PrepayPower is an Irish energy company that lets customers pay for electricity as they use it, replacing the uncertainty of big bills with real-time tracking through its app. For the ‘Take Back Control’ campaign, WithFeeling teamed up again with London creative agency What’s Possible Group.
- Client
- PrePay Power
- Agency
- WithFeeling
PREPAY POWER
The TV commercial, directed by Brian Durnin, needed a sound that matched PrepayPower’s promise of transparency and control. We were brought in to create the original music and sound design and to develop the brand’s sonic identity.
THE CHALLENGE
The task was to capture a feeling of empowerment and simplicity, and to distil it into a distinctive sonic logo that aligned with PrepayPower’s fresh approach to energy management.
THE APPROACH
We composed original music and built the sound design around the campaign’s message, then crafted a sonic logo designed to reinforce the brand’s themes of transparency and control every time it is heard.
THE RESULT
The finished work gives PrepayPower a clear, confident voice across its campaign and a sonic signature that underlines its core promise: helping customers take back control of their energy costs.
More Work
Related Projects
Explore more work in music, sound design and sonic branding.
