ENOC
ENOC, the Emirates National Oil Company, marked twenty-five years with a film about energy in every sense: first steps and giant leaps, desert highways, the airport, the people on site and the city they serve, ending on “imagine where it can take us next”. WithFeeling composed the original music.
THE CHALLENGE
ENOC, the Emirates National Oil Company, is one of the UAE’s energy heavyweights, an integrated group whose forecourts and operations are woven into daily life across the country and the wider region. A brand of this scale needs a voice that balances national significance with everyday familiarity: confident enough to carry weight, yet approachable enough to feel like part of the journey.
THE APPROACH
The voiceover moves from the personal to the national, so the score does too: it starts intimate, with the pencil on paper, and gathers scale scene by scene until the anniversary line arrives on a full, forward-driving arrangement. Nothing in the music competes with the words; it lifts them.
THE RESULT
An anniversary film that feels like momentum rather than a look back, with a score that carries “the energy that inspires us” from the first frame to the last.
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