Explore Our Sonic Journey

Case Study | Sonic Branding

The Sound of Saudi: A Sonic Identity That Redefined a Nation

When The Ministry of Tourism of Saudi Arabia: the sound of Saudi briefed us to translate “Endless Discovery” into a sonic identity, the ambition was unmistakable. Saudi Arabia is a destination rich in contrast and character, where ancient rhythms meet visionary transformation. Creating a sound worthy of representing an entire nation was both an honour and a challenge.

Case Study | Original Music

Original Music for Google Contrails

WithFeeling scored The Future of Flight, the Google AI documentary on Contrails, a research project using AI to predict and avoid the vapour trails that warm the planet. We turned dense climate science into something a general audience can feel.

Case Study | Hospitality

Crafting the Ain Dubai Sonic Logo and Experience

Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare, but what makes this experience truly unique is the innovative sonic journey crafted by WithFeeling. As a key partner, we are proud to have designed the Ain Dubai Sonic Logo and the auditory elements that enhance every moment of the experience, ensuring visitors are immersed in a multi-sensory journey above Dubai’s skyline.

Case Study | Sonic Identity

Designing Parkin’s sonic branding for Dubai’s parking brand.

When Parkin needed their brand to be represented by sound, they came to us. Not just to trigger emotional resonance with Dubai’s premier parking facilitation company, but to celebrate the dynamic lifestyles of this Smart City’s residents. The result? An audio signature inspired by the sound of arrival at the place you want to be, combining functionality with an aspirant metaphor for Dubai itself.

Case Study | Original Music & Sound Design

Mubadala: Six Films, Six Stories

WithFeeling composed the original music and sound design for Mubadala's six-film brand series, in partnership with Boomtown.

Case Study | Sonic Branding

Sonic Identity for Mina Al Arab

WithFeeling created the sonic identity for Mina Al Arab, RAK Properties’ flagship island destination. Set among mangroves, beaches and world-class resorts, Mina called for a sound that felt cinematic, elegant and modern.

Case Study | Original Music & Sound Design

Original Music and Sonic Identity for NDF

WithFeeling created the original music, sound design and full sonic identity for Saudi Arabia's National Development Fund, the institution funding Vision 2030. Composed in partnership with QP.

Case Study | Commercial

Unlocking the Thrill: A Cinematic Soundtrack for Saudi Arabia’s First Theme Park

WithFeeling’s original music and final mix for Six Flags Qiddiya City’s launch campaign fused high-energy cinematic flair with traditional Saudi instrumentation. Designed to mirror six themed lands while uniting them through a bold sonic identity, the score helped power the “Unlock the Thrill” TV commercial—marking a milestone in Saudi Arabia’s entertainment evolution.

Case Study | Sonic Identity

Diriyah Contemporary Art Biennale 2026: A Sonic Identity Without Beginning or End

To respond to the brief, we approached the Diriyah Contemporary Art Biennale 2026 not as a campaign, but as a system.

The challenge was deceptively simple: compose a piece that feels like it has no beginning or end.

The solution was to create an eight-minute longform composition titled Converge, structured as a journey rather than a linear arrangement. Each movement carries a distinct energy, yet all share a unified musical language rooted in regional instrumentation and contemporary textures.

Case Study | Sonic Branding

How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity

When PetCentral approached us to reshape how their brand should sound, they weren’t looking for another catchy jingle. They wanted something brave, human, and culturally meaningful. The result became a regional milestone: the UAE’s first crowd-sourced sonic identity, crafted entirely from real pet sounds contributed by customers across the country.

Case Study | Sonic Branding

The Nexus of Next, All Systems Go

For Abu Dhabi Sustainability Week 2026 and the Zayed Sustainability Prize Awards Ceremony, WithFeeling was commissioned by Masdar to create and deliver a complete suite of music assets designed for live ceremonies and high-volume content output.

Case Study | Original Music & Sound Design

Subaru 2023 TVC

WithFeeling delivered Subaru music and sound design for the 2023 TVC, in partnership with BTV.UK. An original score and full sound design pass crafted to give the spot its emotional drive.

Case Study | Event

How Sound Elevated the POWER HIPA Award 2025 Experience

Every great award ceremony begins with a moment that sets the emotional tone. For the POWER HIPA Award 2025, that moment was the Opening Film — a beautifully crafted tribute to the photographers who dedicate their lives to capturing the perfect shot.

Case Study | Sonic Identity

Your Bazaar Sonic Identity: A Gold-Winning Sound for a New Kind of Marketplace

WithFeeling’s sonic identity for YourBazaar reimagines how an online marketplace can sound, blending familiarity, rhythm and real-world cues into an audio brand that’s as intuitive as it is memorable. Designed for a multilingual UAE audience, the work earned Gold at the 2025 Transform Awards MEA, recognised for its bold creative approach and lasting commercial impact.

Case Study | Commercial

Qiddiya Six Flags, Kick Off the Thrill

The momentum is fast, the energy is bold, and the countdown to opening day has become a national moment. At the heart of this excitement sits Kick Off the Thrill, Qiddiya’s new high-impact campaign.

Case Study | Sonic Identity

Introducing 'Dubai Millennium'

Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…

Case Study | Sonic Identity

Islamic Arts Biennale: A Sonic Identity Rooted in Heritage and Discovery

WithFeeling created the full sonic identity for the world’s first Islamic Arts Biennale in Jeddah, blending classical instrumentation with contemporary sound design. From the ceremonial longform brand track to modular compositions for National Day and Eid, the music reflected the event’s bold mission: to bridge eras, cultures, and geographies through sound.

Case Study | Museum

Crafting the Sonic Soul of Riyadh Oases

WithFeeling created a rich, immersive sonic identity for FoodSphere, the culinary centrepiece of Riyadh Oases – blending heritage, innovation, and atmosphere through sound.

This project marks a bold step forward in experiential branding for Saudi’s cultural destinations

Case Study | Sonic Identity

Crafting the Sound of Dubai Airports

The brief was clear yet ambitious: to create a sonic identity that reflects the essence of Dubai – a vibrant, dynamic city that serves as a global hub, with the key message: “Many hearts, one beat.”

Case Study | Sonic Branding

Zayed Sustainability Prize

ADSW and the Zayed Sustainability Prize are not small stages. They’re the kind of platforms where every detail gets noticed, and where the music needs to hold up under pressure, on schedule, and across countless edits.

Case Study | Sonic Identity

Moniify Sonic Identity: Crafting a Soundtrack for the Future

Designing Moniify’s sonic identity was a multifaceted challenge. Their audience comprises Gen Z, millennials, and tech-savvy entrepreneurs, individuals who are equally inspired by innovation and deeply rooted in their cultural identities.

Case Study | Original Music & Sound Design

Saudi is Living a reality that once was just a dream

This year’s film, "Living a reality that once was just a dream," encapsulates this transformation, not only highlighting the nation’s progress but also celebrating its deeply-rooted heritage. Through ambitious projects that range from renewable energy to infrastructure development, Saudi Arabia is forging a future of unlimited possibilities.

Case Study | Commercial

Crafting the Sound of Discovery for Visit Terra

We composed the evocative music and created immersive sound design for this captivating film, bringing the natural beauty and powerful message of Visit Terra to life.

Case Study | Original Music

Google TV Launch (USA)

This was a very special project. Heard of a company called Google? Our composers worked their orchestral magic on the worldwide commercial for the Google TV launch.

Case Study | Original Music & Sound Design

Saudi Vision 2030, Saudi National Day

We had the incredible opportunity to collaborate with NaF+ on the visually stunning National Day film for Saudi Vision 2030, a project that demanded nothing short of our very best. From the outset, we knew the music and sound design needed to capture the spirit of a new Saudi Arabia—bold, proud, and full of energy.

Case Study | Original Music & Sound Design

Redefine Beauty, Sephora

At WithFeeling, we recently had the privilege of working on a groundbreaking campaign for Sephora that seeks to redefine the conventional notions of beauty.

Case Study | Commercial

New Murabba: Riyadh’s New Downtown for Modern Living

We are thrilled to share our collaboration with Squint/Opera on the remarkable New Murabba project. As part of this venture, we had the privilege of composing the music and sound design for the official TVC, bringing to life the heartbeat of Riyadh’s newest downtown.

Case Study | Sonic Identity

STC Founding Day

Creating the perfect music and sound for STC's Saudi Founding Day film was a journey of creativity and collaboration.

Case Study | Sonic Branding

Take Back Control, Prepay Power

We recently had the pleasure of collaborating again with our friends What's Possible Group, a creative agency based in London, to develop a new TV commercial and campaign for PrepayPower, an Irish company that empowers its customers to take control of their energy costs.

Case Study | Original Music

IsDB Golden Jubilee Symphony: A Global Ode to Unity

We commemorated the 50th anniversary of the IsDB with a special symphony, creatively designed by WithFeeling. This 10-minute piece transcended borders and cultures, featuring classical compositions infused with the vibrant hues of traditional instruments from all 57 member countries.

Case Study | Original Music

Destination Imagination! TwoFour54 Studios Abu Dhabi

In 'Destination Imagination', presented at the Global Media Congress 2023, WithFeeling transformed 'Pure Imagination' into an orchestral marvel. This fusion of original music and sound design at TwoFour54 Studios underscored Abu Dhabi's cinematic allure, showcasing our dedication to innovative sonic storytelling.

Case Study | Sonic Branding

Galadari Inspiring Pioneers

Galadari wanted to create inspiring brand tracks for their corporate films, with grandeur and an epic feel, while also reflecting the warm personality of the brand. WithFeeling chose an orchestral arrangement with modern synth elements to bring it to the present day.

Case Study | Original Music

HIPA 2023 Award Event 'Diversity'

WithFeeling transformed the 12th HIPA event at Dubai Opera with a globally inspired score, intertwining regional sounds with captivating visuals for a deeply immersive experience. Showcasing their unique talent in sonic storytelling, WithFeeling crafted an unforgettable auditory journey that resonated emotionally with the audience.

Case Study | Sonic Branding

Sharjah Education Academy: Sea of Knowledge

Excited to share the brand track we created for Sharjah Education Academy! Our team at WithFeeling worked closely with Osama Nasr Director of Marketing at SEA to craft a sonic identity that reflects their core values of diversity, optimism, integrity, agility and collaboration. This piece blends traditional Emirati sounds with orchestral elements to inspire and elevate. Listen and let us know your thoughts!

Case Study | Original Music

A Reimagined 'Für Elise' for AlUla

Introducing a timeless fusion of heritage and innovation, our reimagined rendition of Beethoven's iconic 'Für Elise' serves as the auditory backdrop for the AlUla TV commercial. Crafted with meticulous attention to detail, this sonic masterpiece encapsulates the enigmatic allure of AlUla, one of Saudi Arabia's most treasured destinations.

Case Study | Sonic Identity

We composed “Future Charged” for Yuno Energy, the shining beacon in Ireland’s energy supply landscape.

This isn’t merely about catchy jingles or short-lived sound bytes. Our audio toolkit is a comprehensive suite of sound assets, meticulously designed to ensure brand consistency, recognisability, and emotional resonance.

Case Study | Original Music & Sound Design

Sephora Ramadan 2024

Sound and Beauty for Ramadan. Sephora Middle East launched the #InspiredByBeauty campaign, a celebration of self-expression, resilience, and community.

Case Study | Sonic Branding

'Behind The Hoarding' CityscapeGlobal, Riyadh.

An immersive experience that uplifted the visitors at #CityscapeGlobal and transported them from the hustle and bustle of city life to the harmony and serenity of nature.

Case Study | Sonic Identity

'This is Our Time' - If you visited Expo 2020 Dubai, you would have heard its iconic original theme song.

The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.

Case Study | Sonic Identity for Event

'A Different Tomorrow'. Our theme for Riyadh Expo 2030.

The Riyadh Expo 2030 Official reception in Paris, collaborating with Hopscotch and the Royal Commission for Riyadh in their bid to host Expo 2030, by composing a series of immersive soundscapes for their launch event at Paris’s Grand Palais Éphémère.

Case Study | Sonic Identity

Emarat's Sonic Identity, titled 'Infinite Excellence'

We’re honoured to have crafted the Sonic Identity for Emarat, a brand that has fuelled the UAE’s journey for over 40 years. Our sonic touch aims to be a subtle yet memorable part of that ongoing legacy.

Case Study | Sonic Identity

'Dare To Dream' was developed to embody the spirit, creativity, and significance of MBRL.

Paying tribute to the rich Arabic history to which they owe so much. The iconic library building overlooks Dubai Creek, built in the shape of a Rehl, the traditional wooden bookrest used to hold the Quran.

Case Study | Sonic Identity

“Awwal Bait” means “First House”. The sonic identity for the Islamic Arts Biennale in Jeddah.

In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).

Case Study | Sound Design

The DSF 321 Festival!

The festival was a marvel of entertainment, featuring stunning visuals, breathtaking fireworks, a massive drone show with 1,500 drones, and pyrotechnics, alongside performances by over 350 of the world's finest entertainers.

Case Study | Original Music & Sound Design

An epic film showcasing the foundation of a kingdom built on the earth in the historic city of Diriyah.

Our brief was to stay true to the traditional and cultural essence of the city while making the music emotional and powerful.