Skip to main content
WithFeeling Co-Founder, Chris Atkins talks with Saeed Al Blooshi

Chris Atkins came to Dubai from the UK in 2004 and did not think he would stay there long.

But after meeting amazing people and experiencing the culture, he changed his mind and decided to stay! This is his story of how Dubai captured his heart and what it’s like to set up a business in the Middle East.

Chris is one of the co-founders and managing directors of WithFeeling. He has worked in the music industry for over 20 years and has a lot of creative skills. Chris is well-equipped to lead WithFeeling to success in the Dubai market. He has worked in music strategy, consulting, production, and talent management for big brands like the BBC World Service and Expo 2020 Dubai. Because of his knowledge and wide range of skills, he is a great asset to the company and its clients.

In his role at Expo 2020 Dubai, Chris led the creation of the Official Theme Song “This is Our Time”, while also producing Expo 2020’s sonic branding and identity. Chris led the design and production of the audio strategy that delighted visitors for six months through the soundscapes across all public spaces and was responsible for the audio and media production for many bespoke events, conferences, and exhibition spaces. In his multimedia production role, Chris also led a team of Animators and Designers who created thousands of pieces of content displayed on 500 screens every day for six months.

WithFeeling believes that the future of brands is through experiences that engage people beyond traditional storytelling and product advertising. It uses sound as a powerful language to tell a story and to design spaces that build memorable connections between people and brands.

WithFeeling’s team is always on the lookout for new and exciting ways to give our clients amazing audio and sound experiences. We are especially excited to use the skills and knowledge we gained while working on Expo 2020 Dubai to help us create original compositions and exciting sonic identities for a wide range of clients and projects around the world.

Our goal is to bring the power of sound to all kinds of places, including private events, businesses, and public spaces. We believe that great audio and sound can have a big effect on the atmosphere and experience of any space, and we are committed to helping our clients create the perfect sonic identity for their needs.

WithFeeling’s team has the skills and knowledge to help you reach your goals, whether you want to create a calm and friendly vibe or a high-energy and exciting one. We are always looking for new and interesting ways to show off our skills and give the world great audio and sound.