Sephora x WAAD 2023
WithFeeling worked on a groundbreaking Sephora campaign built to redefine conventional notions of beauty, presenting it not as a mere aesthetic quality but as an embodiment of passion, strength, self-expression and courage.
- Client
- Sephora x WAAD 2023
- Agency
- WithFeeling
SEPHORA X WAAD 2023
Sephora’s mantra, that beauty is courage, the courage to dream and to be the first, sat at the centre of the work and shaped our entire sonic approach.
THE CHALLENGE
The sound needed to be as bold and pioneering as the people it celebrated, mirroring real stories of courage and ambition rather than settling for conventional beauty cues.
THE APPROACH
We crafted soundscapes that are bold and pioneering, drawing inspiration from inspiring voices such as aspiring Kuwaiti astronaut Bader Al Moulah, whose definition of beauty is the audacity to follow one’s dreams.
THE RESULT
The finished sound gives the campaign real emotional power, reinforcing Sephora’s message that beauty is courage, strength and the freedom to choose who you want to be.
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