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New Murabba is the heart of Riyadh’s next chapter, a downtown built around innovation, creativity and dynamic urban living, anchored by The Mukaab. WithFeeling composed the original music and designed every sonic layer for the brand film, working in partnership with Squint/Opera to bring the panoramic ambition of the project to life across the film’s full emotional arc.
THE CHALLENGE
Score a brand film for one of Saudi Arabia’s most ambitious city-scale developments, in two languages. The music had to carry both the scale and the humanity: a panoramic introduction of an entirely new downtown on one hand, intimate emotional moments like a child scoring a goal on the other. The sound design had to make every frame feel built.
THE APPROACH
WithFeeling wrote a cinematic score that lifts through the panoramic reveal, leans warm on the human moments, and resolves on the brand promise. Sound design layered in depth and texture, innovation, wonder, connection, under every frame. Built across both an English and Arabic cut of the film, with each language treated with the same musical care. Created in partnership with Squint/Opera.
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ARABIC VERSION
THE RESULT
A brand film that lands New Murabba’s ambition emotionally as much as visually. The music and sound design give the downtown its first audible identity, helping the project feel as alive and welcoming as the city it is building, across both English and Arabic versions of the film.