Saudi Vision 2030 commissioned WithFeeling, working with Dentsu, to deliver the original music for Saudi Vision 2030’s National Day film. A track that captures the spirit of a new Saudi Arabia: bold, proud and full of youthful energy.
- Client
- Saudi Vision 2030
- Agency
- Dentsu
Sound
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Notably, the National Day film called for music that would resonate with the youth of the country: bold, swaggering and unmistakably Saudi. Furthermore, the score had to weave modern energy into the rich tapestry of Saudi heritage.
As a result, the recording sessions brought together contemporary production with the sound of recorded chants, the soulful melodies of the oud and the haunting notes of the nay flute.
THE CHALLENGE
Saudi Vision 2030 is a national project to reshape the Kingdom’s future. Notably, its National Day film had to feel as ambitious as the vision itself.
The brief demanded a soundtrack that could capture the spirit of a new Saudi Arabia. Bold enough to inspire, proud enough to belong, energetic enough to make young Saudis turn up the volume on National Day.
Moreover, the sound design had to honour the Saudi heroes portrayed in the film, lifting every visual moment without ever upstaging it.
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Original Music + Sound Design Stem
THE APPROACH
WithFeeling crafted a track that was bold, cool and infused with swagger, yet still deeply rooted in pride and cultural authenticity. Notably, we drew inspiration from the rich tapestry of Saudi heritage and combined it with modern, youthful energy.
The composition was brought to life with the powerful addition of recorded chants, the soulful melodies of the oud and the haunting notes of the nay flute. Furthermore, the recordings gave the track a sound that feels unmistakably Saudi.
Meanwhile, the sound design wove a narrative that honoured the Saudi heroes on screen. A rich, layered soundscape that tells a story with every beat, celebrating the strength, resilience and unity of the people.
THE RESULT
The result is a sonic experience that does not just accompany the visuals. Notably, it elevates them, adding depth, emotion and a sense of pride that is palpable.
An anthem for a nation on the rise. As a result, the film carries the weight of Saudi Vision 2030 with a sonic confidence to match.
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