Music tailored to your story
With over 20 years of experience in the MENA region, our understanding of local musical styles is unrivalled, and we have developed great working relationships with many local and regional musicians and composers.
Original music compositions are as important as the graphical universe that makes up a brand. Music and lyrics, when customised to a particular brand, become a powerful instrument to tell your story in a deeply emotional and connecting way.
‘Dare To Dream’ was developed to embody the spirit, creativity, and significance of MBRL while also paying tribute to the rich Arabic history to which they owe so much.
Built in the shape of a rehl, the traditional wooden book rest used to hold the Quran, the iconic library building overlooks Dubai Creek.
If you visited Expo 2020 Dubai, you would have heard its original theme song, “This is Our Time”.
The song was written and produced by our very own Joe Dickinson and the team at WithFeeling led the sound strategy at Expo 2020 Dubai. The theme song went to the top of the charts in the MENA region and set the tone for the mega event.
An epic film showcasing the foundation of a kingdom built on the earth in the historic city of Diriyah.
Our brief was to stay true to the traditional and cultural essence of the city while making the music emotional and powerful.
Without sound, no experience is complete. We create original music to enrich all types of physical and digital content and experiences.
As the Chief Music Officer of WithFeeling, a leading music studio in Dubai, Joe brings a global reputation and a rare ability to draw from many different influences in order to compose within any style. From orchestral, action-packed scores to authentic Arabic pieces or the latest commercial hit sounds, Joe’s expertise enables him to adapt to any genre and create the perfect music to complement any brief.
Previous global brands that have benefitted from Joe’s original music composition aka musical mastery include McDonald’s, Nivea, Sony, Cadillac, Microsoft and many more. He has been responsible for creating original soundtracks for some of the UAE’s biggest and most elaborate landmarks and events, including Ferrari World Abu Dhabi, Dubai Parks and Resorts, UAE National Day ceremonies, and the world’s only seven-star hotel, The Burj Al Arab.
At one of the best recording studios in Dubai, Our award-winning team is passionate about bringing to life sensory-led experiences for business, events and physical spaces using brand voices, original music compositions and sound design.
We believe that sound is another language to tell a story; another medium to paint a space; another tool to connect people, immerse them in your story and vibrate with their emotions.
We've worked with some of the biggest global brands
