Music tailored to your story
With over 20 years of experience in the MENA region, our understanding of local musical styles is unrivalled, and we have developed great working relationships with many local and regional musicians and composers.
Original music compositions are as important as the graphical universe that makes up a brand. Music and lyrics, when customised to a particular brand, become a powerful instrument to tell your story in a deeply emotional and connecting way.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
As the Chief Music Officer of WithFeeling, a leading music studio in Dubai, Joe brings a global reputation and a rare ability to draw from many different influences in order to compose within any style. From orchestral, action-packed scores to authentic Arabic pieces or the latest commercial hit sounds, Joe’s expertise enables him to adapt to any genre and create the perfect music to complement any brief.
Previous global brands that have benefitted from Joe’s original music composition aka musical mastery include McDonald’s, Nivea, Sony, Cadillac, Microsoft and many more. He has been responsible for creating original soundtracks for some of the UAE’s biggest and most elaborate landmarks and events, including Ferrari World Abu Dhabi, Dubai Parks and Resorts, UAE National Day ceremonies, and the world’s only seven-star hotel, The Burj Al Arab.
At one of the best recording studios in Dubai, Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
We've worked with some of the biggest global brands
