Skip to main content
Sonic Branding

Sonic branding, a sound strategy that fuels business growth

We all respond to sound and rhythm, from our earliest heartbeats to the most complex compositions. Music and sounds conjure up feelings, memories and emotions, and we will use their elemental power on your behalf.

We’ll create the sound of your brand. We’re great believers in ‘once heard, never forgotten’.

We have created sonic identities for the very best.

Complete Audio Strategy – Expo 2020 Dubai

Complete Audio Strategy – Expo 2020 Dubai

Mahzooz

Mahzooz

Expo 2020 Dubai

Expo 2020 Dubai

Etisalat Sonic Branding

Etisalat Sonic Branding

Crowded Events

Crowded Events

VOV Saudi

VOV Saudi

El Beit

El Beit

Interior Boulevard.

Interior Boulevard.

Audio branding plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.

We create audio and sonic identities that best reflect and amplify your values.

POWER OF AUDIO BRAND ASSETS

A graphic universe is not enough to build connections with the brand.

Sonic Branding Dubai

With most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all.

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. (Sonic Branding)

With of our increasingly audio-enabled media environment, the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.

YOUR SOUND, YOUR SOUL

Sound assets are key to strong brands.

The Nokia and Intel jingles, the Jaws or Bond themes, someone singing ‘Im lovin’ it’, or the deep voice of a German man saying ‘Das Auto’. The ting sound you associate with sparkly clean teeth or when you sit down at the end of the day to relax and hear the “Ba Bam” on Netflix – these are all memorable sounds we associate with brands. 

Sound is a powerful way to connect with people.

Sonic Branding Dubai
Sonic Branding UAE
Sonic Branding Sharjah
Sonic Branding Abu Dhabi
sonic branding agency

As a sonic branding agency, we've built fantastic working relationships over the last 20 years.

“I have been working with Chris at WithFeeling for over 7 years and I have to say it is always a pleasure. He always gives great creative options when sound designing and has no problem in going the extra mile. As a sound engineer it is impossible to fault him. Fast, efficient and his work is always faultless. Truly recommend working with Chris, not only is a a great profesional but also a really nice guy.”

David MorganExecutive Producer at What's Possible Group
sonic branding agency

“I have had the rare privilege of working with Chris for four years at Expo 2020 and he has been an incredibly loyal and dedicated colleague. Chris has such a huge diverse skill across multiple creative film, audio and digital platforms and software processes. He has been instrumental in delivering mutilple and layered changing background sound to Expo as well as the sonic identities, digital screen content and of course the brilliant production of the inspiring and hopeful Expo theme tune. Chris has a artistic creative mindset twinned with the latest technology knowledge and the nohow to practically and logically implement. The exact opposite of a creative nightmare Chris is a patient, perceptive and receptive individual and very confident and capable of managing with grace in the most changing and complex environments. As either a team member or leader, Chris earns my highest recommendation.”

Grant ReidCreative transformation leader with extensive experience engineering skill

A Co-Founder and Managing Director of sonic branding agency in Dubai, WithFeeling, Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, Sonic branding Dubai, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.

In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.

Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.

We've worked with some of the biggest global brands

Address

WithFeeling

Office 13 & 14 Ground Floor
The Iridium Building
Umm Suqeim Road, Al Barsha 1

PO Box: 391186
Dubai, United Arab Emirates

Connect

E: hello@withfeeling.com

T: +971 (0)55 148 2259

T: +971 (0)55 743 0109

 

© 2022 With Feeling Production Services LLC | License No. 1068657 | Tax Registration No. 100611770700003