Almosafer As far as we go

Original Music

Almosafer logo

An original, bilingual song for Almosafer’s award-winning Ramadan film, written to carry the spirit of the holy month as far as we travel.

Client: Almosafer
Agency: FP7
Awarded: See Awards

Sound

0:00 / 0:00

ALMOSAFER

Almosafer: “As Far As We Go”
When Saudi travel brand Almosafer set out to carry the spirit of Ramadan across the world, the story needed a score that could travel just as far. We composed the original music for “As Far As We Go,” a Ramadan film created with FP7 McCann that follows the emotional pull of home, belonging and the journeys that connect us.

The composition was built to move between cultures and languages, sitting underneath both English and Arabic vocal performances while holding a single, unifying emotional thread. Warm, cinematic and unhurried, the music mirrors the film’s central idea: that the true spirit of Ramadan reaches as far as our travels will take us.
Original music and composition by WithFeeling.

THE CHALLENGE

Almosafer is one of Saudi Arabia’s leading travel brands, a Seera Group company helping millions explore the world while championing the Kingdom’s own destinations. The challenge is wanderlust you can hear: a sound that captures the thrill of going further and discovering more, warm and welcoming enough to feel personal, yet expansive enough to carry the promise of the journey ahead.

THE APPROACH

Our co founder Joe Dickinson wrote the original music, a melody built to move between two languages and cultures: English vocals by Brittin Lane and Arabic vocals by Ekram, woven into one unifying theme so the song itself embodied the campaign’s message of harmony across borders. Warm and cinematic, the score carried the film’s journey from Saudi Arabia to a snowy North Pole, where a young girl shares two traditional dates and wishes Santa a blessed Ramadan, holding the emotion of every mile along the way.

THE RESULT

The song became the heart of a campaign that earned international acclaim and a shelf of awards: four MENA Effies, WARC Gold for Effective Use of Brand Purpose, an Epica Bronze for Corporate Image, and recognition at Dubai Lynx. Proof that the right melody can carry a message as far as we go.

Go Back