Sound
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ADNOC
A hundred seconds of the UAE at full stride: motorsport under floodlights, farmland, laboratories, heritage sites and night markets, with one voice telling the story. ADNOC’s brand film needed a score with the same reach, and WithFeeling composed the original music and designed the sound.
THE CHALLENGE
ADNOC, the Abu Dhabi National Oil Company, is one of the world’s largest energy producers and a driving force behind the UAE’s economy, an organisation whose scale and ambition reach from oil and gas into renewables and beyond. A brand of that magnitude needs a voice with genuine gravity: a sound that carries national pride and global authority, yet still feels forward-looking rather than corporate.
THE APPROACH
We scored the film as one continuous build, rising with the voiceover from quiet reflection to the closing line so the pictures and the words move as a single piece. Sound design sits underneath: engines, footsteps, crowds and rooms, mixed to give each scene weight without crowding the voice.
THE RESULT
A film that sounds as big as the organisation behind it, national pride with forward motion, where the music does the emotional lifting so the words can stay simple.
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