Music tailored to your story

A bespoke piece for a 60-second commercial typically runs 30,000 to 60,000+ AED (roughly 8,000 to 16,500+ USD), depending on the brief, usage rights and the number of cut-downs. Longer work, event scores, anthems, theme-park and destination music, is priced by the length of the show and what it needs: live musicians, the number of movements or cues, stems and cut-downs, and usage. We scope it with you and quote before a note is written.

Most commercials run two to four weeks from brief to final mix, including a demo stage and revisions. Event scores, anthems and longer films depend on the length of the piece and whether live players are being recorded, so we agree the schedule at the brief and build the sessions around your deadline.

In most projects, yes: the music is written as a work for hire and the rights sit with you, so it can run across campaigns, markets and years without licence renewals. Where broadcast or performance royalties apply we set that out plainly before we start, and we never put a track written for you into a library.

The final mix plus everything that makes it useful: stems, cut-downs (30, 15 and 6 seconds), loops, alternate and instrumental versions, all mixed and mastered to broadcast spec, so one score serves the film, the event, the app and the ad. Durations and formats are agreed at the brief.

We present demos before committing to full production and build revision rounds into each stage, agreed at the brief. We would rather get the direction right early, with you in the room, than count changes at the end.

When the brief calls for it, yes: oud, nay, strings, brass, choirs and full orchestras, recorded through our network of session players and studios across nine countries. When it does not, world-class virtual instruments keep budgets and timelines tight without the score sounding like it.

Whatever the brief needs: orchestral and cinematic, Khaleeji and wider Arabic traditions, pop, electronic, hip-hop, ambient, jazz, children’s music, anthems and ceremonial music. Our composers span nine countries and most of the world’s musical traditions, so the writer is matched to the job.

Licensed or library music is pre-written and sold to many buyers: fast and cheap, but it cannot fit your picture exactly and the same track can appear in a competitor’s campaign. Original music is written to your brief, owned by you and can grow into a sonic identity. Our guide to music licensing vs original music sets out the real costs of each.

Yes, and it often should. A theme written for one film can become the seed of a sound logo, a brand track and a full sonic identity, so the brand sounds like itself everywhere it is heard. See our sonic branding page for how that works.