Sound
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Amazon Ads is Amazon’s global advertising platform, connecting brands with billions of customers across Amazon, IMDb, Twitch, Fire TV and the open web. WithFeeling was brought in to design every sound in the brand’s animated film and to find the voice that ties it all together, working in partnership with Tactical.
THE CHALLENGE
Sound-design a stylised animated film for one of the world’s largest brands, then find a voice that matches the visual language. The sound needed to feel premium and modern, with enough warmth and character to turn an ad platform into something genuinely human.
THE APPROACH
WithFeeling built the sound design from the ground up: every motion, transition and brand beat tuned to land perfectly under the animation. For the voiceover, WithFeeling ran a focused casting process to find a tone that felt warm, confident and unmistakably on-brand for Amazon, then directed the final read with Tactical.
THE RESULT
A polished, characterful soundtrack for the new Amazon Ads brand film. The sound design gives the animation lift, the voiceover gives it personality, and together they help Amazon Ads sound as smart and modern as the platform itself.
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