WithFeeling delivered Riyadh Expo 2030 original music and sound design for the official Paris reception, in partnership with Hopscotch. A cinematic audio package crafted to mark one of Saudi Arabia’s most important moments on the world stage.
- Client
- Royal Commission for Riyadh
- Agency
- Hopscotch
Sound
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RIYADH EXPO 2030: ORIGINAL MUSIC + SOUND DESIGN
The Royal Commission for Riyadh hosted the official Expo 2030 reception in Paris, a defining moment in Saudi Arabia’s global ambitions. WithFeeling composed the original music and crafted the sound design for the campaign films, working with Hopscotch to deliver audio that honours the Kingdom’s vision and the scale of the bid.
THE CHALLENGE
Score a series of campaign films for Riyadh’s Expo 2030 bid. The music had to feel proud, dignified and unmistakably rooted in Saudi Arabia, while landing as confident on the global stage in Paris. Above all, the audio had to support the storytelling without ever pulling focus.
THE APPROACH
WithFeeling built the Riyadh Expo 2030 original music around traditional Saudi musical instincts, layered with cinematic orchestration and warm percussion. As a result, the score feels both heritage-driven and globally cinematic. The sound design was crafted to picture in close partnership with Hopscotch.
CULTURE
Sound
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AIRPORT
Sound
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THE RESULT
An original score and full sound design that gave Riyadh’s Expo 2030 reception its emotional core. Proud, dignified and unmistakably Saudi, the audio carried the bid onto the Paris stage with the weight the moment deserved.
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