Sound
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The Helicopter Company is Saudi Arabia’s commercial helicopter operator, owned by the Public Investment Fund and serving tourism, VIP, medical and industry missions across the Kingdom. WithFeeling composed the original music and designed every sonic layer for the brand film, in partnership with QP, giving THC a sound as confident as its operation.
THE CHALLENGE
Score a brand film for a premium aviation operator, where music has to do two things at once: feel as ambitious as the brand’s scale, and as precise as the engineering underneath. Saudi Arabia’s skies, premium service, and a fleet built around Vision 2030, all distilled into a single brand piece.
THE APPROACH
WithFeeling wrote a cinematic score that opens with quiet anticipation, lifts through the take-off, and settles into a confident cruise. Sound design built rotor textures, mechanical detail and atmosphere from the ground up, so the film feels as crafted as the aircraft on screen. Composed in close partnership with QP.
THE RESULT
A brand film that gives THC its first audible identity. The music and sound design help the operator feel premium, precise and unmistakably Saudi, matching the level of service the brand promises every passenger.
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