Game UK NGU

GAME, a household name in the video game industry, launched its ‘Never Grow Up!’ campaign to become the go-to destination for family fun, and WithFeeling was overjoyed to score this major UK television campaign.

Client: Game UK NGU
Agency: WithFeeling

GAME UK NGU

Working with independent media agency The Specialist Works and creative studio What’s Possible, the campaign encouraged people of all ages to embrace their silly side, reflecting GAME’s expansion into toys, board games, technology and collectables.

THE CHALLENGE

The brief was to capture that spirit of playful fun in sound, an upbeat, joyful score and sound design that would reflect positively on the GAME brand and its new family-first mission.

THE APPROACH

Our creative team and composers worked closely with the wider campaign team to compose and produce music for the brand films and the campaign as a whole, tuning every cue to the energy of the idea.

THE RESULT

The finished score brings warmth and playfulness to the ‘Never Grow Up!’ campaign, helping GAME present itself as a destination for fun for the whole family.

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