Sound Design for Prepay Power: Take Control

Sound Design

Prepay Power is Ireland’s first dedicated prepaid energy supplier, offering Pay As You Go electricity and gas. WithFeeling delivered the full sound design for “Take Control,” the brand’s campaign created with WPC.

Client: Prepay Power
Agency: WPC

Sound

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SOUND DESIGN GIVES A STORY ITS TEXTURE.

The “Take Control” campaign needed audio that did more than fill space. Each visual moment deserved its own sonic character, layered with care and crafted to feel like part of the brand’s world.

WithFeeling delivered the full sound design, working alongside WPC to bring the campaign to life.

THE CHALLENGE

Prepay Power had a story to tell about empowering Irish households to take control of their energy.

WPC’s campaign needed sound that matched the visual ambition. Not background tracks. Not stock effects. A complete sound design that could carry the campaign’s tone, energy and message across every frame.

THE APPROACH

WithFeeling treated “Take Control” like a soundscape, not a soundtrack. Every visual cue got its own sonic response.

Layers of textured sound design, foley, atmospheres and detail work were built to sit under the picture without overpowering it, lifting key moments and grounding the brand voice.

We have worked with Prepay Power for years, and the trust built across those projects let us push the sound design harder than a first-time brief would allow.

THE RESULT

A campaign that sounds as confident as it looks.

Sound design that turns “Take Control” from a tagline into a fully realised audio world, supporting WPC’s creative vision and giving Prepay Power a campaign that lands across every Irish screen with intent.

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