Sound
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ASPRIN, BAYER
Aspirin is Bayer’s most recognised medicine, trusted in homes for more than a century. This film puts heart health in human terms: a mother and daughter, a graduation, a birthday, the photographs you keep, and a plain reminder to get your heart checked regularly. WithFeeling designed the sound.
THE CHALLENGE
Aspirin, from the German pharmaceutical pioneer Bayer, is one of the most recognised medicines on earth, a small white tablet trusted in homes for well over a century. The challenge for a brand this established is reassurance with relevance: a sound that feels caring, clean and dependable, carrying generations of trust while staying gently human and contemporary.
THE APPROACH
We built the world of the film quietly: rooms and breath, the rustle of a gown, a candle blown out, all sitting under the song so the emotion comes from the pictures and the music together, never from effects. Levels stay gentle throughout, and the closing message is left almost bare.
THE RESULT
A film that earns its ending. The sound never announces itself, which is exactly what a message about the heart needs.
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