MBRL – Gala Dinner Arrangement

MBRL – Gala Dinner Arrangement – WithFeeling

When tasked with creating a Sonic Identity for the beloved cultural institution of the Mohamed bin Rashid Library, our team knew that it was essential to capture not only the passion and imagination of the library but also its proud Arabic heritage. We composed the track ‘Dare To Dream‘ which evokes the creativity and wonder of the written word and its impact on society. The result is an inspiring and magical track that perfectly captures the essence of the library, its heritage and its mission, making it an ideal choice as the library’s sonic identity.

In addition to creating the main Sonic Identity track ‘Dare To Dream’, our team also composed 4 other tracks as part of the library’s audio assets. These include a kid-friendly version for the library’s schools program, a sophisticated version for the library’s gala awards dinner, a corporate futuristic version which was used on more fast-paced media, and a special Ramadan version to celebrate the holiday in the region.

What are audio logos?

An audio logo is often a three- to five-second-long sound, effect, brief music clip, musical riff, or voiceover. An audio logo is an essential component of the sound branding of a brand. The audio logo, also known as the sound logo, acoustic logo, and sound logo, is the brand’s sound symbol. It must be brief, simple, and easy to recall, and it can be instrumental, sung, or spoken.

https://withfeeling.com/work

• Sonic Branding
• Original Music
• Event