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The Expo 2020 Dubai Medal recognises those who have shown exceptional initiative. The initiative is more than just taking the first step; it's about setting the pace for everyone else to follow. Read more about the initiative here.

🚨 Shameless Brag Alert!!—While meeting HH Sheikh Mohammed Bin Rashid Al Maktoum in person remains a distant dream, receiving this medal and certificate, graciously awarded by His Highness, is the next best thing! 🙂 A huge thanks to Sara Raffaghello and Federica Busa for the incredible opportunity to contribute to Expo 2020 Dubai, and Marjan Faraidooni and Her Excellency Reem Al Hashimy and the whole Expo family for their daily inspiration to elevate my game. I couldn't be prouder of the music and sound we crafted and what we collectively accomplished. The invaluable experience I gained at Expo empowered me to confidently establish WithFeeling.

If you visited Expo 2020 Dubai, you would have heard its original theme song “This is Our Time”.

The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.

Introduction

I'm ecstatic to announce that I've been honoured with the Expo 2020 Dubai Medal by His Highness Sheikh Mohammed Bin Rashid Al Maktoum. This Expo 2020 Dubai Medal is a monumental milestone in my sonic branding career.

A Collaborative Achievement

A huge shout-out to Sara Raffaghello, Federica Busa, Marjan Faraidooni, and Her Excellency Reem Al Hashimy. Working with this dream team was an experience like no other. Their daily inspiration has been the driving force behind the success of our work at Expo 2020 Dubai.

The Craft Behind the Expo 2020 Dubai Medal

Earning this Expo 2020 Dubai Medal wasn't just an individual effort. At WithFeeling, we believe in the power of sound to connect people and brands. The Expo 2020 Dubai project allowed us to bring this vision to life. From composing the official theme song to crafting the sonic identity, every note played a role in this achievement.

Enjoy the below podcasts where the team at WithFeeling talk about the making of the song, and the soundscapes we created.

The Importance of Initiative

The Expo 2020 Dubai Medal recognizes those who have shown exceptional initiative. Initiative is more than just taking the first step; it's about setting the pace for everyone else to follow. Read more about the initiative here.

How Expo 2020 Dubai Shaped WithFeeling

The experience I gained at Expo 2020 Dubai was invaluable. It provided me with the confidence and expertise to establish WithFeeling. It's a testament to the transformative power of taking initiative and collaborating with a talented team.

Enjoy the below podcasts where the team at WithFeeling talk about the making of the song, and the soundscapes we created.

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