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Islamic Arts Biennale, Sonic Branding, Original Music Compositions, Sound Design, Brand Voices and Audio Post-Production.

We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.

In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).

Just beautiful!

Nuhad HamdanDirector
Islamic Arts Biennale
Islamic Arts Biennale
Islamic Arts Biennale – Event Track

Islamic Arts Biennale – Event Track

Awwal Bait

Awwal Bait

Islamic Arts Biennale – Sonic Logo

Islamic Arts Biennale – Sonic Logo

Islamic Arts Biennale – Music Track

Islamic Arts Biennale – Music Track

IAB Ramadan

IAB Ramadan

Composed Thematic Variations

Islamic Arts Biennale

Our brief was to create a memorable and catchy sonic identity for the 4 month event in Jeddah.

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Main Theme
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Thematic Variations
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Sonic Logo Variations

The 'Awwal Bait' track embodies the spirit and importance of the Islamic Arts Biennale

Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.

Dr Federica Busa

Our team was tasked with creating a soundscape that captured the mood of the event and, when combined with our hour-long composed theme, allowed attendees to fully immerse themselves in the experience at the Islamic Arts Biennale.

The end result is a catchy sonic identity with Saudi influences that features real oud that we recorded especially for this project. We are overjoyed to hear that the Islamic Arts Biennale is using the sonic identity we created both at the event and throughout all of its social media campaigns and content.

Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.

We've worked with some of the biggest global brands

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Dubai

Office 13 & 14

The Iridium Building

Umm Suqeim Road

Dubai, UAE

+971 55 148 2259

hello@withfeeling.com

Las Vegas

14 Sunset Way

Unit A

Henderson

Nevada, USA

+1 (702) 328-8809

Sonic Branding Studio

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With Feeling Production Services LLC (UAE) | License No. 1068657
WithFeelingUSA LLC (USA) | Entity No. E35913572023-6
© WithFeeling 2024. All Rights Reserved. The Sonic Glossary
With Feeling Production Services LLC (UAE) | License No. 1068657
WithFeelingUSA LLC (USA) | Entity No. E35913572023-6
© WithFeeling 2024. All Rights Reserved. The Sonic Glossary
With Feeling Production Services LLC (UAE) | License No. 1068657
WithFeelingUSA LLC (USA) | Entity No. E35913572023-6
© WithFeeling 2024. All Rights Reserved. The Sonic Glossary