Sound
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NESTLE
Nestlé’s Sweet Talk is about saying things with sweets: the dish every family night has, the ma’amoul pressed by hand, the way you cheer up a daughter or congratulate a graduate. WithFeeling wrote and produced the campaign’s original Arabic song.
THE CHALLENGE
Nestlé is the largest food and drink company in the world, a Swiss giant founded in the 1860s whose brands, from coffee to confectionery, reach kitchens in almost every country on earth. Giving a portfolio that vast a single, recognisable voice is the real challenge: a sound warm and human enough to feel personal, yet consistent enough to belong to one of the planet’s most familiar names.
THE APPROACH
The film speaks in the language of home cooking, so the song does too: a warm, sung melody with lyrics that turn dessert into affection, make your days dreams, sweeten their days, arranged to sit lightly under the film’s captions and rise with the reveals.
THE RESULT
A song that makes ninety seconds of desserts feel like a conversation between people who love each other, which is exactly what the campaign promises.
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