Sound
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AXIOM MEET THE PARENTS
Coming soon
THE CHALLENGE
Axiom is one of the Middle East’s biggest names in mobile and electronics retail, the place millions turn to for the latest tech. For its Meet the Parents campaign the challenge was charm over hard sell: a sound warm, witty and full of heart, carrying the humour and relatability of the story while keeping the brand feeling modern, friendly and effortlessly likeable.
THE APPROACH
Coming soon
THE RESULT
More Work
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