Sound
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Prepay Power is the Irish energy company that lets customers pay for electricity as they use it, with real-time tracking through their app. Working with WPC, WithFeeling composed the original music and built the sound design for the Take Back Control TVC, designed to feel empowering, transparent and unmistakably aligned with the brand’s customer-first approach.
THE CHALLENGE
Score a TVC about energy control and customer empowerment. The music had to feel confident without being aggressive, modern without being cold, and unmistakably tied to the brand’s promise of transparency. The sound design had to add detail and precision to the visual storytelling without overpowering the message.
THE APPROACH
WithFeeling built the Prepay Power original music around clean melodic motifs, layered with warm electronic textures and forward-leaning rhythm. As a result, the piece lands as confident, contemporary and emotionally direct. The sound design was crafted to picture, with precise hits and subtle atmospheric layers that lock the audio to every visual cut.
THE RESULT
An original score and sound design that gives Prepay Power’s Take Back Control TVC its emotional weight and forward motion. A confident, modern audio identity for a brand built on transparency and customer empowerment.
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