Sound
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Kelloggs needed an original piece of music that would feel uplifting, light and instantly memorable. Working with FP7, WithFeeling composed a track built around a strong hook, designed to support the visual storytelling and leave the audience humming long after the film ends.
THE CHALLENGE
Write a track for Kelloggs that does the heavy lifting without feeling heavy. The music had to tell a story, carry a clear hook, and feel uplifting from the first beat. It had to work as a brand signature in its own right while staying perfectly tuned to picture.
THE APPROACH
WithFeeling built the Kelloggs original music around a memorable hook, layered with warm acoustic textures, light percussion and bright melodic lifts. Composed and arranged with FP7 to land precisely to picture, with space for the storytelling to breathe and a melodic motif that earns its repetition.
THE RESULT
An uplifting original score with a hook that sticks. A light, story-driven track that gives Kelloggs an audio identity for the moment, designed to feel as warm and memorable as the brand itself.
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