This film is part of Sephora’s campaign to redefine what beauty means, reframing it as passion, strength, self-expression and courage rather than a purely aesthetic quality. WithFeeling created the sound that brings the idea to life.
- Client
- Redefine Beauty with Zahra Lari
- Agency
- WithFeeling
REDEFINE BEAUTY WITH ZAHRA LARI
Guided by Sephora’s belief that beauty is courage, the courage to dream and to be the first, we shaped a sonic approach designed to honour authentic, inspiring stories.
THE CHALLENGE
The music had to feel bold and pioneering, strong enough to match the conviction of the campaign and the individuals at its heart, while remaining elegant and contemporary.
THE APPROACH
We built bold, pioneering soundscapes that mirror the courage of the campaign’s voices, letting the music express strength and self-expression as much as the visuals do.
THE RESULT
The result is a confident, emotive sound that amplifies Sephora’s message, celebrating beauty as courage, strength and the power to define yourself.
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