Sound
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QTEL
Before it became Ooredoo, Qtel was Qatar’s telecom, and this film is a classroom of children drawing, painting, modelling and covering a whiteboard with ideas. No voiceover, no product: a minute of imagination with the brand’s red at the end. WithFeeling composed the original music.
THE CHALLENGE
Qtel, now known as Ooredoo, is one of the Gulf’s major telecommunications players, a brand built on connecting people and enabling the digital lives of millions. The challenge for a telecom is human connection at scale: a sound modern, optimistic and effortlessly inclusive, conveying technological ambition while keeping the warmth of the everyday connections it powers.
THE APPROACH
With no words to lean on, the music tells the story: a light, curious theme that follows the children from the first pencil line to the handprint painting held up between two friends, playful in its rhythm and warm in its arrangement, so the film feels like possibility rather than a lesson.
THE RESULT
A piece that says connection without saying it, and a reminder that a telecom’s best advert can be a room full of kids.
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