Etisalat Sonic Branding

A few years ago, Etisalat began a rebranding exercise and enlisted the help of WithFeeling’s CMO, Joe Dickinson.

Their brief was to create a track that made people feel energised and alive, evoking the excitement of “Saturday Night Fever.” After exploring several options, the team settled on the vibrant and iconic melody you can hear on the right.

This track has been used across multiple platforms to bring a fun, fresh, and modern feel to Etisalat’s brand.

https://withfeeling.com/work

• Sonic Branding