We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
WE CREATE
SOUND
Based in UAE | UK | KSA | USA
A creative music + sound agency
Feel Something!!
Sound us out about our Sonic Branding Agency, Original Music Compositions, Sound Design, Brand Voices, Music Studio Audio Post-Production. With Feeling
We are WithFeeling. We design sound and create music to spark engagement, performance and connection between people and organisations.
Sound us out!
We are WithFeeling.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
Sound us out!
We are WithFeeling.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
Sound us out!
Featured Work
How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
Crafting the Ain Dubai Sonic Logo and Experience
Crafting the Ain Dubai Sonic Logo and Experience
Why Pinergy Sonic Branding Could Redefine Energy Marketing
Why Pinergy Sonic Branding Could Redefine Energy Marketing
How Sound Elevated the POWER HIPA Award 2025 Experience
How Sound Elevated the POWER HIPA Award 2025 Experience
Qiddiya Six Flags, Kick Off the Thrill
Qiddiya Six Flags, Kick Off the Thrill
Case Study | Sonic Identity
Your Bazaar Sonic Identity: A Gold-Winning Sound for a New Kind of Marketplace
WithFeeling’s sonic identity for YourBazaar reimagines how an online marketplace can sound, blending familiarity, rhythm and real-world cues into an audio brand that’s as intuitive as it is memorable. Designed for a multilingual UAE audience, the work earned Gold at the 2025 Transform Awards MEA, recognised for its bold creative approach and lasting commercial impact.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
WithFeeling has developed a unique approach that connects all aspects of sound experiences, from sonic branding to original music compositions, from sound design, and soundscapes to brand voices, including tailored audio post-production services and turnkey solutions.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
WithFeeling has developed a unique approach that connects all aspects of sound experiences, from sonic branding to original music compositions, from sound design, and soundscapes to brand voices, including tailored audio post-production services and turnkey solutions.
Our Approach
Sound and music are as essential as every other aspect of a brand, an event, a space, or an organisation. They are part and parcel of how as people we connect to that brand by touching our deepest emotions and memories.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Case Study | Sonic Identity
Islamic Arts Biennale: A Sonic Identity Rooted in Heritage and Discovery
WithFeeling created the full sonic identity for the world’s first Islamic Arts Biennale in Jeddah, blending classical instrumentation with contemporary sound design. From the ceremonial longform brand track to modular compositions for National Day and Eid, the music reflected the event’s bold mission: to bridge eras, cultures, and geographies through sound.
As a top sonic branding agency, we deliver complete music, sound and voice solutions tailored to your identity and brand.
We take pride in our original music compositions, depth of understanding of brands and memorable sonic branding and identities, all, needless to say, created, produced and delivered ‘with feeling’.
Latest News
Case Study | Sonic Identity
'This is Our Time' - If you visited Expo 2020 Dubai, you would have heard its iconic original theme song.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
WE ARE A 
MUSIC STUDIO AND SONIC BRANDING AGENCY WE CREATE AUDIO AND SONIC IDENTITIES THAT BEST REFLECT AND AMPLIFY YOUR VALUES.
Case Study | Hospitality
Crafting the Ain Dubai Sonic Logo and Experience
Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare, but what makes this experience truly unique is the innovative sonic journey crafted by WithFeeling. As a key partner, we are proud to have designed the Ain Dubai Sonic Logo and the auditory elements that enhance every moment of the experience, ensuring visitors are immersed in a multi-sensory journey above Dubai’s skyline.
Testimonials
They love us
GR
"I had the privilege of working with Chris & Joe for four years at Expo 2020, incredibly creative, loyal and dedicated colleagues"
Grant Reid
Special Projects Events and Entertainment
IB
"Teri is the best producer I have worked with in 20 years. Period."
Ivan Broadhead
Journalist
DM
"I have been working with different members of WithFeeling for over 8 years and they have no problem in going the extra mile."
David Morgan
What's Possible Creative
ST
"Thanks for creating such a great earworm that will take weeks to shake off!"
Simon Tapping
Creative Director for Events
CW
"Joe of WithFeeling has been working with us for over 7 years now, creating bespoke music for a wide range of brands from all over the world."
Charlie Wilkins
Brand Sound Manager
JB
"Chris is one of those people that you just need to have on your team. He’s creative, professional, responsive, 100% reliable, and honorable."
Dr Joe Bennett
Professor at Berklee College of Music
How we can help you
01
Sonic Branding Agency
Sonic branding is that distinctive signature melody that says everything about you, your identity and your brand.
Do you ever whistle a short familiar tune that reminds you of what you love?
02
Original Music Studio
Official songs and original music compositions mark special occasions and epic moments to be proudly shared with your audience.
Which song gives you goosebumps and takes you back in time?
03
Exclusive Brand Voices
Loud or quiet, soft or confident, every voice carries a tone and personality of its own establishing deep connections with people.
How familiar does that voice sound to you, ever wondered why it instantly feels so recognisable??
04
Sound Design
Sound design and soundscapes are an ever changing narrative made of rhythms, notes and other wonderful sounds that create an atmosphere.
What would a sunset feel like without the sound of the wind and the splash of the waves?
Case Study | Sonic Identity
Introducing 'Dubai Millennium'
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…
Sound is the heartbeat of every experience. We craft original music and sonic identities that transform brands, spaces, and stories into something truly unforgettable.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Chris brings many creative talents as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He developed his skills across various disciplines during his impressive twenty-year career as a senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris has worked with various well-known brands over his lengthy career, including the BBC World Service and Expo 2020 Dubai, producing excellent results and guaranteeing a distinctive sonic presence. His broad range of industry experience enables him to offer clients creative and practical solutions that strengthen their brand's identity and leave a lasting impression on their target market.
Chris was a notable employee of Expo 2020 Dubai and was instrumental in the creation of the song that served as the event's official theme, "This is Our Time." Additionally, he was instrumental in producing the event's unique sonic branding and identity. Chris expertly oversaw the creation and implementation of a compelling audio strategy that kept goers interested for six months by incorporating immersive soundscapes into all of the event's public spaces.
Chris oversaw the audio and media production for numerous custom events, conferences, and exhibition spaces during Expo 2020 Dubai in addition to his work on the sonic branding. His duties included overseeing a skilled group of animators and designers in the area of multimedia production. Over the course of the six-month event, they created thousands of compelling pieces of content that were displayed on more than 500 screens. For all visitors to Expo 2020 Dubai, Chris's vibrant leadership and thorough approach to multimedia ensured a memorable and captivating experience.
Sound is the heartbeat of every experience. We craft original music and sonic identities that transform brands, spaces, and stories into something truly unforgettable.
Chris brings many creative talents as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He developed his skills across various disciplines during his impressive twenty-year career as a senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris has worked with various well-known brands over his lengthy career, including the BBC World Service and Expo 2020 Dubai, producing excellent results and guaranteeing a distinctive sonic presence. His broad range of industry experience enables him to offer clients creative and practical solutions that strengthen their brand's identity and leave a lasting impression on their target market.
Chris was a notable employee of Expo 2020 Dubai and was instrumental in the creation of the song that served as the event's official theme, "This is Our Time." Additionally, he was instrumental in producing the event's unique sonic branding and identity. Chris expertly oversaw the creation and implementation of a compelling audio strategy that kept goers interested for six months by incorporating immersive soundscapes into all of the event's public spaces.
Chris oversaw the audio and media production for numerous custom events, conferences, and exhibition spaces during Expo 2020 Dubai in addition to his work on the sonic branding. His duties included overseeing a skilled group of animators and designers in the area of multimedia production. Over the course of the six-month event, they created thousands of compelling pieces of content that were displayed on more than 500 screens. For all visitors to Expo 2020 Dubai, Chris's vibrant leadership and thorough approach to multimedia ensured a memorable and captivating experience.
Sound is the heartbeat of every experience. We craft original music and sonic identities that transform brands, spaces, and stories into something truly unforgettable.
Chris brings many creative talents as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He developed his skills across various disciplines during his impressive twenty-year career as a senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris has worked with various well-known brands over his lengthy career, including the BBC World Service and Expo 2020 Dubai, producing excellent results and guaranteeing a distinctive sonic presence. His broad range of industry experience enables him to offer clients creative and practical solutions that strengthen their brand's identity and leave a lasting impression on their target market.
Chris was a notable employee of Expo 2020 Dubai and was instrumental in the creation of the song that served as the event's official theme, "This is Our Time." Additionally, he was instrumental in producing the event's unique sonic branding and identity. Chris expertly oversaw the creation and implementation of a compelling audio strategy that kept goers interested for six months by incorporating immersive soundscapes into all of the event's public spaces.
Chris oversaw the audio and media production for numerous custom events, conferences, and exhibition spaces during Expo 2020 Dubai in addition to his work on the sonic branding. His duties included overseeing a skilled group of animators and designers in the area of multimedia production. Over the course of the six-month event, they created thousands of compelling pieces of content that were displayed on more than 500 screens. For all visitors to Expo 2020 Dubai, Chris's vibrant leadership and thorough approach to multimedia ensured a memorable and captivating experience.
Case Study | Sonic Branding
The Sound of Saudi: A Sonic Identity That Redefined a Nation
When The Ministry of Tourism of Saudi Arabia: the sound of Saudi briefed us to translate “Endless Discovery” into a sonic identity, the ambition was unmistakable. Saudi Arabia is a destination rich in contrast and character, where ancient rhythms meet visionary transformation. Creating a sound worthy of representing an entire nation was both an honour and a challenge.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
At one of the best recording studios in Dubai, Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Joe is a tremendous asset to any project because of his broad range of professional experience and enthusiasm for developing distinctive soundscapes. Each piece of music he writes not only meets but exceeds the expectations of clients and listeners due to his unwavering commitment to quality and innovation.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai.
Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
Joe is a tremendous asset to any project because of his broad range of professional experience and enthusiasm for developing distinctive soundscapes. Each piece of music he writes not only meets but exceeds the expectations of clients and listeners due to his unwavering commitment to quality and innovation.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Joe brings an international reputation and a remarkable talent for drawing from a diverse range of influences to create compositions in any style imaginable to his position as the esteemed Chief Music Officer at WithFeeling, a prestigious music studio located in Dubai. Joe has a remarkable talent for creating everything from orchestral, action-packed scores to authentic Arabic music or modern commercial hits. His extensive experience enables him to effortlessly adapt to any genre and create the ideal music to suit any project requirement.
Over the years, Joe has worked with a variety of international brands, utilizing his talent for music composition and musical mastery to improve their projects. McDonald's, Nivea, Sony, Cadillac, Microsoft, and many other well-known companies have all benefited from his creative brilliance.
Joe's contributions to the creation of original soundtracks for some of the UAE's most notable and extravagant landmarks and events go beyond his work with multinational corporations. His impressive resume includes writing the music for prestigious UAE National Day ceremonies, Dubai Parks and Resorts, the world-famous Ferrari World Abu Dhabi, and the iconic seven-star hotel The Burj Al Arab.
We've worked with some of the biggest global brands
hello@withfeeling.com
With Feeling Production Services LLC (UAE) | License No. 1068657
IDS Group Business Center, Dubai, UAE - +971 (0)4 523 0826
© WithFeeling 2026. All Rights Reserved.
The Sonic Glossary
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With Feeling Production Services LLC (UAE) | License No. 1068657
IDS Group Business Center, Dubai, UAE - +971 (0)4 523 0826
© WithFeeling 2026. All Rights Reserved.
The Sonic Glossary
hello@withfeeling.com
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