We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.
”Just beautiful!Nuhad HamdanDirector
Composed Thematic Variations
Our brief was to create a memorable and catchy sonic identity for the 4 month event in Jeddah.
The 'Awwal Bait' track embodies the spirit and importance of the Islamic Arts Biennale
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
Our team was tasked with creating a soundscape that captured the mood of the event and, when combined with our hour-long composed theme, allowed attendees to fully immerse themselves in the experience at the Islamic Arts Biennale.
The end result is a catchy sonic identity with Saudi influences that features real oud that we recorded especially for this project. We are overjoyed to hear that the Islamic Arts Biennale is using the sonic identity we created both at the event and throughout all of its social media campaigns and content.