WithFeeling led the sound strategy at Expo 2020 Dubai. Sonic branding, original music, brand voices, sound design and the theme song “This Is Our Time.”
Converge: the sonic identity for the Diriyah Contemporary Art Biennale 2026, built from local musicians, field recordings and modular movements, with dot Pomelo.
Original music and sonic identity for FoodSphere, the immersive food experience venue at Riyadh Oases, blending Saudi heritage with modern soundscapes.
Sound design for THC and Al Hilal: a film told purely through sound, where heartbeats, breaths and rotor blades share one pulse. Created with QP Shorty.
Sonic branding for SELA, Newcastle United's front-of-shirt partner: a complete sound system for "Spectacular Everyday" with bespoke variations for matchdays, Ramadan and fan experiences.
"Dare to Dream": the sonic identity for Mohammed Bin Rashid Library, built around a six-note hook with variations for every moment the library lives in.
A 10-minute symphony marking the Islamic Development Bank’s 50th anniversary, created with Moments Intl Co. A global ode to unity featuring traditional instruments from all 57 IsDB member countries.
Sonic branding and original music for Sharjah Asset Management's new HQ launch: a complete audio identity built around leadership, service and ambition.
Original music for King Faisal Specialist Hospital and Research Center's 95th Saudi National Day film, telling a young swimmer's story of hope, healthcare and pride. Created with Dejavu.
Original music and sound design for "Unlock the Thrill", the brand campaign for Six Flags Qiddiya, Saudi Arabia's first-ever theme park. With Squint/Opera.
Complete sonic identity for Dubai Airports, the world's busiest international airport, built around "Many hearts, one beat" in partnership with Seven Media.
Original music and sound design for the New Murabba brand film, Riyadh's new downtown for modern living. Created with Squint/Opera in English and Arabic.
WithFeeling's sonic identity for Dubai Racing Club scored the record-breaking Dubai World Cup 2025 closing ceremony at Meydan, 5,983 drones, fireworks and 65,000 live.
Original music and sound design for Mubadala's six-film brand campaign — across People, Local Community, Clean Energy, Industry, Advanced Technology and Al Maryah Island. With Boomtown.
Original music, sound design and full sonic identity for Saudi Arabia's National Development Fund, the institution funding Vision 2030. Created with QP.
Sound design for Farshore Books' promo film for Minecraft: The Official Beginner's Handbook, the official guide packed with expert tips for new Minecraft players.
Etisalat's sonic identity, composed by WithFeeling's Joe Dickinson, a staple sound across the UAE from 2010 to 2020, and still one of the catchiest tracks we have made.
Original music and sonic identity for Expo 2020 Dubai's Minecraft NYE event, an online New Year's Eve celebration hosted inside the world's biggest game.
