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KIA UAE: BRAND VOICES
Kia UAE wanted a campaign that would feel rooted in the region while staying unmistakably aligned with the global Kia brand. Working with Seven Media, WithFeeling delivered the brand voice work, directing Emirati voice talent Safia Al Shehi to bring the campaign to life in a tone that feels both local and contemporary.
THE CHALLENGE
Cast and direct a brand voice for Kia UAE that feels authentically Emirati without losing the global brand’s confidence. The voice work had to land naturally on screen, mirror the brand’s tone of voice, and carry the storytelling without ever feeling forced. Above all, the voice had to feel real.
THE APPROACH
WithFeeling cast Safia Al Shehi for the Kia UAE brand voice and directed every read to picture. As a result, the voice work sits naturally inside the campaign with a tone that is both regional and confident. Crafted in close partnership with Seven Media throughout production.
THE RESULT
A brand voice performance that gives the Kia UAE campaign its local character. Confident, warm and unmistakably Emirati, the voice work makes the global brand feel at home in the region.
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