A sonic branding agency designs the sound of a brand. That can include a sound logo, brand music or an anthem, a wider sonic identity or sonic DNA, and the audio cues used across ads, apps, products and live events, all kept consistent so the brand sounds the same everywhere.

A sound logo (sometimes called a sogo) is a brand’s short, signature sound, usually one to three seconds, like the Intel bong or the Netflix ta-dum. It is the audio equivalent of a visual logo and the cornerstone of most sonic branding.

A jingle is a short, sung or musical phrase, often advertising-led. Sonic branding is the bigger, longer-term system around it: the full set of sounds, rules and assets that keep a brand consistent across every channel, of which a jingle may be just one part.

It depends on scope. A standalone sound logo can take a few weeks, while a full sonic identity with guidelines and a suite of assets typically runs over a couple of months. We scope each project around the brand’s needs and timelines.

Sound reaches people quickly and emotionally, and it works even when no one is looking at a screen. A strong, consistent sonic identity builds recognition, trust and recall, and helps a brand stand out across an increasingly audio-first world of voice, video and streaming.

No. Any brand that is heard, in ads, on social video, in an app, at an event or on hold, benefits from sounding consistent and distinctive. Sonic branding scales from a single sound logo to a full identity, so it suits brands of any size.