GAME ON
Working alongside The Specialist Works and What’s Possible, GAME’s ‘Never Grow Up!’ idea encouraged audiences of every age to embrace their playful side, reflecting an expanded range spanning toys, board games, technology and collectables.
THE CHALLENGE
The music needed to be upbeat, joyful and unmistakably fun, reinforcing GAME’s positive, family-first message in every frame.
THE APPROACH
We composed and produced energetic, good-natured music and sound design, collaborating closely with the wider campaign team to keep every cue on brand.
THE RESULT
The result adds playful energy to GAME’s campaign, helping the brand invite people of all ages to never grow up.
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