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A Co-Founder and Managing Director of WithFeeling, (a sonic branding agency in Dubai), Chris is an all-around creative, experienced senior music producer and award-winning multi-media specialist with twenty years of experience. Chris has a background in music strategy, consultancy, music production and talent management for leading brands, including BBC World Service and Expo 2020 Dubai.
In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time” while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences as well as exhibitions spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on the 500 screens every day for six months.
Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
Our sonic branding agency in Dubai believes that ‘Audio branding’ plays a key role in capturing listeners’ attention wherever they encounter it: from films, TV and radio to podcasts; from presentations and retail stores to exhibitions and even a walk through outdoor public spaces.
POWER OF AUDIO BRAND ASSETS
A graphic universe is not enough to build connections with the brand.
With most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all.
To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. (Sonic Branding)
With of our increasingly audio-enabled media environment, the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.