Sound
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DUBAI FINANCIAL MARKETS
Dubai Financial Market is the emirate’s flagship stock exchange and a symbol of the region’s financial ambition. For its striking new trading floor, WithFeeling created the complete sound of the space: original music and sound design for a sweep of curved LED screens that runs the length of the room.
THE CHALLENGE
Sound
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Dubai Financial Market unveiled a stunning new trading floor wrapped in vast, curved LED screens. The space needed a sound to match the scale of the architecture, to mark the day’s biggest moment, the market open, and to keep its own atmosphere even in the quiet hours when the market was closed.
THE APPROACH
Working alongside the visual team at 3 Monkeys, we composed the original music and designed the sound for every on-screen animation, scoring each cue to the imagery so picture and sound land together on “Market Opens.” We also created morning and evening soundscape loops to give the floor a living atmosphere while the market was closed.
Music and sound design by WithFeeling. Visual content by 3 Monkeys.
THE RESULT
A daily ritual with real presence: a market open audiences feel as much as see, a signature sonic moment for one of the region’s most important exchanges.
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