The Loudest Sonic Brand in Sport Is Two Jets 
Two Airlink jets over Cape Town Stadium made more sonic impact in four seconds than most brands manage in a…
WithFeelingAugust 31, 2026
How Marketers Pick Sonic Branding Agencies
Candidate A has the data, Candidate B knows Hans Zimmer, and Candidate C actually listens. A slightly cynical field guide…
Music Licensing vs Original Music: Where Should Your Budget Go?
A famous song under the concept film always lights up the room. The better question is who owns that feeling…
WithFeelingJuly 26, 2026
How to Choose a Sonic Branding Agency (2026 Guide)
The questions that separate the right sonic branding agency from the nearly right one: who composes, what you receive, what…
WithFeelingJuly 24, 2026
How Much Does Sonic Branding Cost?
What does sonic branding really cost? Real market ranges for sonic logos, full audio identities and campaign music, what drives…
WithFeelingJuly 14, 2026
Hyper-Personalized Audio: Sound at the User Level
Hyper-personalized audio UK is becoming one of the most ambitious frontiers in British brand audio. Indeed, with generative AI, adaptive…
WithFeelingJune 21, 2026
Sonic Branding for Financial Services: Sound You Can Trust 
Sonic Branding for Financial Services: Sound You Can Trust In financial services, the product is trust. Sonic branding for finance…
WithFeelingJune 12, 2026
Musical Intelligence: What It Is and Why It Matters
Musical Intelligence: What It Is and Why It Matters Musical intelligence is the capacity to perceive, understand and create with…
WithFeelingJune 12, 2026
What is Sound Design? A Complete Guide
What is Sound Design? A Complete Guide From the roar of a film explosion to the satisfying click of an…
WithFeelingJune 4, 2026
The Best Sonic Branding Examples (2026): Sonic Logos That Stick
The 8 best sonic branding examples of 2025, from Intel and Mastercard to award-winning MENA work including the Clio-winning Islamic…
WithFeelingJune 3, 2026
Every World Cup Song Ever, Ranked (1962-2026)
From Nessun Dorma and Three Lions to Shakira's Waka Waka and the 2026 official song Dai Dai, the 50 greatest…
WithFeelingJune 3, 2026
Sonic Branding Agencies Ireland: What’s Driving the Boom
Walk through Dublin's Silicon Docks on any weekday and you can count the European HQs of half the world's biggest…
WithFeelingMay 20, 2026
AI and Sonic Branding: What Brands Need to Know Now
The UK has quietly become one of the world's busiest labs for AI music. London-based Stability AI is shipping generative…
WithFeelingMay 19, 2026
Authentic Sonic Branding: Build a Sound People Trust
Most people hum the Coca-Cola theme without thinking. They recognise the Mac startup chime in a crowded café.
WithFeelingMay 18, 2026
Chris Atkins on Leadership: WithFeeling in LBB Feature 
We're proud to share that Chris Atkins, co-founder and managing director of WithFeeling, has been featured in LBB Online's Bossing…
WithFeelingMay 17, 2026
Radio Advertising Creativity Still Matters
When was the last time a radio ad genuinely made you laugh?
WithFeelingMay 6, 2026
What 2026 Consumer Trends Mean for Sonic Branding
What do 2026 consumer trends mean for sonic branding? Explore how comfort, authenticity and functional brand sound are shaping the…
WithFeelingApril 6, 2026
Diriyah Contemporary Art Biennale 2026: A Sonic Identity Without Beginning or End
Diriyah Contemporary Art Biennale 2026 redefined sonic identity at JAX District with a seamless, immersive composition.
WithFeelingFebruary 24, 2026
Everything you needed to know about Saudi Arabia. In a theme park ad.
Explore Aquarabia, a landmark destination redefining culture, entertainment and innovation through immersive, future-focused experiences.
WithFeelingFebruary 9, 2026
Emotional Sounds Branding and the Power of Memory
How emotional sounds branding shapes memory, trust and recall. Why sound stays with us longer than visuals and how brands…
WithFeelingFebruary 1, 2026
Brand Recall Sound: Why Audio Beats Visual Memory
How brand recall sound shapes memory, emotion and recognition, and why sonic branding outperforms visual identity alone.
WithFeelingJanuary 23, 2026
Theme music for events: ADSW 2026 case study
When a stage moment really matters, visuals carry the message, but sound carries the meaning. The right music tells the…
WithFeelingJanuary 21, 2026
The Power of Sound: Why We Notice It Only When It’s Gone
The power of sound is often overlooked, not because it is unimportant, but because it works best when we barely…
WithFeelingJanuary 16, 2026
Sonic Branding for Hospitality: Inside Siddharta Lounge
In hospitality, atmosphere is everything. Design, lighting, service, and location all play their part, but sound is often the element…
WithFeelingJanuary 15, 2026
Sonic Branding Awards: Why Sound Is Never an Afterthought
In a year where the Clio Music jury awarded no Golds in Sonic Branding, recognition carried particular weight. The bar…
WithFeelingJanuary 11, 2026
How PetCentral Created the UAE’s First Crowd-Sourced Sonic Identity
When PetCentral approached us to reshape how their brand should sound, they weren’t looking for another catchy jingle.
WithFeelingDecember 12, 2025
Ministry of Tourism of Saudi Arabia: The Sound of Saudi
When the ministry of tourism of saudi arabia: the sound of saudi briefed us to translate “Endless Discovery” into a…
WithFeelingDecember 12, 2025
Crafting the Ain Dubai Sonic Logo and Experience
Crafting the Ain Dubai Sonic Logo and Experience Ain Dubai, the world’s largest observation wheel, has reopened to much fanfare,…
WithFeelingDecember 9, 2025
Why Pinergy Sonic Branding Could Redefine Energy Marketing
In today’s saturated energy market, visual identity alone often fails to make a lasting impact. That’s where pinergy sonic branding…
WithFeelingDecember 3, 2025
How Sound Elevated the POWER HIPA Award 2025 Experience
Every great award ceremony begins with a moment that sets the emotional tone. For the POWER HIPA Award 2025, that…
WithFeelingNovember 20, 2025
Qiddiya Six Flags, Kick Off the Thrill
As Saudi Arabia prepares to launch Qiddiya City — a landmark destination set to redefine global entertainment — there’s a…
WithFeelingNovember 17, 2025
WithFeeling Halloween 2025
It won’t be what you see that’ll scare you. It’ll be what you hear. Happy Halloween to all from WithFeeling…
WithFeelingOctober 31, 2025
Designing Parkin’s sonic branding for Dubai’s parking brand
When Parkin needed their brand to be represented by sound, they came to us.
WithFeelingOctober 30, 2025
King Faisal Specialist Hospital and Research Centre
It’s not often that national pride, technology, love and compassion and commitment blend so perfectly as they did in a…
WithFeelingOctober 15, 2025
HQ by Rove
We were tasked by the wonderful team at Haus of Hendricks to craft a fun pop punk song for the…
WithFeelingOctober 15, 2025
Sharjah Sonic Branding: Celebrating Unity and Progress
Sound has always had the power to shape memory, emotion and connection.
WithFeelingSeptember 8, 2025
Finding Your Sonic Identity: Every Brand Has a Voice
We live in a world where everyone’s fighting to be seen. But what if your brand could be heard first?
WithFeelingJuly 22, 2025
Intelligent Design in Commercial Real Estate: How Sound Shapes Smart Spaces
Intelligent design in commercial real estate goes beyond architecture and visuals – it embraces acoustics in architecture to craft better…
WithFeelingJuly 22, 2025
Music and the Future: Designing Sound for a New World
Uncover how sound is redefining our experiences. From intelligent tech to emotional design, this is where music and the future…
WithFeelingJuly 22, 2025
Music and Tradition: How the Past Shapes the Future
Explore the connection between music and tradition as it preserves cultural identity, sparks creativity and links generations through sound.
WithFeelingJuly 22, 2025
Sound in Advertising: How Audio Triggers Action
Sound plays a powerful role in advertising - guiding emotion, boosting recall and influencing decisions in seconds. Learn how brands…
WithFeelingJuly 22, 2025
Special Olympics Great Britain Partners with WithFeeling 
Special Olympics Great Britain Partners with WithFeeling WithFeeling is proud to announce our partnership with Special Olympics Great Britain. We’ve…
WithFeelingJuly 21, 2025
Why Sonic Branding Risks Becoming Audio Wallpaper in the GCC
Sameness. It's a problem in sonic branding that needs to be sorted out quickly if this marketing tool doesn't want…
WithFeelingJune 19, 2025
Why the Future of Sonic Branding Is All About Feeling
Amid the metrics and machinery, one fundamental truth is often forgotten: Music only works when it makes you feel something.
WithFeelingJune 12, 2025
Unlocking the Thrill with Original Music for Theme Parks: Six Flags Qiddiya City’s Sonic Journey
Unlock the Thrill – the very mantra of Saudi Arabia’s first-ever theme park campaign – is more than a tagline;…
WithFeelingJune 1, 2025
Music and the Elements: A Sonic Exploration of the Natural World
From ancient chants echoing through mountain valleys to ambient soundtracks shaped by rainfall, the bond between music and the elements…
WithFeelingJune 2, 2025
The Hidden World of Sound Design: Feeling Through Frequency
In this blog, we explore the hidden power of sound design, the subtle art that turns noise into feeling and…
WithFeelingDecember 29, 2025
Music and the Landscape: Where Sound Meets Scenery
From ancient echoes to modern sound installations, the connection between music and nature inspires immersive audio experiences that resonate deeply…
WithFeelingJuly 22, 2025
Original Music For Drone Shows: Sound Beyond the Skyline
Drone shows have evolved far beyond novelty. Today, they are featured at major festivals, brand launches, sporting events, and national…
WithFeelingJune 2, 2025
Crafting a Sonic Identity for the Islamic Arts Biennale 2025
We’re incredibly proud to share “And All That Is In Between”, the new sonic identity for the Islamic Arts Biennale,…
WithFeelingMay 17, 2025
AI Sonic Branding Hits the Jackpot for Kapow Casino
How WithFeeling and What’s Possible Creative combined AI visuals and AI music to create a winning brand identity
WithFeelingMay 1, 2025
Your Bazaar! A New Sonic in Town!
YourBazaar Sonic Identity: A Gold-Winning Sound for a New Kind of Marketplace
WithFeelingNovember 6, 2024
Prehistoric Rhythms: The Earliest Sounds of Humanity
Before words, there was rhythm. From the crack of stone to the rush of wind, early humans experienced the world…
WithFeelingMay 1, 2025
The Luxury Automotive Soundscape: Cars That Sing
Luxury cars don’t just look good; they sound exquisite. The luxury automotive soundscape is an art form—engineered to seduce the…
WithFeelingMay 4, 2025
Saudi Arabia’s New Sound: Innovation in Motion
Sound is shaping the future of Saudi Arabia. From grand national events to cutting-edge urban developments, the country is embracing…
WithFeelingMay 4, 2025
The ROI of Original Music: Measuring the Impact of Sonic Branding
In a crowded marketplace, brands are constantly seeking innovative ways to stand out. One strategy gaining momentum is the use…
WithFeelingMay 4, 2025
Audio for the Algorithm: How Strategic Sound Design Elevates Digital Marketing
The digital marketing landscape is noisy, competitive, and constantly evolving. Amid the chatter, brands are turning to innovative strategies to…
WithFeelingMay 4, 2025
Sonic Storytelling: Crafting a Brand Narrative with Original Music
In the digital age, storytelling remains a vital tool for brands to connect with their audience.
WithFeelingMay 4, 2025
WithFeeling Sinks Its Teeth Into FoodSphere Riyadh
WithFeeling, lends its audio expertise to Riyadh’s newest immersive experience in food.
WithFeelingApril 16, 2025
Music in Interactive Installations: React. Engage. Transform.
The best interactive experiences don’t just look impressive, they sound unforgettable. Music in interactive installations is a powerful tool that…
WithFeelingApril 15, 2025
Strategic Use of Sound in Branding
Strategic use of sound in branding is often the missing piece for marketing teams focused heavily on visuals. Many branding…
WithFeelingApril 13, 2025
Original Music and Festivals: Custom Compositions for Success
Festivals thrive on atmosphere. From the lights to the stage design, every detail shapes the experience.
WithFeelingMarch 19, 2025
Sound Design Secrets: Transforming the Ordinary
Sound isn’t just something you hear—it’s something you feel. It has the power to send shivers down your spine, make…
WithFeelingMarch 19, 2025
Spatial Audio for Brand Experiences: Elevate Your Event
Spatial audio, for brand experiences, is a crucial element in storytelling. Moreover, this advanced sound technology creates immersive experiences that…
WithFeelingMarch 19, 2025
Music and The Soul: Sound Beyond Business
Music is a universal language. It transcends cultures, connects people, and speaks directly to our emotions.
WithFeelingMarch 19, 2025
Oud and Qanun: The Soul of Middle Eastern Sound
The Middle East has a rich and captivating musical heritage. At its heart lie two instruments that define its sonic…
WithFeelingMarch 19, 2025
Sonic Branding in the B2B Terrain 
In 2022, 1600 C-suite marketing executives around the world were canvassed about the presence of emotion-driven b2b advertising.
WithFeelingMarch 11, 2025
WithFeeling is 1000
WithFeeling is 1000 WF Day #1000 From our work · Sonic BrandingYuno EnergyOur sonic branding work, part of the WithFeeling…
WithFeelingMarch 9, 2025
The Magic of Music: A Human History
Music has been enchanting humanity for thousands of years. It connects people, tells unforgettable stories, and sparks emotions in ways…
WithFeelingMarch 9, 2025
Riyadh Oases FoodSphere: A New Era for Saudi Arabia
Situated on Prince Mohammed bin Abdulaziz Street (Tahlia), this venue offers a multi-sensory journey. Consequently, visitors can explore the intricate…
WithFeelingMarch 2, 2025
The fastest way to a person’s heart?
You can reduce the practice of sonic branding to a bunch of metrics and analytics, or you can apply some…
WithFeelingFebruary 24, 2025
Sonic Branding That Connects: The Big Idea Behind Memorable Sound
"I just heard some sonic branding that blew me away." — John Smeddle
WithFeelingFebruary 18, 2025
Saudi Sonic Branding: Echoes of the Kingdom’s Evolving Soundscape
Saudi Arabia’s cultural and commercial landscape is evolving. As the Kingdom embraces modernity, Saudi sonic branding is becoming essential for…
WithFeelingFebruary 4, 2025
Original Music in Marketing: Turning Heads and Capturing Hearts
Original music in marketing has become a powerful tool in modern strategies, helping brands stand out and connect with their…
WithFeelingJanuary 30, 2025
Global Media Congress 2024: Shaping the Future of Media
As the media industry evolves at an unprecedented pace, the Global Media Congress serves as a vital platform for collaboration,…
WithFeelingJanuary 13, 2025
Moniify Sonic Identity: Crafting a Soundtrack for the Future
Designing Moniify’s sonic identity was a multifaceted challenge.
WithFeelingJanuary 7, 2025
Revolutionising Retail: The Impact of Sonic Branding in Shopping Malls
The foundation of sonic branding's success in malls lies in a deep understanding of human psychology.
WithFeelingDecember 26, 2024
The Psychology of Sound Design: Illuminating Emotional Depths
Sound isn’t just something we hear; it’s an experience that shapes our emotions, memories, and actions.
WithFeelingDecember 27, 2024
Why Original Music Matters: More Than Ever in 2026
In an increasingly digital world, original music is playing a crucial role in shaping culture and brand identity.
WithFeelingMay 4, 2025
Original Music for Campaigns: Crafting Lasting Impressions
In the crowded world of advertising, brands are constantly searching for ways to stand out.
WithFeelingDecember 28, 2024
AI vs Human Voice: Who Wins in 2026?
In 2025, the debate over AI vs Human Voice has reached a critical point. With the rapid advancements in AI-generated…
WithFeelingMarch 19, 2025
Sonic Branding For Your Business: New Year, New Sound
The new year is a time of transformation and renewal. For businesses, it’s the perfect moment to rethink strategies, redefine…
WithFeelingDecember 28, 2024
Your Bazaar’s Little Christmas Ditty!
A puppy isn't just for Christmas and your brands marketing efforts shouldnt be either!
WithFeelingDecember 14, 2024
ADGM Sonic Identity: Path To Forward
ADGM Sonic Identity: Path To Forward ADGM’s Path to Forward: How Sonic Branding Enhances a Dynamic Vision In celebration of…
WithFeelingDecember 7, 2024
Left-Field Christmas Classics: What’s Your Unexpected Holiday Soundtrack? 🎄
Left-Field Christmas Classics - It’s that time of year again when festive nostalgia takes over. Most homes are filled with…
WithFeelingDecember 7, 2024
New Murabba Music: Riyadh’s New Downtown for Modern Living
New Murabba Music: Riyadh’s New Downtown for Modern Living We are thrilled to share our collaboration with Squint/Opera on the…
WithFeelingNovember 15, 2024
Dubai Aiports Sonic Identity
Dubai Aiports Sonic Identity Crafting the Sound of Unity: The Journey Behind 'Heartbeat of Unity' for Dubai Airports When Dubai…
WithFeelingNovember 5, 2024
Original Music in Wellness: Crafting Soundscapes for Healing
In today’s busy world, wellness has become a priority. Many people now look for ways to relax, reduce stress, and…
WithFeelingNovember 17, 2024
Original Music in E-commerce: Elevating Online Shopping Experiences
In the fast-paced world of online shopping, standing out in the crowded digital space is crucial.
WithFeelingMarch 19, 2025
Voice-Overs In Branding: Getting The Message Across
In today’s crowded market, brands need more than visuals to stand out. Voice-overs offer a powerful way to communicate a…
WithFeelingOctober 22, 2024
Sound Design in Advertising: The Art of Shaping Sonic Identities
In the competitive world of advertising, creating a memorable brand experience is essential. While visuals often take the spotlight, sound…
WithFeelingMarch 19, 2025
Original Music for Live Events: The Key to Captivating Audiences
Live events are a special experience where the atmosphere and energy create unforgettable moments.
WithFeelingMarch 19, 2025
Sonic Branding for Streaming Services: The Sound of Entertainment
In the competitive world of streaming services, standing out from the crowd is essential. While visual elements such as logos…
WithFeelingOctober 22, 2024
Sonic Branding for Social Media Platforms: The Sound of Connectivity
In the ever-evolving world of social media, sound has become a vital component of the user experience. Sonic branding in…
WithFeelingOctober 20, 2024
Original Music for Firework Displays: A Sonic Spectacular
Fireworks have always been a powerful symbol of celebration. However, combining these stunning visuals with original music elevates the experience…
WithFeelingOctober 20, 2024
A Month In: Joining WithFeeling and the Journey Ahead
A Month In: Joining WithFeeling and the Journey Ahead A Month In: Joining WithFeeling and the Journey Ahead With the…
WithFeelingOctober 4, 2024
Crafting the Sound of Discovery for Visit Terra
Crafting the Sound of Discovery for Visit Terra We created the original music and sound design for this beautiful film…
WithFeelingOctober 3, 2024
Saudi Vision 2030, Saudi National Day!
Under the leadership of King Salman bin Abdulaziz Al Saud and Crown Prince Mohammed bin Salman, Saudi Arabia launched Vision…
WithFeelingSeptember 24, 2024
National Development Fund celebrates Saudi National Day
National Development Fund celebrates Saudi National Day "Living a reality that once was just a dream" The National Development Fund…
WithFeelingSeptember 21, 2024
Keith Gillespie joins WithFeeling as Head of Sonic Branding
Keith Gillespie joins WithFeeling as Head of Sonic Branding Introducing Keith Gillespie: A New Member of the WithFeeling Family We…
WithFeelingSeptember 19, 2024
We are Excited to Announce Faisal Isaili as an Exclusive Voiceover Talent with WithFeeling!
We are Excited to Announce Faisal Isaili as an Exclusive Voiceover Talent with WithFeeling! We are delighted to welcome the…
WithFeelingSeptember 16, 2024
WithFeeling Celebrates International Recognition at Creativepool Annual 2024
WithFeeling Celebrates International Recognition at Creativepool Annual 2024 Creativepool Music and Sound Award London, September 6, 2024 – WithFeeling, a leading…
WithFeelingSeptember 12, 2024
Prepay Power Take Back Control
Prepay Power Take Back Control We recently had the pleasure of collaborating again with our friends What's Possible Group, a…
WithFeelingSeptember 7, 2024
Sonic Branding For Podcasts: The Voice of Success
In today's digital landscape, podcasts have become a prominent platform for storytelling, education, and brand communication. With thousands of podcasts…
WithFeelingAugust 31, 2024
Original Music for Corporate Events: The Sound of Success
In today's competitive corporate world, every detail counts when creating a memorable event. One element that can make a big…
WithFeelingAugust 30, 2024
Sonic Branding For Online Shopping: Clicks and Tones
In the competitive world of e-commerce, creating a memorable user experience is crucial for retaining customers and driving sales. As…
WithFeelingAugust 30, 2024
Sonic Branding in Conferences: The Sound of Knowledge Sharing
In today’s world of professional gatherings, where ideas and innovations converge, sound plays a crucial but often overlooked role. Sonic…
WithFeelingAugust 30, 2024
Pre-Show Music: The Key to Enhancing Every Performance 
When you attend a live performance, the experience starts long before the first note is played or the first actor…
WithFeelingAugust 30, 2024
Saudi Arabian Music: A Fusion of Tradition and Modernity
Saudi Arabia is renowned for its rich cultural tapestry and varied traditions, with music playing a vital role in its…
WithFeelingAugust 23, 2024
Saudi Arabia’s Regional Music: Exploring the Rich Soundscapes
Saudi Arabia's Regional Music: Exploring the Rich Soundscapes
WithFeelingAugust 22, 2024
Original Music for Product Launches: The Sound of Innovation
In the dynamic world of product launches, making a memorable impression is everything. One of the most effective ways companies…
WithFeelingAugust 6, 2024
Sound Design for SIRO One Za’abeel TVC
Sound Design for SIRO One Za'abeel TVC Project Overview Client: SIROCampaign: Discover SIRO One Za'abeelObjective: Promote Dubai's ultimate active lifestyle…
WithFeelingJuly 29, 2024
Sonic Branding for Award Ceremonies: The Sound of Achievement
In the world of glitz and glamour, award ceremonies stand out as pinnacle events that celebrate excellence across various fields.…
WithFeelingJuly 26, 2024
Using Music in Business Advertisements on Instagram: A Comprehensive Guide
In the ever-evolving landscape of digital content creation, music is a powerful tool that enhances storytelling and engages audiences. However,…
WithFeelingJuly 10, 2024
The Top 10 Euros Theme Songs
WithFeeling got together and thought about the top theme songs from the Euros. The official song for UEFA EURO 2024,…
WithFeelingJune 27, 2024
Unleashing the Power of Sound: A Journey Through WithFeeling’s Sonic Expertise
At WithFeeling, we believe in the transformative power of sound. Our extensive portfolio demonstrates our commitment to crafting unique sonic…
WithFeelingJune 16, 2024
Crafting an Inspirational Sonic Identity for Sharjah Education Academy
Crafting an Inspirational Sonic Identity for Sharjah Education Academy In the world of education, creating an environment that embodies the…
WithFeelingJune 9, 2024
Capital Market Summit 2024
Capital Market Summit 2024 Brief and Concept of the Capital Market Summit Sound 0:00 / 0:00 The Capital Market Summit…
WithFeelingJune 4, 2024
Galadari Inspiring Pioneers
Galadari Inspiring Pioneers Celebrating a New Era with Galadari Brothers and WithFeeling Galadari Brothers has always pioneered growth, growing brands,…
WithFeelingMay 25, 2024
IsDB Golden Jubilee Symphony: A Global Ode to Unity
IsDB Golden Jubilee Symphony: A Global Ode to Unity We recently commemorated the 50th anniversary of the IsDB with a…
WithFeelingMay 6, 2024
The Power of Music Strategy in Branding
In the digital era, the significance of sonic branding in carving out a brand's unique identity is undeniable. With advancements…
WithFeelingMay 3, 2024
The Impact of Music on User Experience: Insights from a UK Gym’s Controversy
The Impact of Music on User Experience: Insights from a UK Gym's Controversy A popular gym in the UK made…
WithFeelingMay 2, 2024
Introducing ShredIt ME’s Sonic Identity!
Introducing ShredIt ME's Sonic Identity! Sonic branding isn't just for fast food restaurants, airlines, or streaming services; it can benefit…
WithFeelingApril 30, 2024
Sonic Landscapes: Redefining Beauty with Sephora’s Inspirational Campaign
At WithFeeling, we recently had the privilege of working on a groundbreaking campaign for Sephora that seeks to redefine the…
WithFeelingApril 16, 2024
Sound and Beauty for Ramadan 2024
Sound and Beauty for Ramadan 2024 Original Music and Sound Design for Sephora. Sephora Ramadan 2024. This Ramadan, Sephora Middle…
WithFeelingApril 13, 2024
Harmonising Dubai: The Future of Musical Metro Stops
Have you ever thought about the role music plays in our daily commutes? A recent trip to Tokyo unveiled a…
WithFeelingMarch 31, 2024
Production of Audio Guides: Crafting Immersive Journeys
Introduction: In the realm of museums, galleries, historical sites, and beyond, audio guides serve as a bridge between the exhibit…
WithFeelingMarch 25, 2024
Music and Sound for STC’s Saudi Founding Day Film: A WithFeeling Creation
Music and Sound for STC's Saudi Founding Day Film: A WithFeeling Creation Music and Sound for STC's Saudi Founding Day…
WithFeelingFebruary 25, 2024
Uniting Cultures and Sustainability: The Symphony of the GCC Pavilion at Expo Doha
Uniting Cultures and Sustainability: The Symphony of the GCC Pavilion at Expo Doha In the vibrant heart of Expo Doha,…
WithFeelingFebruary 20, 2024
Crafting Immersive Soundscapes at the 321 Festival with Al Sayegh
Crafting Immersive Soundscapes at the 321 Festival with Al Sayegh Crafting Immersive Soundscapes Hey Joe and Chris, thanks for creating…
WithFeelingFebruary 13, 2024
Sonic Branding in Urban Parks: Harmonising Nature and Cityscapes
Imagine walking into a city park and being enveloped in a soundscape that transports you from the hustle and bustle…
WithFeelingFebruary 6, 2024
The Symphony of History: Integrating Sound in Museums and Cultural Spaces
Introduction: In the halls of history, sound plays a crucial role in bringing stories to life. Museums and cultural spaces…
WithFeelingFebruary 5, 2024
Sonic Branding for Travel Agencies: Crafting the Sound of Adventure
Imagine stepping into a travel agency and being greeted not just by vibrant images of exotic destinations but by a…
WithFeelingJanuary 16, 2024
Play Out the Old, Play in the New! 
Play Out the Old, Play in the New! Set Your Sonic Strategy for 2024 As we launch into January, what…
WithFeelingJanuary 9, 2024
Sonic Branding for Pet Care Brands: A New Leash on Life
Imagine walking into a pet store and being greeted by a melody that instantly reminds you of the joy and…
WithFeelingDecember 27, 2023
Sonic Branding for Public Transport: The Sound of the Commute
Imagine stepping onto a train or bus and being greeted not just by the familiar sounds of the commute but…
WithFeelingDecember 24, 2023
Sonic Branding for Startups: Making a Lasting First Impression
In the fast-paced world of startups, establishing a unique brand identity is crucial. Sonic branding for startups isn't just a…
WithFeelingDecember 24, 2023
A Christmas WithFeeling!
As 2023 winds down, its day #564, we at WithFeeling want to send a big thank you your way. Your…
WithFeelingDecember 24, 2023
Mastering the Sonic Branding Process: A WithFeeling Perspective
In a world where brands vie for attention, the power of sound stands out as a unique storyteller. At WithFeeling,…
WithFeelingDecember 10, 2023
The Entertainer App Jingle: Bringing Fun to Branding with Music.
The Entertainer App Jingle: Bringing Fun to Branding with Music. A Tune That Sticks in Your Head Ever heard a…
WithFeelingNovember 27, 2023
Musical Theme for the 12th HIPA Event
Composing the Musical Theme for the 12th HIPA Event at Dubai Opera House
WithFeelingNovember 25, 2023
Reimagining a Classic: ‘Destination Imagination’ at TwoFour54 Studios
Reimagining a Classic: 'Destination Imagination' at TwoFour54 Studios Orchestral Innovation Meets Iconic Melody At WithFeeling, our recent venture, 'Destination Imagination,'…
WithFeelingNovember 18, 2023
Sonic Branding in Sports: The Sound of Victory
Imagine the roar of a crowd as a football sails through the goalposts, or the collective gasp that fills a…
WithFeelingNovember 7, 2023
Sonic Branding for E-commerce: Clicks, Sounds, and Sales
In the digital age, e-commerce platforms are in a constant battle to capture and retain consumer attention. Amidst the visual…
WithFeelingNovember 3, 2023
Sonic Branding for Airlines: Elevating the Customer Journey
Picture this: you board a flight and are greeted by a harmonious tune that immediately sets a positive tone for…
WithFeelingOctober 30, 2023
The Impact of Sonic Branding by WithFeeling
The Impact of Sonic Branding by WithFeeling is a topic that has garnered much attention in the marketing world. This…
WithFeelingOctober 21, 2023
Sephora Squad Season 4 Mixing
Sephora Squad Season 4 Mixing About Sephora Squad Sephora Squad is a unique beauty-influencer programme that brings together disruptive content…
WithFeelingOctober 18, 2023
Unlocking the power of sound in branding
Unlocking the power of sound in branding has never been more crucial. In an age where brands are striving to…
WithFeelingOctober 17, 2023
My Film in New Delhi
I recently learned of one of our clients' acoustic experts visiting New Delhi. This brought back so many great memories…
Chris AtkinsOctober 7, 2023
Expo 2020 Dubai Medal: A Milestone in My Career
The Expo 2020 Dubai Medal recognises those who have shown exceptional initiative. The initiative is more than just taking the…
Chris AtkinsSeptember 17, 2023
Ludovico Einaudi – Taranta Project 2015
1 Introductio ad regnum Tarantulae / 2 Taranta / 3 Fimmene / 4 Nazzu Nazzu / 5 Choros / 6…
Chris AtkinsSeptember 10, 2023
Brand Experience through Sound: A Comprehensive Guide by WithFeeling
In a crowded marketplace, establishing a unique "Brand Experience through Sound" is more crucial than ever. This guide will explore…
WithFeelingSeptember 3, 2023
Introducing Yuno Energy’s sonic identity.
Yuno Energy We're excited to share our recent sonic branding venture titled "Future Charged" for Yuno Energy, the shining beacon…
WithFeelingAugust 27, 2023
The Bob Song II (2023)
Putting together 'The Bob Song' in 2013 was a fun and easy way to celebrate my big brother Bob Dickinson…
Joe DickinsonAugust 27, 2023
Emarat & EmCan Sonic Identity
Emarat & EmCan Sonic Identity We’re honoured to have crafted the Sonic Identity for Emarat & loyalty programme EmCan a…
WithFeelingAugust 23, 2023
Michelle Meyrick Joins The Band!
Michelle Meyrick Joins The Band! Michelle Meyrick Joins WithFeeling as an Exclusive Voiceover Talent PRESS RELEASE: 14th AUGUST 2023 Leading…
WithFeelingAugust 12, 2023
TonyBet Canada TVC 2023: A Dive into Original Music and Sound Design
TonyBet Canada TVC 2023: A Dive into Original Music and Sound Design TonyBet Canada TVC 2023: A Dive into Original…
WithFeelingAugust 8, 2023
The Sound of NDF
The Sound of NDF The Sound of NDF It’s always fulfilling to work on projects that create something unique and…
WithFeelingJuly 22, 2023
Riyadh Expo 2030 Official reception in Paris
Riyadh Expo 2030 Official reception in Paris Riyadh Expo 2030 Official reception in Paris We’re delighted to unveil perhaps our most prestigious…
WithFeelingJuly 4, 2023
Our song, ‘Please’ – Video by Kaiber.ai
Here’s a song one our composers wrote a couple years ago, titled “Please”. ai which created, what we think is…
Chris AtkinsJuly 20, 2023
Behind the Scenes: The Making of the Subaru 2023 TVC Music and Sound Design
WithFeeling brings an immersive aural experience to the Subaru 2023 TVC with our inimitable original music and sound design. As…
WithFeelingJuly 4, 2023
Audio Branding Companies: WithFeeling’s Role in Subaru 2023 TVC Music
Audio Branding Companies: WithFeeling’s Role in Subaru 2023 TVC Music Audio Branding Companies: WithFeeling’s Role in Subaru 2023 TVC Music…
WithFeelingJuly 4, 2023
Crafting Sound Magic: Our Role in the new Amazon Ads’ New Commercial with Tactical 
At WithFeeling, we understand that sound design is a crucial part of storytelling in commercials. In Amazon Ads' latest commercial,…
WithFeelingJuly 3, 2023
Saudi Arabian Musical Heritage: A Journey Through Sound with WithFeeling
Saudi Arabian Musical Heritage: A Journey Through Sound with WithFeeling. At WithFeeling, we pride ourselves on our deep understanding of…
WithFeelingJuly 1, 2023
Sonic DNA Development Services: The WithFeeling Advantage 
In the bustling digital landscape, brands are constantly seeking innovative ways to stand out. One such method is through the…
WithFeelingJune 29, 2023
Sonic Branding: WithFeeling’s Approach 
When it comes to branding, we often focus on the visual elements. But there's another aspect that can be just…
WithFeelingJune 24, 2023
Creating Music for Themed Entertainment: A Unique and Challenging Opportunity
At WithFeeling, we firmly believe in the transformative power of music. As specialists in sonic branding, original music composition, and…
WithFeelingJune 24, 2023
WithFeeling’s Feature in Campaign Magazine’s Audio and Radio Guide 2023 
We're delighted to share that WithFeeling's work in audio strategy has been recognised in the esteemed May 2023 edition of…
WithFeelingJune 6, 2023
WithFeeling and Playtronica’s Collaboration: Watermelon Sugar
WithFeeling and Playtronica's Collaboration. We're thrilled to share an exciting project we recently embarked on in anticipation of the upcoming…
WithFeelingJune 5, 2023
Sonic Logo: What It Is, and Why It’s Also Called a Sound Logo or Audio Logo
Sonic Logo: What It Is, and Why It’s Also Called a Sound Logo or Audio Logo Last updated 20 September…
WithFeelingMay 9, 2023
Etihad Marriott Mangrove Forest: United for a Sustainable Future
Etihad Marriott Mangrove Forest: United for a Sustainable Future Etihad Marriott Mangrove Forest: United for a Sustainable Future Recently, Etihad…
WithFeelingMay 4, 2023
One Summer Isn’t Enough – #InAbuDhabi 
We're thrilled to share our recent collaboration with Deja Vu and Serviceplan Group Middle East, where we had the honor…
WithFeelingMay 1, 2023
WithFeeling’s Oceanic Symphony
We at WithFeeling are truly honoured to have had the opportunity to create the sonic branding for SeaWorld Abu Dhabi,…
WithFeelingApril 25, 2023
The Art of Sound: How Sonic Branding Influences Customer Perception and Loyalty
The Art of Sound: How Sonic Branding Influences Customer Perception and Loyalty
WithFeelingApril 24, 2023
If You’ve Got It, Flaunt It: Unleashing the Passion of Sonic Branding
Utilising sonic branding.
WithFeelingApril 20, 2023
The Impact of Sound on Human Behaviour and Brand Recall 
The Impact of Sound on Human Behaviour and Brand Recall. Have you ever questioned why particular jingles or melodies bring…
WithFeelingMarch 30, 2023
And you, what scent reminds you of home?
" was something we recently had the pleasure of doing. The advertisement, which is set amidst Dubai's busy markets, features…
WithFeelingMarch 29, 2023
PrepayPower – Nationwide TV Campaign
PrepayPower - Nationwide TV Campaign WithFeeling is still working across time zones and offering our distinctive sonic branding expertise to…
WithFeelingMarch 29, 2023
Islamic Arts Biennale Nights during Ramadan
Islamic Arts Biennale Nights during Ramadan We are absolutely thrilled and deeply grateful to have had the opportunity to contribute…
WithFeelingMarch 21, 2023
The City of Earth, Diriyah
We're thrilled to share our latest project with you! Our client, Deja Vu, gave us the privilege of working on…
WithFeelingMarch 10, 2023
The Islamic Arts Biennale: Diriyah Biennale Foundation 
We are thrilled to share our latest sonic branding project titled “Awwal Bait” which means “First House” for the Islamic…
WithFeelingFebruary 23, 2023
Sonic Branding: The Power of Sound in Marketing
In today's crowded and competitive market, creating a unique and memorable brand identity is essential for businesses of all sizes.…
WithFeelingFebruary 2, 2023
What Is an Audio Branding Company? 
Are you looking for a way to differentiate yourself from the competition and leave a lasting impression on your clients?…
WithFeelingJanuary 29, 2023
Event Music Composer 
As an event music composer, Joe is a highly sought-after talent known for his international reputation and exceptional ability to…
WithFeelingJanuary 21, 2023
A whole new world 
We are proud to say that we made the music for the MBRL, a place of culture that brings together…
WithFeelingJanuary 18, 2023
GAME. Never Grow Up UK TV Campaign
GAME. Never Grow Up UK TV Campaign WithFeeling was overjoyed by the prospect of collaborating on a major UK television…
WithFeelingJanuary 13, 2023
Impact of Sound on Branding
Get bored with the same old commercial jingles and sound effects? Perhaps now is the time to start thinking about…
WithFeelingDecember 21, 2022
Sonic Branding for Airlines: Boost Your Brand
Music identity is the unique and memorable audio branding that defines a business and sets it apart from competitors. In…
WithFeelingDecember 20, 2022
Experience the Magic of the Zero Degrees Room 
Winter has finally come, and there's no better way to enjoy the season than by going to Mamsha Al Saadiyat's…
WithFeelingDecember 19, 2022
5 Ways to Measure the ROI
As a music agency specializing in sonic branding, we at WithFeeling know firsthand the power of music in advertising. We…
WithFeelingDecember 19, 2022
What is a Music Strategy?
Are you an audio or advertising industry professional looking to up your game and stand out in a crowded market?…
WithFeelingDecember 18, 2022
The Magic of Disney’s Audio 
Do you like Disney movies? You've likely been mesmerised by the wonderful music, sound effects, and voice acting that bring…
WithFeelingDecember 17, 2022
Sonic Branding in Car Brands
When you think of car brands, what comes to mind? The iconic growl of a Ferrari engine? The sleek and…
WithFeelingDecember 17, 2022
AI in Sonic Branding
AI in Sonic branding is the process of creating a unique and memorable sound for a specific brand. This sound…
WithFeelingDecember 16, 2022
Arabic Fusion Music
Arabic Fusion Music: A Fusion of Cultures - Arabic fusion music is a blend of traditional Arabic music with Western…
WithFeelingDecember 15, 2022
What is a SOGO? 
What is a SOGO? A sogo, also known as a sound logo, is a unique audio signature that helps brands…
WithFeelingDecember 14, 2022
Sonic branding in gaming 
Sonic branding, or the use of specific sounds, melodies, and musical elements to create a unique auditory identity, has become…
WithFeelingDecember 13, 2022
Music in the FMCG market 
The "Importance of music in the FMCG market" cannot be overstated. Music plays a crucial role in influencing consumer behaviour…
WithFeelingDecember 12, 2022
Music and sonic branding in hospitals 
"Music and sonic branding in hospitals and clinics" is becoming increasingly popular in the healthcare industry. It has been shown…
WithFeelingDecember 11, 2022
Sonic and music branding in Hotels 
In a bustling city like Dubai, where the hospitality industry is highly competitive, incorporating music and sonic branding into hotels…
WithFeelingDecember 10, 2022
HyperX 2022 Christmas Holiday Music 
HyperX 2022 Christmas Holiday Music - We were delighted to have created the music for this wonderful, meticulously crafted stop-motion…
WithFeelingDecember 7, 2022
Music II: This is Our Time
Inside Expo. In part two of our three-part series exploring music at Dubai’s Expo, we’re talking about “This is Our…
Joe DickinsonDecember 1, 2022
AlUla Moments Music
If you are like us at WithFeeling and have been watching the football on BeIn Sports, you will have seen our recent…
WithFeelingNovember 23, 2022
Audio Production Logo 
An audio production logo is often a three- to five-second-long sound, effect, brief music clip, musical riff, or voiceover. An…
WithFeelingNovember 21, 2022
Fix Fix Fix The Sleigh 
It’s felt like Christmas for a few months already here at WithFeeling. We were lucky to work again with our…
WithFeelingNovember 21, 2022
Dubai Racing Club Sonic Identity
It was an absolute pleasure and privilege for us at WithFeeling to create the Dubai Racing Club Sonic Identity. You…
WithFeelingNovember 14, 2022
Original Event Music – Reel 
Events are where everything comes together with the opportunity to build stronger connections with participants and audiences.
WithFeelingNovember 13, 2022
What is it like setting up a life and business in the UAE?
Chris Atkins came to Dubai from the UK in 2004 and did not think he would stay there long.
WithFeelingNovember 4, 2022
How Sonic Branding Speak Volumes
Nokia's ringtone, AOL's "You got mail" sound, and Disney's intro theme will be familiar to '90s kids. A sound can…
WithFeelingOctober 20, 2022
B2B Sonic Branding
B2B brands can use sound to differentiate their products and services, create preference among consumers, and build trust, resulting in…
WithFeelingOctober 10, 2022
Voice technology > sonic branding
Smart speakers have voices that satisfy our curiosity. Weather forecasts, web searches, and delivery driver arrival times come from them.…
WithFeelingOctober 7, 2022
Why Every Brand Needs a Sonic
Do you have a sonic signature? Unfortunately, most brands today don't. Or, if they do, it's limited, such as a…
WithFeelingOctober 3, 2022
How Does Sound/Sonic Branding Affect Your Business?
Music and advertising inspire fantasies of omnipotence in some people while it frightens others. Can you please tell me exactly…
WithFeelingOctober 1, 2022
Early Sonic Branding
Early Sonic Branding - Founder of rock legends King Crimson, guitarist Robert Fripp has always been interested in exploring the…
WithFeelingSeptember 20, 2022
The early soundscapes
For centuries, music has been typically static - the rock band, the orchestra, the folk singer played in one spot,…
WithFeelingSeptember 7, 2022
WithFeeling <> Safia Al Shehi 
WithFeeling is delighted to announce that it will now represent one of the UAE’s most sought-after voiceovers and influencers - Safia Al…
WithFeelingAugust 30, 2022
The power of a voice
When Shakespeare wrote 'her voice was ever soft, gentle and low', he knew something of the power that a harmonious…
WithFeelingAugust 26, 2022
Music makes all the difference
The opening scenes of Kubrick’s ‘The Shining’. A drone camera shot flies over a densely wooded landscape.
WithFeelingAugust 22, 2022
Music and human behaviour
The music of a distant carousel growing louder, more exciting as we draw closer. The screams of delight from the…
WithFeelingAugust 19, 2022
Classical music in Advertising
Our success with the Grieg piece the other day set us wondering what other pieces of classical music had been…
WithFeelingAugust 17, 2022
Gamers8 – Greig Remix
It’s a brand new week, and the new work just keeps coming! Last month, we teamed up with DejaVu &…
WithFeelingAugust 15, 2022
GAME ON – Sound Design
New work alert! We absolutely loved working on the sound design on this retro GAME commercial for our friends The…
WithFeelingAugust 12, 2022
Thanks, LBB
We were delighted when CROWDED EVENTS asked us to create an audio brand for them: it’s always good to work for…
WithFeelingAugust 11, 2022
Sonic branding agency for CROWDEDEVENTS
Sonic branding agency for CROWDEDEVENTS. We were delighted when CROWDEDEVENTS asked us to create an audio brand for them: it's…
WithFeelingAugust 9, 2022
An original music studio With Feeling
We are a team of award-winning composers with a track record of creating original music compositions across multiple styles and…
WithFeelingAugust 7, 2022
Enoc VIP
This original music track composed and produced for Enoc VIP had to feel modern, emotive, powerful, and uplifting and match…
WithFeelingAugust 5, 2022
4Afrika, With Feeling.
WF believes in commitment to the various communities around the world: we've worked with NGOs in Cambodia, India and Denmark.…
WithFeelingAugust 4, 2022
The Soundtrack to Expo
The four-note hook from the song was primarily used to create a distinctive sound that uniquely defined Expo 2020 and…
WithFeelingAugust 2, 2022
Delivering great music to UPS
Delivering great music to UPS Original Music USA. Our composers worked hard on this UPS store spot aired in the…
WithFeelingAugust 1, 2022
Amazing song, but this version with the 9 piece choir, is on another level! goosebumps!!
Chris AtkinsAugust 1, 2022
Sound Design UK, Festive Studio
Sound Design UK, Festive Studio Sound Design UK. WithFeeling loves Christmas, so we’re delighted to be working on a big…
WithFeelingAugust 1, 2022
Geico has a sense of humour
Here’s a fun one for Friday. Our composers worked their magic to bring out the comedy in this little skit…
WithFeelingJuly 28, 2022
Babyshop #WorldWithoutWalls
We wanted to show our softer side and WithFeelings musical versatility with a beautiful emotive song we composed. During Ramadan,…
WithFeelingJuly 28, 2022
Our Original Music for Google
This was a very special project. Heard of a company called Google? Our composers worked their orchestral magic on the…
WithFeelingJuly 26, 2022
The Emirates Constellation
One of the world’s largest pieces of abstract 3D portraiture was unveiled in the UAE capital in honour of the…
WithFeelingJuly 25, 2022
PrepayPower
We work with agencies and brands from all over the globe. PrepayPower is Ireland’s first dedicated prepaid energy supplier of…
WithFeelingJuly 25, 2022
Safia Al Shehi – Voiceover
Safia Al Shehi is an Emirati TV presenter, moderator, writer, voiceover artist and MC for private and government events.
WithFeelingJuly 22, 2022
‘What are you waiting for?’
'What Are You Waiting For?', the brilliant film for TikTok created by our friends The Specialist Works, was the Grand…
WithFeelingJuly 21, 2022
Beautiful music makes beautiful films even greater
Beautiful music makes beautiful films even greater. Our track for this Mubadala film is one of our all time favourites.
WithFeelingJuly 20, 2022
#behindthesounds – This is Our Time
This week we’ll take you through the different instruments (we call them stems) which made up ‘This is Our Time’.
WithFeelingJuly 19, 2022
Our Oreo music is the ‘Cream’ of the crop!
Our composers really take the biscuit when it comes to making something sweet! The music for this worldwide Oreo commercial…
WithFeelingJuly 18, 2022
Angry Birds – Sound Design and Mix
We have been busy working on the sound design and mixes on a few Angry Birds films for What's Possible…
WithFeelingJuly 14, 2022
#behindthesounds – Saadiyat Island
We want to give a sneak peek inside the making of a piece of music, and explore the different elements…
WithFeelingJuly 13, 2022
Original Music “Ignite Your Dreams”
Original Music "Ignite Your Dreams" Original Music Composition “Ignite Your Dreams” Ignite your dreams. We're excited to share a brand-new…
WithFeelingJuly 12, 2022
Spaces painted with sound.
Just as painters combine their colour palettes to create endless landscapes which capture our imagination...
WithFeelingJuly 11, 2022
Happy Eid al-Adha!
WithFeeling wishes all our Muslim friends a very Happy Eid al-Adha :-)
WithFeelingJuly 8, 2022
This is Our Time
If you went to Expo 2020 Dubai, you would have heard this tune and all the different variations quite a…
WithFeelingJuly 6, 2022
Why WithFeeling?
Why WithFeeling? People will forget what you said, people will forget what you did, but people will never forget how…
WithFeelingJuly 5, 2022
Thanks!!
We just wanted to say a big thanks to friends, family and clients old and new for an incredible response…
WithFeelingJuly 4, 2022
WITH FEELING – PRESS RELEASE JULY 1
Introducing WithFeeling, a new audio post-production agency setting new benchmarks in experiential sound and audio environments.
WithFeelingJune 30, 2022
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