We have created sonic identities for the very best.
‘Dare To Dream’ was developed to embody the spirit, creativity, and significance of MBRL while also paying tribute to the rich Arabic history to which they owe so much.
Built in the shape of a rehl, the traditional wooden book rest used to hold the Quran, the iconic library building overlooks Dubai Creek.
If you visited Expo 2020 Dubai, you would have heard its original theme song, “This is Our Time”.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
Audio branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.
We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.
In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).
You may have already heard the short sonic logo, but now you can hear the full-length track in all its glory. The piece is called ‘Dubai Millennium’
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…
We create audio and sonic identities that best reflect and amplify your values.
POWER OF AUDIO BRAND ASSETS
A graphic universe is not enough to build connections with the brand.
With most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all.
To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. (Sonic Branding)
With of our increasingly audio-enabled media environment, the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.
YOUR SOUND, YOUR SOUL
Sound assets are key to strong brands.
The Nokia and Intel jingles, the Jaws or Bond themes, someone singing ‘Im lovin’ it’, or the deep voice of a German man saying ‘Das Auto’. The ting sound you associate with sparkly clean teeth or when you sit down at the end of the day to relax and hear the “Ba Bam” on Netflix – these are all memorable sounds we associate with brands.
Sound is a powerful way to connect with people.
As a sonic branding agency, we've built fantastic working relationships over the last 20 years.
“I have been working with Chris at WithFeeling for over 7 years and I have to say it is always a pleasure. He always gives great creative options when sound designing and has no problem in going the extra mile. As a sound engineer it is impossible to fault him. Fast, efficient and his work is always faultless. Truly recommend working with Chris, not only is a a great profesional but also a really nice guy.”
David MorganExecutive Producer at What's Possible Group
“I have had the rare privilege of working with Chris for four years at Expo 2020 and he has been an incredibly loyal and dedicated colleague. Chris has such a huge diverse skill across multiple creative film, audio and digital platforms and software processes. He has been instrumental in delivering mutilple and layered changing background sound to Expo as well as the sonic identities, digital screen content and of course the brilliant production of the inspiring and hopeful Expo theme tune. Chris has a artistic creative mindset twinned with the latest technology knowledge and the nohow to practically and logically implement. The exact opposite of a creative nightmare Chris is a patient, perceptive and receptive individual and very confident and capable of managing with grace in the most changing and complex environments. As either a team member or leader, Chris earns my highest recommendation.”
Grant ReidCreative transformation leader with extensive experience engineering skill
A Co-Founder and Managing Director of sonic branding agency in Dubai, WithFeeling, Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, Sonic branding Dubai, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.
In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
We've worked with some of the biggest global brands
Dubai
Office 13 & 14 Ground Floor
The Iridium Building
Umm Suqeim Road, Al Barsha 1
PO Box: 391186
Dubai, United Arab Emirates
E: hello@withfeeling.com
T: +971 (0)55 148 2259
T: +971 (0)55 743 0109
Dubai
Office 13 & 14 Ground Floor
The Iridium Building
Umm Suqeim Road, Al Barsha 1
PO Box: 391186
Dubai, United Arab Emirates.
E: hello@withfeeling.com
T: +971 (0)55 148 2259
T: +971 (0)55 743 0109
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