Sound
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ROYAL CASINO KING DENMARK
Royal Casino welcomes new Danish customers with its animated king: a balloon descending over the crowd, a walk through the casino and a spin on the slots, before the offer of fifty chances on Book of Toro. WithFeeling designed the sound.
THE CHALLENGE
Royal Casino is an online gaming brand built around the glamour, anticipation and high-stakes excitement of the casino experience. The challenge is atmosphere you can feel: a sound opulent and charged with energy, capturing the thrill of the table and the rush of a win while carrying an air of luxury that lives up to the name.
THE APPROACH
The spot is short and the message is a number, so everything in the sound serves the king’s charm and the offer’s clarity: a warm crowd, a plush interior, machines that glitter without clattering, and a voiceover that stays front and centre.
THE RESULT
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