Sound
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STC FOUNDING DAY: ORIGINAL MUSIC + SOUND DESIGN
STC is one of Saudi Arabia’s most iconic brands, and the country’s Founding Day is a moment of profound national pride. WithFeeling composed the original music and crafted the sound design for STC’s Founding Day film, working with Dejavu to deliver audio that honours the heritage and ambition of the Kingdom.
THE CHALLENGE
Score a film that celebrates Saudi Arabia’s Founding Day with the emotional weight the occasion deserves. The music had to feel proud, dignified and unmistakably rooted in place. Above all, the sound design had to lift the storytelling without ever pulling focus from the visuals.
THE APPROACH
WithFeeling built the STC Founding Day original music around traditional Saudi musical instincts, layered with cinematic strings and warm percussion. As a result, the score feels both heritage-driven and contemporary. The sound design was crafted to picture in close partnership with Dejavu throughout.
THE RESULT
An original score and full sound design that gives the STC Founding Day film its emotional core. Proud, dignified and unmistakably Saudi, the audio sits underneath the storytelling and lifts every frame with intention.
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