Sound
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MICROSOFT 4AFRIKA: ORIGINAL MUSIC
Microsoft 4afrika commissioned an original music composition for a brand film designed to feel uplifting, hopeful and unmistakably African. WithFeeling composed the score in-house, building a piece that could carry the emotional arc of the film from quiet wonder to confident momentum.
THE CHALLENGE
Write music that feels rooted in Africa and built to inspire. The score had to honour African musical instincts (rhythm, percussion, vocal lift) while sitting underneath picture and moving with the storytelling, never tipping into pastiche.
THE APPROACH
WithFeeling built the score around layered percussion, swelling strings and choral lift, with African melodic and rhythmic instincts at the heart of the arrangement. Composed to feel like a piece of music that breathes, with space for the picture to land and energy that gathers as the film progresses. The Microsoft 4afrika score is designed to feel both timeless and unmistakably African.
THE RESULT
An original score that lifts the film from the first beat. Inspiring, rooted and unmistakably composed for picture, designed to score Microsoft’s brand storytelling with the emotional weight and momentum the moment called for. Microsoft 4afrika is a campaign about hope, momentum and pride, and the music was built to carry all three.
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