Original Music for Google TV

Google logo

WithFeeling composed the original orchestral score for Google TV’s brand film, an exciting, cinematic piece that introduces the next generation of streaming for one of the world’s most recognised brands. Created with Overcoast.

Client: Google
Agency: Overcoast

Sound

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GOOGLE TV: AN ORCHESTRAL, CINEMATIC SCORE FOR A GLOBAL ICON

Google TV brings every streaming service, app and live broadcast into one place. WithFeeling was asked to score the brand’s TV moment with something that felt big from the first second: cinematic, optimistic and unmistakably premium.

THE CHALLENGE

Write an exciting, cinematic and orchestral piece for one of the world’s largest brands. The music had to feel premium and theatrical at TV scale, while staying clean enough to live across film, social and brand environments. With Google’s bar, the score needed to land impressive on the first listen.

THE APPROACH

WithFeeling built the score around live orchestra: sweeping strings, bright brass swells and percussive momentum, layered with hybrid synth textures for a contemporary edge. The arrangement was tuned to the film’s pacing, opening warm, lifting into a confident main theme, and resolving on a clean, brand-forward final chord. Composed in partnership with Overcoast.

THE RESULT

A short, big-sounding cinematic score that gives Google TV a sonic moment to match the visual. The piece does the work of a much larger production: instantly cinematic, immediately premium, and built to scale across the brand’s global rollout.

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