Sound
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Cookie Quest is one of Oreo’s biggest worldwide activations. WithFeeling composed the original music: a sweet, energetic track designed to land across TV, social and out-of-home, built in partnership with Overcoast for Oreo USA.
THE CHALLENGE
Compose original music for a worldwide Oreo campaign that lands instantly across multiple channels. The music had to feel sweet, playful and unmistakably Oreo, with enough confidence to anchor the spot and enough flex to scale into cutdowns, social and beyond.
THE APPROACH
WithFeeling built the track around playful melodic hooks and warm, characterful instrumentation. Every musical choice was tuned to match the rhythm of the edit so the cookie moment lands exactly where it should. Composed in close partnership with Overcoast.
THE RESULT
A sweet, playful original score that does the work of a much bigger campaign. The music gives Oreo Cookie Quest its hook, helps the moment feel branded from the very first note, and proves what the studio likes to say: our composers really do take the biscuit when it comes to making something sweet.