From the region’s biggest theme parks to a single room of falling snow, we compose the music, design the sound and voice the announcements that turn a themed space into a story you can step inside. Lands and rides, shows and spectaculars, queues and seasonal overlays, delivered hand in hand with your AV and show-control teams.
Original Music and Sound Design for Themed Entertainment
Music and sound for worlds built to thrill.
20
25
Our sonic identity and brand voice for Expo 2020 Dubai. 24.1 million visits heard it.
Transform Awards MEA 2025 (Dubai World Cup) · International Sound Awards Gold 2025 · Clio Music Bronze 2026 · Creativepool Silver 2025
A theme park is a story you walk through, and sound is what makes it real. We compose the worlds, score the rides and voice the moments, then stay until it all plays back perfectly.
Every land gets its own musical identity: a family of themes, textures and instrumentation that tells you where you are with your eyes closed, and holds together as one park when lands sit side by side. Beneath it, the unglamorous craft that makes parks work: loops composed long and varied enough that guests never notice the join and the people working the zone all day never tire of them.
Rides and shows are scored to the second: lift hills, drops, reveals, countdowns and finales, mixed for the speaker positions they will actually play from.
And because a park is a broadcast system as much as a stage, we deliver stems, loops and trigger-ready files built for show control, and work alongside the AV integration team, Dante networks and all, until commissioning is done. It is the same award-winning craft we bring to ceremonies and live events, built to run every day the gates are open.
One team, every layer of the park’s sound: award-winning composers, sound designers, voice directors and engineers under one roof in Dubai.
1. Lands and zones. A musical identity for each land, written as a family: walkway beds, area loops and stingers that keep a land unmistakably itself from gate to gate.
2. Rides and attractions. Queue-line atmospheres that build anticipation, on-ride audio scored to the ride profile, and safety spiels that stay in character.
3. Shows and spectaculars. Opening ceremonies, night shows, parades and character moments, composed and mixed for the venue and the broadcast, with show files your production team can drop straight into the desk.
4. Voices. Announcements, character voices and wayfinding in every language your guests speak, cast from our roster of more than 1,000 voices across 100 nationalities.
5. Effects and atmospheres. Bespoke sound design plus one of the region’s largest professional effects libraries, so a snow room can sound cold and a water park can sound like joy.
6. Integration. Files named, formatted and loudness-matched for your show-control and AV systems, Dante-networked or otherwise, with our team alongside the integrators through commissioning. Our sound has also played across Legoland Dubai, Garden in the Sky and the VOV arena.
The Sound of
Six Flags Qiddiya
Unlock the Thrill: the original score for Saudi Arabia’s first-ever theme park, the flagship attraction of Qiddiya, the Kingdom’s emerging capital of entertainment, sports and arts. Composed with Squint/Opera for Qiddiya.
The Sound of
Aquarabia
The sound of first splash: original music and sound design for Aquarabia Opens, announcing the Middle East’s largest water park at the heart of Qiddiya City, with NaF+.
The Sound of
SeaWorld Abu Dhabi
A sonic logo for a whole park: exploration, discovery and learning distilled into one short, instantly recognisable signature for SeaWorld Abu Dhabi, with Deja Vu.
The Sound of
Dubai Parks & Resorts
The region’s largest integrated theme park destination opened as a universe of distinct lands, each with its own personality and mythology. WithFeeling’s music carried the grand opening, with Action Impact.
The Sound of
Zero Degrees Room
A cube of frost and falling snow at Mamsha Al Saadiyat: the soundscape that made Retail Abu Dhabi’s winter wonderland feel genuinely, deliciously cold, with AVANTGARDE.
The Sound of
Expo 2020 x Minecraft
A New Year inside the game: Expo 2020 Dubai and Microsoft built a custom Minecraft world of the Expo’s themes, and WithFeeling composed the music for the New Year’s Eve moment played inside it.
THEMED ENTERTAINMENT FAQS
What does music and sound design for themed entertainment include?
Everything a guest hears from gate to gate: musical identities for each land, queue and walkway atmospheres, on-ride audio, show and parade scores, announcements and character voices, retail and dining beds, seasonal overlays, and the mixes and file packages your show-control system needs to play them back.
How does each land or zone get its own sound?
We write each land a musical family of its own: themes, instrumentation and textures that tell you where you are with your eyes closed. The families are designed to sit side by side, so crossing from one land to the next feels like turning a page rather than changing the channel.
Can you score a ride?
Yes, to the second. Queue atmospheres that build anticipation, station and load-area beds, on-ride music timed to lift hills, drops and reveals, and safety spiels performed in character, mixed for the actual speaker positions on the ride.
How do you keep park music from getting repetitive?
By composing for the loop from the start: long-form pieces with enough internal variation that guests never notice the join, and the people working the zone all day do not tire of them. Where the platform allows it, we build alternating and time-of-day variations so the park breathes.
Do you produce announcements and character voices?
Yes. Wayfinding, safety and show announcements, character voices and seasonal messaging, cast from more than 1,000 professional voices across 100 nationalities and recorded in every language your guests speak, directed so the park sounds like one world rather than a dozen disconnected recordings.
Do you work with AV integrators and show-control systems?
Always. We deliver stems, loops and trigger-ready files named and formatted for your show-control and playback systems, work comfortably across Dante-networked AV, and stay alongside the integration team through commissioning until every zone plays back as designed.
Can you refresh an existing park or build a seasonal overlay?
Yes. A park does not need to rebuild its audio to feel new: seasonal overlays, updated zone loops, a new show score or a refreshed announcement package can transform how a familiar space feels, and we design them to work inside your existing playback systems.
Which parks and attractions has WithFeeling scored?
SeaWorld Abu Dhabi’s sonic logo, the launch campaigns for Six Flags Qiddiya and Aquarabia, the grand opening of Dubai Parks & Resorts, the Zero Degrees Room in Abu Dhabi and the Expo 2020 x Minecraft New Year show, with work across Legoland Dubai, Garden in the Sky and the VOV arena. Hear a selection above.
Do you compose original music for parks or use licensed tracks?
Both, led by the brief and the budget. Original music where identity matters most, the land themes, the ride scores, the signature moments, and licensed or library music where speed or budget leads, with one mix that makes the join invisible. Most parks combine the two without guests ever hearing the seam.
What makes sound for outdoor parks and water parks different?
The environment fights you: splash zones, wind, crowd roar and hard architectural surfaces all eat detail. We mix for the real acoustic conditions of each zone rather than a studio ideal, lean on arrangements that carry outdoors, and test on site, so the original music and sound design survive the space they play in.
How long does themed entertainment audio take to produce?
A single zone, show or attraction typically runs four to eight weeks from approved brief to installed files. A full park, scored land by land, is planned around the construction and commissioning schedule, often across a year or more. Seasonal overlays and refreshes move much faster.
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