Sonic Branding
Sonic branding, a sound strategy that fuels business growth
We'll create the sound of your brand. We’re great believers in ‘once heard, never forgotten’.
Let's do this!
We have created sonic identities for the very best.
We’re excited to share our recent sonic branding venture titled “Future Charged” for Yuno Energy, the shining beacon in Ireland’s energy supply landscape.
This isn’t merely about catchy jingles or short-lived sound bytes. Our audio toolkit is a comprehensive suite of sound assets, meticulously designed to ensure brand consistency, recognisability, and emotional resonance.
We’re excited to share our recent sonic branding venture titled “Future Charged” for Yuno Energy, the shining beacon in Ireland’s energy supply landscape.
This isn’t merely about catchy jingles or short-lived sound bytes. Our audio toolkit is a comprehensive suite of sound assets, meticulously designed to ensure brand consistency, recognisability, and emotional resonance.
'Dare To Dream' was developed to embody the spirit, creativity, and significance of MBRL.
Paying tribute to the rich Arabic history to which they owe so much. The iconic library building overlooks Dubai Creek, built in the shape of a Rehl, the traditional wooden bookrest used to hold the Quran.
'Dare To Dream' was developed to embody the spirit, creativity, and significance of MBRL.
Paying tribute to the rich Arabic history to which they owe so much. The iconic library building overlooks Dubai Creek, built in the shape of a Rehl, the traditional wooden bookrest used to hold the Quran.
Emarat's Sonic Identity, titled 'Infinite Excellence'
We’re honoured to have crafted the Sonic Identity for Emarat, a brand that has fuelled the UAE’s journey for over 40 years. Our sonic touch aims to be a subtle yet memorable part of that ongoing legacy.
Emarat's Sonic Identity, titled 'Infinite Excellence'
We’re honoured to have crafted the Sonic Identity for Emarat, a brand that has fuelled the UAE’s journey for over 40 years. Our sonic touch aims to be a subtle yet memorable part of that ongoing legacy.
"This is Our Time"
If you visited Expo 2020 Dubai, you would have heard its iconic original theme song.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
The full case study
"This is Our Time"
If you visited Expo 2020 Dubai, you would have heard its iconic original theme song.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
The full case study
Audio branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.
We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.
In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).
We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic Arts Biennale in Jeddah, in collaboration with our dear friends at APCO.
In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait (“First House”).
You may have already heard the short sonic logo, but now you can hear the full-length track in all its glory. The piece is called 'Dubai Millennium'
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…
You may have already heard the short sonic logo, but now you can hear the full-length track in all its glory. The piece is called 'Dubai Millennium'
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai…
We create audio and sonic identities that best reflect and amplify your values.
POWER OF AUDIO BRAND ASSETS
A graphic universe is not enough to build connections with the brand.
With most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all.
To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. (Sonic Branding)
With of our increasingly audio-enabled media environment, the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.
Our Sonic Branding Approach
Check Your Current Sound
- Objective: See what sound or music you're already using and how it fits your brand.
- Actions:
- Take stock of any music or sounds in your ads, website, or stores.
- Look at what your competitors are doing sound-wise.
01
Decide Your Sound Style
- Objective: Figure out the kind of sound that suits your brand.
- Actions:
- Have a team meeting to discuss what your brand should "sound like."
- Make a playlist of sounds or music that everyone thinks fits the brand.
02
Make Your Sound
- Objective: Create the actual music or sounds you'll use.
- Actions:
- Work with musicians to turn your ideas into reality.
- Test these sounds with a small audience to see how they react.
03
Put It All Together
- Objective: Start using your new sound in your marketing.
- Actions:
- Make a guide that shows when and where to use your new sounds.
- Train your team so everyone knows how to use the new sounds correctly.
04
Keep It Fresh
- Objective: Make sure your sound stays up-to-date.
- Actions:
- Regularly check how well your new sounds are working.
- Update your sounds if your brand changes or if they're not having the impact you want.
05
YOUR SOUND, YOUR SOUL
Sound assets are key to strong brands.
The Nokia and Intel jingles, the Jaws or Bond themes, someone singing ‘Im lovin’ it’, or the deep voice of a German man saying ‘Das Auto’. The ting sound you associate with sparkly clean teeth or when you sit down at the end of the day to relax and hear the “Ba Bam” on Netflix - these are all memorable sounds we associate with brands.
Sound is a powerful way to connect with people.
As a sonic branding agency, we've built fantastic working relationships over the last 20 years.
“I have been working with Chris at WithFeeling for over 7 years and I have to say it is always a pleasure. He always gives great creative options when sound designing and has no problem in going the extra mile. As a sound engineer it is impossible to fault him. Fast, efficient and his work is always faultless. Truly recommend working with Chris, not only is a a great profesional but also a really nice guy.”
David MorganExecutive Producer at What's Possible Group
“I have had the rare privilege of working with Chris for four years at Expo 2020 and he has been an incredibly loyal and dedicated colleague. Chris has such a huge diverse skill across multiple creative film, audio and digital platforms and software processes. He has been instrumental in delivering mutilple and layered changing background sound to Expo as well as the sonic identities, digital screen content and of course the brilliant production of the inspiring and hopeful Expo theme tune. Chris has a artistic creative mindset twinned with the latest technology knowledge and the nohow to practically and logically implement. The exact opposite of a creative nightmare Chris is a patient, perceptive and receptive individual and very confident and capable of managing with grace in the most changing and complex environments. As either a team member or leader, Chris earns my highest recommendation.”
Grant ReidCreative transformation leader with extensive experience engineering skill
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
Chris brings many creative talents as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He developed his skills across various disciplines during his impressive twenty-year career as a senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris has worked with various well-known brands over his lengthy career, including the BBC World Service and Expo 2020 Dubai, producing excellent results and guaranteeing a distinctive sonic presence. His broad range of industry experience enables him to offer clients creative and practical solutions that strengthen their brand's identity and leave a lasting impression on their target market.
Chris was a notable employee of Expo 2020 Dubai and was instrumental in the creation of the song that served as the event's official theme, "This is Our Time." Additionally, he was instrumental in producing the event's unique sonic branding and identity. Chris expertly oversaw the creation and implementation of a compelling audio strategy that kept goers interested for six months by incorporating immersive soundscapes into all of the event's public spaces.
Chris oversaw the audio and media production for numerous custom events, conferences, and exhibition spaces during Expo 2020 Dubai in addition to his work on the sonic branding. His duties included overseeing a skilled group of animators and designers in the area of multimedia production. Over the course of the six-month event, they created thousands of compelling pieces of content that were displayed on more than 500 screens. For all visitors to Expo 2020 Dubai, Chris's vibrant leadership and thorough approach to multimedia ensured a memorable and captivating experience.
Chris brings many creative talents as Co-Founder and Managing Director of WithFeeling, a renowned sonic branding agency based in Dubai. He developed his skills across various disciplines during his impressive twenty-year career as a senior music producer and award-winning multimedia expert. Chris is a valuable asset to any project because of his expertise in music strategy, sonic branding in the Dubai market, consulting, music production, and talent management.
Chris has worked with various well-known brands over his lengthy career, including the BBC World Service and Expo 2020 Dubai, producing excellent results and guaranteeing a distinctive sonic presence. His broad range of industry experience enables him to offer clients creative and practical solutions that strengthen their brand's identity and leave a lasting impression on their target market.
Chris was a notable employee of Expo 2020 Dubai and was instrumental in the creation of the song that served as the event's official theme, "This is Our Time." Additionally, he was instrumental in producing the event's unique sonic branding and identity. Chris expertly oversaw the creation and implementation of a compelling audio strategy that kept goers interested for six months by incorporating immersive soundscapes into all of the event's public spaces.
Chris oversaw the audio and media production for numerous custom events, conferences, and exhibition spaces during Expo 2020 Dubai in addition to his work on the sonic branding. His duties included overseeing a skilled group of animators and designers in the area of multimedia production. Over the course of the six-month event, they created thousands of compelling pieces of content that were displayed on more than 500 screens. For all visitors to Expo 2020 Dubai, Chris's vibrant leadership and thorough approach to multimedia ensured a memorable and captivating experience.
We've worked with some of the biggest global brands
Dubai
Office 13 & 14
The Iridium Building
Umm Suqeim Road
Dubai, UAE
+971 55 148 2259
hello@withfeeling.com
Las Vegas
14 Sunset Way
Unit A
Henderson
Nevada, USA
+1 (702) 328-8809
All You Need is Love...
... and Our Newsletter