The 321 Festival is a highlight of the Dubai Shopping Festival, and WithFeeling brought its music composition to the event alongside creative and live experience agency Al Sayegh. This cue is part of the immersive soundscape we created for the festival.
- Client
- 321 Festival - Cue 4
- Agency
- WithFeeling
Sound
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321 FESTIVAL – CUE 4
Working within Dubai’s dynamic cultural landscape, we set out to craft music and sound design that could carry a grand live event and move with its energy, blending the sound of the region with a wider, multicultural feel.
THE CHALLENGE
The brief called for a track full of contrasting elements, from Khaleeji drumming to a multicultural mash-up, with a hook strong enough to stay with audiences long after the festival, all delivered amid the frenetic atmosphere of a live production.
Sound
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THE APPROACH
We layered traditional Khaleeji percussion with global influences to create an immersive, celebratory soundscape, paying close attention to detail so each cue locked tightly to the live experience it was scoring.
THE RESULT
The finished cue helped elevate the 321 Festival into a fully immersive experience. As Event Creative Director Simon Tapping noted, the perseverance and attention to detail were exemplary, and the earworm lingered in the best possible way.
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