WithFeeling delivered TikTok sound design for “What Are You Waiting For?”, in partnership with WPC. A Grand Winner at the NYX Video Awards, the film leans on sound design to do the storytelling work.
- Client
- TikTok
- Agency
- WPC
- Awarded
- See Awards
Sound
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TIKTOK: SOUND DESIGN
TikTok wanted a launch film that would feel cinematic, playful and unmistakably theirs. Working with WPC, WithFeeling delivered the full sound design for “What Are You Waiting For?”, a film built to feel kinetic from the first frame. The audio carries the visual storytelling, with every cut, transition and beat locked to picture.
THE CHALLENGE
Build a sound design layer that turns a TikTok-style film into a cinematic moment. The audio had to feel modern, fast and confident. Above all, the sound design had to drive the storytelling without overpowering the picture. Every UI hit, transition and atmospheric layer had to feel intentional.
THE APPROACH
WithFeeling crafted the TikTok sound design to picture, with precise hits on every visual cut, designed transitions for motion, and warm atmospheric layers that hold the cinematic feel. As a result, the film carries a confident, modern sonic signature. The work was honoured as Grand Winner at the NYX Video Awards.
THE RESULT
A Grand Winner at the NYX Video Awards. The TikTok sound design transforms a brand film into a cinematic moment, with every audio detail locked to picture and built to lift the storytelling.
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