that “Sonic Branding is an extension of a brand’s core foundation,” Keith is passionate about helping brands connect with their audiences on a deeper level. His approach is both innovative and holistic, ensuring that every sonic identity not only resonates but also reinforces the brand’s essence.
At WithFeeling, Keith plays a key role in driving our mission to create extraordinary audio branding solutions that stand out in a crowded marketplace. His unique perspective and creative vision continue to elevate our work, making him an invaluable part of our team.
Meet Chona Gatchalian, our fantastic Head of Production at WithFeeling. She’s got a special touch when it comes to finding just the right voices for brands, and she’s skilled at working with many languages.
What She Does: Chona books voices and musicians, talks to different clients, and makes sure everything goes smoothly in production. With 10 years of experience in audio post-production, she’s brilliant at making digital content. She works closely with artists and technical folk to make exciting projects come alive.
Who She Works With: Some big names trust Chona with their work, including Emirates, Pepsi, ALDAR, Atlantis, Emaar, Axiom, HSBC, Nissan, MBC, MBRL, Expo202, Riyadhexpo2030, and more.
Her Skills: She’s good with things like monday.com, Project Coordination, Database Administration, Customer Experience, and Zoho CRM. She’s especially good at finding just the right voices for brands.
A Bit About Her: Chona’s not just talented at work; she’s also run marathons in different countries and is a great Filipino cook. She’s got a lot of energy and adds a special flavour to our team.
Why She’s Important to Us and Our Clients: Chona’s a key part of what makes WithFeeling great. Her talents and hard work make our productions better, and our clients love what she can do. She makes sure everything sounds just right, and her attention to detail makes her one of our most important team members.
In simple terms, Chona Gatchalian is vital to our team. Her skills, personality, and dedication make her stand out, and we’re proud to have her at WithFeeling. Her role is important to us, our clients, and everyone who enjoys what we create.
WithFeeling, Dubai | Junior Producer
Karam is a passionate sonic branding professional with 2 years of experience in product coordination and a current role as a Junior Producer at WithFeeling, where she manages projects with precision and creativity. Her career has allowed her to collaborate with prestigious clients such as Mastercard and Mercedes-Benz, delivering impactful audio solutions.
Having attended university in Amman and lived in Germany for three years, Karam brings a global perspective to her work. Her persistence and ability to see projects through to completion are among her core strengths. Outside of work, she channels her love for music by attending live performances—16 acts in just four months—and expresses her creativity through baking and ballet dancing.
As an Arab professional deeply connected to the power of sound, Karam envisions the MENA region as a global hub for innovative sonic branding. She is committed to showcasing how music and sound can elevate brand identities and create deeper cultural connections within the Arab world and beyond.
WithFeeling, Las Vegas, Managing Partner | Sonic Branding, Music Composition, Sound Design
Safia Al Shehi is an Emirati TV presenter, moderator, writer, voiceover artist and MC for private and government events. She is one of the most sought-after voiceovers in the UAE and was the Official Voiceover for EXPO 2020 Dubai.
Safia is an award-winning presenter in the region and is well-known for TV programmes such as ‘Read For You’ and ‘Abu Dhabi Reads’. For the past eighteen years, she has been the voice of many international and local forums, conferences, symposia and seminars spanning diverse fields including Culture, Economy and Social Affairs.
Safia is also a thought leader in her field having published three books: Post Media Reflections – Reading in the Media Scene; Behind the Microphone; and Open Spirit – Literary Readings. In addition to her contribution in media studies she has written two children’s books: The Golden Bird and Maha and the Paper.
With an international career spanning the US, Europe and Middle East, in both private and public sectors, Federica is a specialist in bridging innovation, strategy and marketing. She has a successful track-record of engaging people of all walks of life around emerging ideas and complex challenges using both traditional and innovative formats and content through experiential design, branding and thought leadership.
During her decade-long engagement with Expo 2020 Dubai, Federica led the development of Expo’s thematic framework and content, from bid conception to delivery. From the original definition and development of the theme, to bringing the theme to life as Senior Vice President for Visitor Experience, she led the design and delivery of experiential content across the public spaces ensuring that it was relatable and memorable for all visitors. Federica also designed and launched the World Majlis programme, contributing over 50 thematic conversations, with over 500 global participants in collaboration with 30+ countries. In parallel, she was responsible for curating the official publications of Expo 2020 Dubai, which document the event and establish a strong legacy.
Prior to joining the universe of World Expos and mega events as Advisor to the Secretary General of the Bureau International des Expositions (BIE), Federica held a variety of positions in both the private sector and academia bridging emerging technologies and marketing. As Director of Marketing for Publicis Technology in Paris she helped reposition the brand in the growing areas of e-commerce and on-line customer relationships at the time, and between 1996 and 2002, she actively contributed to the emerging field of natural language processing both in academia and in the development of new businesses ventures in the US and Italy.
Federica has a PhD in Computer Science from Brandeis University Volen Centre for Complex Systems and a Master Degree from MIT Sloan School of Management. She is a published author in the field of theoretical and applied linguistics, as well as on regional subjects that support her home community in Italy.
Before a second career as a successful crime writer known for his Inspector Borubaev novels, Tom Callaghan was a senior creative at leading international agencies in London, New York and Dubai.
Experienced Accountant with a demonstrated history of working in the trading, import/export and consultancy industry. Skilled in Income Tax, Payroll, Accounting, General Ledger, and Financial Statements. Strong accounting professional with a Bachelor of Science in Accountancy from Philippine School of Business Administration.
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Meet Lee, a vital part of our team, who carries many impressive titles – Composer, Creative Media Specialist, Guitarist, and Vocalist. His talents and skills span across various domains.
In his role as a composer, Lee has worked on a multitude of BBC radio packages, along with TV/Radio/Corporate projects for reputable clients including French Connection, Lego, Hasbro, Capital Radio, BBDO, and Bauer Media Group. His composition prowess can be found in numerous production libraries like BMG, Felt Music, EMI, Loaded Music Production, and Bauer Media.
Lee’s talents aren’t just confined to music; he’s also a freelance producer and manager for Podcast distribution for US-based company Podcast Network Solutions. This includes everything from music production and curation to sound design. His creativity in 3D Audio/Binaural commercials has served brands like the CW TV Network USA, Acast, and NZ Tourism.
His bespoke compositions for events are equally noteworthy. Lee’s music has added a rhythmic backdrop to grand venues such as the Dubai Fountains, the Dubai Plan 2021 Event, the Inauguration of the King Abdullah Centre for World Culture Event, and the ‘Centre For Combating Extremist Ideology’ in Riyadh. Not to forget his mesmerizing composition for the largest firework display the world has ever seen, celebrating the 50th Anniversary of the Constitution of Kuwait.
As a Guitarist / Vocalist, Lee’s artistic finesse extends to the number 1 single in France, “Degeneration” by Mylene Farmer. He has also written and sung the UK’s number 2 dance track, “Breathless” by Clearcut, and performed guitars for Kim Wilde, Studio Killers, and the global Number 1 Katy Perry single ‘California Gurls’.
Lee’s collaborations are also noteworthy, including working with Island Records artists like The Yeah You’s, Queensberry, Some & Any. His live performances include supporting renowned artists such as Beyonce, The Script, Chris Brown, Savage Garden, Madness, Fun Lovin Criminals, Newton Falkner, The Feeling, Stereophonics, and Razorlight.
With such an expansive and diverse portfolio, Lee’s presence adds a unique dimension to our team, encapsulating creativity, experience, and unparalleled dedication to his craft. His work continues to inspire us and resonate across different platforms and audiences worldwide.
In addition to his extensive composing and performing achievements, Lee plays an essential role in our on-site mixing for shows, experiences, and themed entertainment, including theme parks. His ability to work with AV integrators is not only commendable but ensures a seamless integration that amplifies the overall experience.
His in-depth understanding of sound mixing and technical prowess aligns perfectly with various settings and demands. Whether it’s a live show or a thrilling theme park ride, Lee’s work in creating immersive audio environments is an essential part of our success. He knows how to blend technology and creativity to deliver a sonic experience that’s cohesive and captivating.
Lee’s capacity to handle these diverse roles with finesse, from composer to on-site mixer, reflects his comprehensive mastery over his craft. His collaboration with our team and various partners brings an extra layer of excellence, making our productions richer and more engaging. His presence ensures that the auditory aspect of our shows and attractions is nothing short of spectacular, echoing our commitment to delivering top-tier entertainment.
“I have been working with different members of WithFeeling for over 8 years and I have to say it is always a pleasure. They always give great creative options when sound designing and hav no problem in going the extra mile.”
David MorganExecutive Producer, What's Possible Group
Our WF Composers
WithFeeling's team of composers is an essential component, and we are extremely proud of their knowledge and originality. We have a multicultural group of 10 composers working for us, all of whom have different backgrounds and experiences. We are able to make music that is both authentic and avant-garde because they bring their own unique cultural perspectives and musical styles.
We are dedicated to writing original musical compositions that perfectly capture the essence of every brand and project we work on because we are aware that each one is distinctive. To ensure that the finished product is a perfect fit for our clients' requirements, our composers collaborate closely with them to understand their vision and goals.
We are well-equipped to handle projects of all sizes and styles thanks to our team of ten composers. We have the know-how to produce top-notch music that will elevate your brand and leave a lasting impression on your audience, whether it be Arabic Fusion, Hip Hop, or Reggae.
England
Ukraine
New York
Los Angeles
Dubai
Berlin
Nashville
Italy
We at WithFeeling are thrilled to collaborate with you to produce the ideal sound for your upcoming project because we firmly believe that music is a crucial element of any successful brand. To find out more about our offerings and how we can assist you in creating fantastic music for your brand, contact us right away.
Our Work
Our WF Composers
WithFeeling's team of composers is an essential component, and we are extremely proud of their knowledge and originality. We have a multicultural group of 10 composers working for us, all of whom have different backgrounds and experiences. We are able to make music that is both authentic and avant-garde because they bring their own unique cultural perspectives and musical styles.
We are dedicated to writing original musical compositions that perfectly capture the essence of every brand and project we work on because we are aware that each one is distinctive. To ensure that the finished product is a perfect fit for our clients' requirements, our composers collaborate closely with them to understand their vision and goals.
England
Ukraine
New York
Los Angeles
Dubai
Berlin
Nashville
Italy
We are well-equipped to handle projects of all sizes and styles thanks to our team of ten composers. We have the know-how to produce top-notch music that will elevate your brand and leave a lasting impression on your audience, whether it be Arabic Fusion, Hip Hop, or Reggae.
We at WithFeeling are thrilled to collaborate with you to produce the ideal sound for your upcoming project because we firmly believe that music is a crucial element of any successful brand. To find out more about our offerings and how we can assist you in creating fantastic music for your brand, contact us right away.
Our Work
Our WF Composers
WithFeeling's team of composers is an essential component, and we are extremely proud of their knowledge and originality. We have a multicultural group of 10 composers working for us, all of whom have different backgrounds and experiences. We are able to make music that is both authentic and avant-garde because they bring their own unique cultural perspectives and musical styles.
We are dedicated to writing original musical compositions that perfectly capture the essence of every brand and project we work on because we are aware that each one is distinctive. To ensure that the finished product is a perfect fit for our clients' requirements, our composers collaborate closely with them to understand their vision and goals.
England
Ukraine
New York
Los Angeles
Dubai
Berlin
Nashville
Italy
We are well-equipped to handle projects of all sizes and styles thanks to our team of ten composers. We have the know-how to produce top-notch music that will elevate your brand and leave a lasting impression on your audience, whether it be Arabic Fusion, Hip Hop, or Reggae.
We at WithFeeling are thrilled to collaborate with you to produce the ideal sound for your upcoming project because we firmly believe that music is a crucial element of any successful brand. To find out more about our offerings and how we can assist you in creating fantastic music for your brand, contact us right away.
Our Work
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Joe is a tremendous asset to any project because of his broad range of professional experience and enthusiasm for developing distinctive soundscapes. Each piece of music he writes not only meets but exceeds the expectations of clients and listeners due to his unwavering commitment to quality and innovation.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai.
Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Joe is a tremendous asset to any project because of his broad range of professional experience and enthusiasm for developing distinctive soundscapes. Each piece of music he writes not only meets but exceeds the expectations of clients and listeners due to his unwavering commitment to quality and innovation.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Dubai
IDS Business Center
Dubai, UAE
+971 55 148 2259
hello@withfeeling.com
Las Vegas
14 Sunset Way
Henderson, NV, USA
With Feeling Production Services LLC (UAE) | License No. 1068657
WithFeelingUSA LLC (USA) | Entity No. E35913572023-6
© WithFeeling 2025. All Rights Reserved. The Sonic Glossary
hello@withfeeling.com
Dubai
IDS Business Center
Dubai, UAE
+971 55 148 2259
Las Vegas
14 Sunset Way
Henderson, NV, USA
All You Need is Love...
... and Our Newsletter
With Feeling Production Services LLC (UAE) | License No. 1068657
WithFeelingUSA LLC (USA) | Entity No. E35913572023-6
© WithFeeling 2025. All Rights Reserved. The Sonic Glossary
hello@withfeeling.com
Dubai
IDS Business Center
Dubai, UAE
+971 55 148 2259
Las Vegas
14 Sunset Way
Henderson, NV, USA
All You Need is Love...
... and Our Newsletter