SEAWORLD ABUDHABI SONIC LOGO
The wider identity was built around the park’s principles of exploration, discovery and learning, and the sonic logo needed to distil all of that into a short, instantly recognisable signature.
THE CHALLENGE
A sonic logo has only a few seconds to capture an entire world, so ours had to evoke the ocean and the wonder of marine life in a form memorable enough to anchor every touchpoint.
THE APPROACH
We drew on the vocalisations of marine life and the ebb and flow of the ocean, blending cutting-edge technology with natural textures like seashell percussion to shape a concise, characterful mark.
THE RESULT
The result is a distinctive sonic logo that captures the spirit of SeaWorld Abu Dhabi in moments, giving the park a recognisable audio signature to carry across its films and experiences.
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