Sound Design
Sound design is the art of building entire worlds with audio. From the whoosh of a logo reveal to the immersive hum of a themed space, every sonic detail is intentional, placed, shaped, and timed to make audiences feel something.
We design sound that doesn’t just accompany your story. It carries it.
The voice of Expo 2020 Dubai. 24.1 million visits heard it.
International Sound Awards Gold 2025 · NYX Video Awards Grand Winner (TikTok) · Transform Awards MEA 2025 · Clio Music Bronze 2026
Films, ads, trailers, branded content. Frame-by-frame audio post-production — sound effects, foley, atmospheres, mix, and master — designed to elevate every cut. From award-winning brand films to high-energy promos, we make picture move.
Aquarabia Waterpark
Aquarabia Opens
Expo 2020 Anthem
Diriyah Contemporary Art Biennale
Diriyah
City Living Museum
Qiddiya Kick Off The Thrill
THC Al Hilal
We combine original composition and our extensive libraries of music and sound effects to create fully tailored audio experiences for every budget.
Every project starts with the brief and the budget, not the other way round. Where a story needs a signature sound, we design it from scratch: bespoke effects, recorded foley, original music written to picture. Where speed or scale matters, we draw on one of the region’s largest professional sound libraries, more than 170,000 effects, curated and catalogued, so the right texture is minutes away rather than days.
Most projects combine the two: original where it counts, library where it serves, and a single mix that makes the join invisible.
The result is audio that fits the work, the timeline and the money, whether that is a 15-second social cut, a 60-second commercial, a ride, or a 30-minute soundscape for an entire city.
Sound designed for the space, synced to the action. Attractions, rides, installations, projection-mapped environments — audio that lives inside the architecture and responds to the moment. Designed in multi-channel, spatial, and object-based formats where the brief demands it.
Foodsphere in Riyadh
HIPA Awards 2025
Riyadh Expo 2030 Reception
Aramco Symposium KSA
Sound is the heartbeat of every experience. Our award-winning team designs sound that transforms brands, spaces, and stories into something audiences carry with them long after the moment ends.
Our sound designers, composers and mix engineers work across film, advertising, themed entertainment, museums and cultural spaces, live events and brand activations, from Dubai, London and Dublin, with delivery across the GCC, Europe and beyond. We record in the field when the place is the point, as we did across Madinah for the City Living Museum, and we build in the studio when the story needs worlds that do not exist yet.
Every mix is delivered in the format the work needs, stereo, 5.1, 7.1, Dolby Atmos or object-based audio for installations, mastered to broadcast or venue spec. And because we also write original music and build sonic identities, the sound design never fights the score: it is designed with it, so the whole thing sounds like one decision.
Our team has shaped sound for some of the largest cultural moments in the GCC — including Expo 2020 Dubai, the Ministry of Tourism KSA sonic identity, Qiddiya, Aquarabia, and the Diriyah Contemporary Art Biennale — alongside global clients like the BBC World Service. We work in Arabic and English, across cultures, and at the scale Saudi Vision 2030 and the broader regional pipeline demands.
Our work has shaped sound for Expo 2020 Dubai — including the official theme song “This Is Our Time” and the immersive audio strategy that ran across the six-month event — alongside clients like the BBC World Service, Qiddiya, and Aquarabia. Co-founder Chris Watson leads the team from Dubai, with offices in Dublin and London.
Spaces painted with sound. A soundscape creatively combines sound effects, sound design elements, and music to complement a physical space — or simply take you somewhere else with the power of your imagination. Just as painters combine their palettes to create endless landscapes, we use the tools of sound design to create ever-changing soundscapes that are as much part of your story as the written words or your graphic universe.
Expo 2020 Anthem
Diriyah Contemporary Art Biennale
Foodsphere in Riyadh
City Living Museum
Sound design across every sector
Frame-by-frame audio post-production for brand films, documentaries, and long-form content. Sound effects, foley, dialogue editing, atmospheres, mix, and master — designed to elevate every cut and carry the story from first frame to last. Whether you’re delivering for awards, broadcast, or the boardroom, every detail is placed with intent.
Sound design that earns attention in the first three seconds and holds it for the next thirty. From regional spots to global campaigns, we craft the whooshes, impacts, ambiences, and signature sonic moments that make commercials cut through — whether the brief is a 6-second pre-roll or a 90-second cinema trailer.
Sound designed for the space, synced to the action. Rides, dark attractions, dome experiences, projection-mapped environments, walkthrough zones — audio that lives inside the architecture and responds to the moment. Designed in multi-channel, spatial, and object-based formats including Dolby Atmos and bespoke speaker arrays.
Immersive soundscapes and exhibit audio for galleries, biennales, heritage sites, and cultural institutions. Sound that complements curation rather than competing with it — designed to deepen attention, guide visitors through a narrative, and bring static objects into living context. Spaces painted with sound, in the truest sense.
Show opens, transitions, walk-ins, reveals, product launches. Bespoke sound design for live moments where timing is everything and the room needs to feel something specific. Built to cue, built to scale, built for the moment it happens — from intimate brand activations to stadium-scale spectacles.
Sound design for content where audio carries the entire experience. Podcasts, audio guides, radio drama, branded audio series — built to hold attention across episodes and earn return listens. Sound design at this end of the spectrum is less about supporting picture and more about creating it in the listener’s mind.
The launch film for the Middle East’s largest water park at Qiddiya City: music and sound design built to match the pace, scale and playful energy of a world of water, adventure and imagination, before a single gate had opened.
Madinah recorded live and composed into a 30-minute soundscape for the City Living Museum, which turns the city itself into a living heritage museum across dozens of sites and journeys. Sound that could not be imagined in a studio.
Qiddiya’s high-impact countdown campaign for Six Flags Qiddiya City, built on speed, energy and elite Saudi football stars. Original music and sound design that turned anticipation into adrenaline, cut to the pace of the film.
Full sound design and a cast voiceover for the Amazon Ads brand film, created with Tactical for Amazon USA: a stylised animated world that had to feel premium, modern and warm enough to turn an ad platform into a story.
“What Are You Waiting For?”, with WPC: a launch film that leans on sound design to do the storytelling, every UI hit and transition landing as a beat. Grand Winner at the NYX Video Awards.
Converge, a loopable longform identity for the 2026 Contemporary Art Biennale, built from local musicians, field recordings and modular movements, designed to live inside JAX District’s exhibition rather than sit on top of it.
Sound design is the craft of creating, recording, editing, and arranging audio to support a story, brand, space, or experience. It covers sound effects, foley, ambiences, transitions, and the overall sonic texture of a piece — everything you hear that isn’t music or dialogue, and often the way those elements sit together too.
Film and content, advertising, themed entertainment, museums and cultural spaces, live events, brand activations, and audio-led media including podcasts and radio.
Both. We design bespoke sound effects when a project needs a signature sonic identity, and draw on extensive professional libraries when the brief calls for speed or scale. Most projects combine the two.
Yes. We design in stereo, surround, binaural, Dolby Atmos, and object-based multi-channel formats for themed entertainment, attractions, installations, and immersive brand experiences.
Music is composed; sound design is built. Music carries emotion through melody and rhythm; sound design carries it through texture, space, and detail. The two work together — a film, ad, or themed attraction usually needs both, and we deliver them as one integrated whole.
Yes. Our sound design service includes full audio post-production: SFX, foley, dialogue editing, ADR, atmospheres, mix, and master — delivered in stereo, 5.1, 7.1, Dolby Atmos, or object-based formats depending on the brief.
Our studios are in Dubai, Dublin, and London, with project delivery across the GCC, Europe, and globally.
We do not publish a rate card for sound design because no two briefs are alike. It is usually priced per day of studio time, with the number of days set by the length of the cut or the space, the number of versions and the deliverables, plus any field recording or voice casting the brief needs. We scope it with you and quote before we start.
The final mix in the format the work needs (stereo, 5.1, 7.1, Dolby Atmos or object-based audio for installations), plus stems, cut-downs and versions. For spaces and attractions we also deliver the per-zone files and documentation your AV integrator needs. Everything is mastered to broadcast or venue spec and archived, so later versions are quick.
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